Brand page · Nursing & Feeding · Italy
Chicco: 276k visits a month, 52 active Meta ads.
Chicco — Chicco is an Italian brand that offers innovative solutions for children's care, including products for pregnancy, feeding, hygiene, toys, and baby items. In September 2026 chicco.it drew an estimated 276k visits, up 1% on the month before. It ranks #1 of 45 Nursing & Feeding brands in Italy and holds a 4.6 Trustpilot rating over 5,265 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Chicco is an Italian brand that offers innovative solutions for children's care, including products for pregnancy, feeding, hygiene, toys, and baby items.
01 · Traffic
How much traffic Chicco gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chicco drew an estimated 276k visits in September 2026, up 1% on the month before and up 15% over three months.
- Worldwide#40,125of 4.5m sites · Top 1%
- In Italy#1,033of 138k sites · Top 1%
- Nursing & Feeding, worldwide#28of 5,006 brands · Top 1%
- Nursing & Feeding, Italy#1of 45 brands · Top 5%
276k
estimated visits in September
1 mo ▲ +1.4%4 mo ▲ +14.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Chicco.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chicco holds 4.6 out of 5 on Trustpilot over 5,265 reviews, 4,909 of them in the last twelve months: 77% of customers give five stars and 9% one star. That volume places Chicco in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Chicco sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Chicco's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Chicco in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Chicco is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chicco runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Progetto Chicco per PantoneChicco7 Oct 2026image
Colora il loro mondo fin dai primi giorni. Scopri la nuova Special Edition Chicco x @pantone, pensata per ispirare il gioco, l'immaginazioChicco7 Oct 2026image
Ci sono alcune grandi verità che è giusto che ci raccontiamo, soprattutto su temi sensibili come l'allattamento naturale! In quale di questChicco6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad19 Oct 2026Artsana S.p.A.verified
Image ad19 Oct 2026Artsana S.p.A.verified
Text ad19 Oct 2026Artsana S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Chicco.
The creators who tag @chicco_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chicco_italia on Instagram, led by La Bottega Creativa | Fiocchi nascita e articoli personalizzati (11.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLa Bottega Creativa | Fiocchi nascita e articoli personalizzati@info.labottegacreativa · 🇮🇹 IT | Decoration garden diy Creator | 11.5k | 0.7% | 9 | Tagged @chicco_italia |
06 · Competitors according to Gravity
Who Chicco competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chicco among Nursing & Feeding brands in Italy. The closest is Artsana USA, Inc. (Chicco), then pegperego.com, maxi-cosi.fr, Evenflo® Company, Nuna, Baby Trend.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Artsana USA, Inc. (Chicco)chiccousa.com | |||||||
| pegperego.compegperego.com | |||||||
| maxi-cosi.frmaxi-cosi.fr | |||||||
| Evenflo® Companyevenflo.com | |||||||
| Nunanunababy.com | |||||||
| Baby Trendbabytrend.com |
07 · Company
The company behind Chicco.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chicco is a company based in Italy, founded in 1998 according to LinkedIn. It employs about 103 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1998, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 103 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chicco.it · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chicco
What people ask Google about Chicco.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chicco legit or a scam?
According to Gravity by Benchr, Chicco is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 103 people on LinkedIn, it has 205,529 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Chicco?
Customers rate Chicco 4.6 out of 5 on Trustpilot over 5,265 reviews, 4,909 of them in the last twelve months: 77% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Chicco known for?
Chicco is an Italian brand that offers innovative solutions for children's care, including products for pregnancy, feeding, hygiene, toys, and baby items. Gravity by Benchr classifies it under Nursing & Feeding. Source: Gravity by Benchr product classification.
Chicco promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Chicco advertises on Facebook and Instagram and on Google, where its offers often run. Check chicco.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Chicco?
Chicco sells on its own website, chicco.it, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Chicco?
Gravity by Benchr records a company based in Italy, founded in 1998 according to LinkedIn, with 103 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Chicco growing?
Yes. Gravity by Benchr estimates about 275,900 visits to chicco.it in September 2026, up 1% in a month and up 15% over three months. Chicco ranks #1 of 45 Nursing & Feeding brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Chicco use?
Gravity by Benchr identifies chicco.it as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is Chicco's ad budget?
Gravity by Benchr does not publish a spend figure for Chicco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in Italy?
Among Nursing & Feeding brands in Italy in the Gravity by Benchr index, Chicco ranks #1 of 45 by estimated traffic. Its closest competitors on the same market are Artsana USA, Inc. (Chicco), pegperego.com, maxi-cosi.fr, Evenflo® Company and Nuna. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chicco.