Brand page · Kitchen & Dining · Belgium
Coolblue: 4.6m visits a month, 68 active Meta ads.
Coolblue — Coolblue is a Dutch e-commerce company that specializes in electronics, household items, and home goods. In September 2026 coolblue.be drew an estimated 4.6m visits, down 7% on the month before. It ranks #1 of 439 Kitchen & Dining brands in Belgium and holds a 4.1 Trustpilot rating over 75,855 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Coolblue is a Dutch e-commerce company that specializes in electronics, household items, and home goods.
01 · Traffic
How much traffic Coolblue gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coolblue drew an estimated 4.6m visits in September 2026, down 7% on the month before and up 2% over three months.
- Worldwide#4,201of 4.5m sites · Top 1%
- In Belgium#22of 36.5k sites · Top 1%
- Kitchen & Dining, worldwide#55of 145,612 brands · Top 1%
- Kitchen & Dining, Belgium#1of 439 brands · Top 1%
4.6m
estimated visits in September
1 mo ▼ −6.7%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Coolblue.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coolblue holds 4.1 out of 5 on Trustpilot over 75,855 reviews, 2,782 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places Coolblue in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Coolblue scores 4.6 over 22 reviews.
Cell Phone Accessory Store Cell Phone Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Coolblue sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Coolblue's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Coolblue in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Coolblue is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coolblue runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text).
Nu besteld in de app, morgen in huis.Coolblue13 Oct 2026video
Nu besteld in de app, morgen in huis.Coolblue13 Oct 2026video
Nu besteld in de app, morgen in huis.Coolblue13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Coolblue N.Vverified
Text ad20 Oct 2026Coolblue N.Vverified
Text ad20 Oct 2026Coolblue N.Vverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Coolblue.
The creators who tag @coolblue_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Coolblue competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coolblue among Kitchen & Dining brands in Belgium. The closest is mediamarkt.be, then currys.co.uk, ao.com, elgiganten.se, techonly.at, Euronics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mediamarkt.bemediamarkt.be | |||||||
| currys.co.ukcurrys.co.uk | |||||||
| ao.comao.com | |||||||
| elgiganten.seelgiganten.se | |||||||
| techonly.attechonly.at | |||||||
| Euronicseuronics.ee |
07 · Company
The company behind Coolblue.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coolblue is a company based in Belgium.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coolblue.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coolblue
What people ask Google about Coolblue.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coolblue a legit company?
According to Gravity by Benchr, Coolblue is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it has 12,710 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Coolblue reviews: is it worth it?
Customers rate Coolblue 4.1 out of 5 on Trustpilot over 75,855 reviews, 2,782 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Coolblue scores 4.6 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Coolblue known for?
Coolblue is a Dutch e-commerce company that specializes in electronics, household items, and home goods. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Coolblue discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Coolblue advertises on Facebook and Instagram and on Google, where its offers often run. Check coolblue.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Coolblue doing well?
Yes. Gravity by Benchr estimates about 4,577,400 visits to coolblue.be in September 2026, down 7% in a month and up 2% over three months. Coolblue ranks #1 of 439 Kitchen & Dining brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Coolblue spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coolblue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Belgium?
Among Kitchen & Dining brands in Belgium in the Gravity by Benchr index, Coolblue ranks #1 of 439 by estimated traffic. Its closest competitors on the same market are mediamarkt.be, currys.co.uk, ao.com, elgiganten.se and techonly.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coolblue.