Brand page · Clothing · Australia
The Oodie: 624k visits a month, 466 active Meta ads, Gravity score 547.
The Oodie — The Oodie is a company that sells oversized wearable blankets and comfort accessories. They offer a range of products including hoodies, loungewear, sleepwear, and pet accessories. In September 2026 theoodie.com drew an estimated 624k visits, down 26% on the month before. It ranks #47 of 12,275 Clothing brands in Australia and holds a 3.6 Trustpilot rating over 37,205 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Oodie is a company that sells oversized wearable blankets and comfort accessories. They offer a range of products including hoodies, loungewear, sleepwear, and pet accessories.
01 · Traffic
How much traffic The Oodie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Oodie drew an estimated 624k visits in September 2026, down 26% on the month before and down 40% over three months.
- Worldwide#20,849of 4.5m sites · Top 1%
- In Australia#379of 105k sites · Top 1%
- Clothing, worldwide#1,693of 459,295 brands · Top 1%
- Clothing, Australia#47of 12,275 brands · Top 1%
624k
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −39.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Oodie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Oodie holds 3.6 out of 5 on Trustpilot over 37,205 reviews, 713 of them in the last twelve months: 70% of customers give five stars and 20% one star. That volume places The Oodie in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Plus Size Clothing Store Children's Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Oodie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Oodie sells on Shopify, 97% of its catalogue in stock. The best seller is Grey, at A$111.30, followed by Black Cat and All Black.
#1GreyThe OodieA$111.30In stock
#2Black CatThe OodieA$52.50In stock
#3All BlackThe OodieA$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Oodie in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 97% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$69.04
- Currency
- AUD
04 · Ads
What The Oodie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Oodie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
🛎️ Buy 1 Get 1 FREE on selected Oodie™ Originals 🛎️The Oodie7 Oct 2026video
Summer Sale: 30% Off Selected Cooling PJs 😎The Oodie7 Oct 2026video
🤩 Indoor energy. Outdoor attitude 🤩The Oodie7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Image ad19 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Text ad19 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Oodie.
The creators who tag @the_oodie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_oodie on Instagram, led by @mr.cosy_ (231k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmr.cosy_@mr.cosy_ · 🇦🇪 AE | Decoration garden diy Creator | 231k | — | 3 | Tagged @the_oodie |
06 · Competitors according to Gravity
Who The Oodie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Oodie among Clothing brands in Australia. The closest is Big Blanket Co, then Free the Sheep, Comfrt, Barefoot Dreams®, TBCo, Bella Babe by SK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Big Blanket Cobigblanket.com | |||||||
| Free the Sheepfreethesheep.com | |||||||
| Comfrtcomfrt.com | |||||||
| Barefoot Dreams®barefootdreams.com | |||||||
| TBCotbco.com | |||||||
| Bella Babe by SKbellababebysk.com |
07 · Company
The company behind The Oodie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Oodie is a company based in Southbank, Australia, on a domain registered in March 2018. It employs about 76 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Southbank
- Founded
- Data not available
- Domain registered
- 17 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theoodie.com · Shopify · AUD
- Catalogue
- 306 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Oodie
What people ask Google about The Oodie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Oodie a legit company?
According to Gravity by Benchr, The Oodie is a brand based in Southbank, Australia: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 485,808 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Oodie reviews: is it worth it?
Customers rate The Oodie 3.6 out of 5 on Trustpilot over 37,205 reviews, 713 of them in the last twelve months: 70% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Oodie known for?
The Oodie is a company that sells oversized wearable blankets and comfort accessories. They offer a range of products including hoodies, loungewear, sleepwear, and pet accessories. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Oodie expensive?
The Oodie's best seller, Grey, sells A$111.30 on theoodie.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check theoodie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Oodie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Oodie advertises on Facebook and Instagram and on Google, where its offers often run. Check theoodie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Oodie?
The Oodie sells on its own website, theoodie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Oodie?
Gravity by Benchr records a company based in Southbank, Australia, whose domain was registered in 2018, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Oodie doing well?
Not at the moment. Gravity by Benchr estimates about 623,600 visits to theoodie.com in September 2026, down 26% in a month and down 40% over three months. The Oodie ranks #47 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Oodie use?
Gravity by Benchr identifies theoodie.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Oodie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Oodie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, The Oodie ranks #47 of 12,275 by estimated traffic. Its closest competitors on the same market are Big Blanket Co, Free the Sheep, Comfrt, Barefoot Dreams® and TBCo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Oodie.