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- Dadi e Mattoncini
Brand page · Toys · Italy
Dadi e Mattoncini: 98.6k visits a month, 6 active Meta ads, Gravity score 740.
Dadi e Mattoncini — Dadi e Mattoncini is an online store specializing in LEGO, board games, collectible cards, Funko Pop, action figures, and toys for all ages. In September 2026 dadiemattoncini.it drew an estimated 98.6k visits, up 61% on the month before. It ranks #6 of 357 Toys brands in Italy and holds a 4.7 Trustpilot rating over 2,001 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Toys brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dadi e Mattoncini is an online store specializing in LEGO, board games, collectible cards, Funko Pop, action figures, and toys for all ages.
01 · Traffic
How much traffic Dadi e Mattoncini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dadi e Mattoncini drew an estimated 98.6k visits in September 2026, up 61% on the month before and up 207% over three months.
- Worldwide#94,856of 4.5m sites · Top 5%
- In Italy#2,304of 138k sites · Top 5%
- Toys, worldwide#907of 50,509 brands · Top 5%
- Toys, Italy#6of 357 brands · Top 5%
98.6k
estimated visits in September
1 mo ▲ +60.6%4 mo ▲ +206.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dadi e Mattoncini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dadi e Mattoncini holds 4.7 out of 5 on Trustpilot over 2,001 reviews, 48 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Dadi e Mattoncini in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Toy Store Novelty Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dadi e Mattoncini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dadi e Mattoncini's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Dadi e Mattoncini in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Dadi e Mattoncini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dadi e Mattoncini runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2023 (image, video).
Più di 915 milioni di incastri differenti con solo 6 pezzi LEGO . Se non è crazy questo. #dadiemattoncini #legoitaDadi e Mattoncini15 Sept 2026video
tu che dici? #mangaita #dadiemattoncini #vinlandsaga #berserk #vagabondDadi e Mattoncini15 Sept 2026video
Vagabond, Vinland Saga o Berserk? Quale seinen scegli? #mangaita #dadiemattoncini #vinlandsaga #berserk #vagabondDadi e Mattoncini15 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dadi e Mattoncini.
The creators who tag @dadiemattoncini on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dadiemattoncini on Instagram, led by Il Covo del Nerd (26.1k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIl Covo del Nerd@ilcovodelnerd · 🇮🇹 IT | Gaming streaming tech culture Creator | 26.1k | 0.6% | 1 | Tagged @dadiemattoncini |
06 · Competitors according to Gravity
Who Dadi e Mattoncini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dadi e Mattoncini among Toys brands in Italy. The closest is shopbefikar, then JatekRaj.hu, JOGUIBA, BRIAN'S TOYS, toyzzshop.bg, Planet Happy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopbefikarshopbefikar.com | |||||||
| JatekRaj.hujatekraj.hu | |||||||
| JOGUIBAjoguiba.com | |||||||
| BRIAN'S TOYSbrianstoys.com | |||||||
| toyzzshop.bgtoyzzshop.bg | |||||||
| Planet Happyplanethappy.nl |
07 · Company
The company behind Dadi e Mattoncini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dadi e Mattoncini is a company based in Italy, on a domain registered in January 2013. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 24 Jan 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dadiemattoncini.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dadi e Mattoncini
What people ask Google about Dadi e Mattoncini.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dadi e Mattoncini legit or a scam?
According to Gravity by Benchr, Dadi e Mattoncini is a brand based in Italy: its website has existed since January 2013, its Trustpilot profile is claimed by the brand, it employs 44 people on LinkedIn, it has 38,068 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dadi e Mattoncini reviews
Customers rate Dadi e Mattoncini 4.7 out of 5 on Trustpilot over 2,001 reviews, 48 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dadi e Mattoncini sell?
Dadi e Mattoncini is an online store specializing in LEGO, board games, collectible cards, Funko Pop, action figures, and toys for all ages. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Dadi e Mattoncini have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dadi e Mattoncini advertises on Facebook and Instagram and on Google, where its offers often run. Check dadiemattoncini.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Dadi e Mattoncini?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2013, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dadi e Mattoncini doing well?
Yes. Gravity by Benchr estimates about 98,600 visits to dadiemattoncini.it in September 2026, up 61% in a month and up 207% over three months. Dadi e Mattoncini ranks #6 of 357 Toys brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Dadi e Mattoncini's ad budget?
Gravity by Benchr does not publish a spend figure for Dadi e Mattoncini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Italy?
Among Toys brands in Italy in the Gravity by Benchr index, Dadi e Mattoncini ranks #6 of 357 by estimated traffic. Its closest competitors on the same market are shopbefikar, JatekRaj.hu, JOGUIBA, BRIAN'S TOYS and toyzzshop.bg. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dadi e Mattoncini.