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- Fable Beard Co.
Brand page · Personal Care · United States
Fable Beard Co. traffic, ads & competitors 68.4k visits a month, 21 active Meta ads, Gravity score 607.
Fable Beard Co. — Fable Beard Co. is a premium beard care company that sells oils, balms, butters, washes, and other grooming products inspired by fantasy and adventure themes. In September 2026 fablebeardco.com drew an estimated 68.4k visits, down 34% on the month before. It ranks #1,079 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fable Beard Co. is a premium beard care company that sells oils, balms, butters, washes, and other grooming products inspired by fantasy and adventure themes.
01 · Traffic
Fable Beard Co. website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fable Beard Co. drew an estimated 68.4k visits in September 2026, down 34% on the month before and down 33% over three months.
- Worldwide#129,899of 4.5m sites · Top 5%
- In United States#42,165of 1.2m sites · Top 5%
- Personal Care, worldwide#6,489of 215,119 brands · Top 5%
- Personal Care, United States#1,079of 33,626 brands · Top 5%
68.4k
estimated visits in September
1 mo ▼ −34.2%4 mo ▼ −32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fable Beard Co. reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fable Beard Co. holds 3.7 out of 5 on Trustpilot over 3 reviews: 67% of customers give five stars and 33% one star.
Cosmetics Store Cosmetics Industry Cosmetic Products Manufacturer Beauty Product Supplier Health and Beauty Shop Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fable Beard Co. best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fable Beard Co. sells on Shopify, 100% of its catalogue in stock. The best seller is Fable Army Subscription, at US$12.99–US$135.99, followed by The Distiller - Beard Oil - Mulled Spices, Aged Bourbon, Deep Barrel Woods and The Harvester - Beard Oil - Spiced Apple Cider, Ripe Pumpkin, Crisp Fall Breeze.
#1Fable Army SubscriptionFable Beard Co.US$12.99–US$135.99In stock
#3The Distiller - Beard Oil - Mulled Spices, Aged Bourbon, Deep Barrel WoodsFable Beard Co.US$18.99In stock
The Harvester - Beard Oil - Spiced Apple Cider, Ripe Pumpkin, Crisp Fall BreezeFable Beard Co.US$18.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fable Beard Co. in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 66% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$42.99
- Currency
- USD
04 · Ads
Fable Beard Co. ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fable Beard Co. runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Fall's Richest Beard Butter Is BackFable Beard Co.12 Oct 2026video
The Harvester - Beard Oil - Spiced Apple Cider, Ripe Pumpkin, Crisp FaFable Beard Co.11 Oct 2026video
Buy 2 Get 3 FREE - Code BIGDEALFable Beard Co.10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fable Beard, LLCverified
Text ad20 Oct 2026Fable Beard, LLCverified
Text ad20 Oct 2026Fable Beard, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fable Beard Co. influencers
The creators who tag @fablebeardco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Fable Beard Co. competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fable Beard Co. among Personal Care brands in the United States. The closest is Fable Beauty, then Sun & Moo, COOLA, Bliss, SAESKYN, Caswell-Massey®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fable Beautyfablebeauty.com | |||||||
| Sun & Moosunandmoo.com | |||||||
| COOLAcoola.com | |||||||
| Blissblissworld.com | |||||||
| SAESKYNsaeskyn.com | |||||||
| Caswell-Massey®caswellmassey.com |
07 · Company
Who is behind Fable Beard Co.?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fable Beard Co. is a company based in Franklin, United States, founded in 2018 according to LinkedIn, on a domain registered in February 2018. It employs about 7 people.
- Entity country
- 🇺🇸 United States · Franklin
- Founded
- 2018, per LinkedIn
- Domain registered
- 9 Feb 2018
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- fablebeardco.com · Shopify · USD
- Catalogue
- 273 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fable Beard Co.
What people ask Google about Fable Beard Co..
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fable Beard Co. legit?
According to Gravity by Benchr, Fable Beard Co. is a brand based in Franklin, United States: its website has existed since February 2018, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 41,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fable Beard Co. sell?
Fable Beard Co. is a premium beard care company that sells oils, balms, butters, washes, and other grooming products inspired by fantasy and adventure themes. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fable Beard Co. cost?
Fable Beard Co.'s best seller, Fable Army Subscription, sells from US$12.99 to US$135.99 on fablebeardco.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check fablebeardco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fable Beard Co. have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fable Beard Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check fablebeardco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fable Beard Co.?
Fable Beard Co. sells on its own website, fablebeardco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fable Beard Co.?
Gravity by Benchr records a company based in Franklin, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fable Beard Co. doing well?
Not at the moment. Gravity by Benchr estimates about 68,400 visits to fablebeardco.com in September 2026, down 34% in a month and down 33% over three months. Fable Beard Co. ranks #1,079 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fable Beard Co. use?
Gravity by Benchr identifies fablebeardco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fable Beard Co.'s ad budget?
Gravity by Benchr does not publish a spend figure for Fable Beard Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Fable Beard Co. ranks #1,079 of 33,626 by estimated traffic. Its closest competitors on the same market are Fable Beauty, Sun & Moo, COOLA, Bliss and SAESKYN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fable Beard Co..