Brand page · Clothing · United Kingdom
Folk: 193K visits a month, 114 active Meta ads, Gravity score 437.
Folk — Folk is a clothing brand that creates stylish garments designed to be worn everyday, offering versatile and timeless clothing for both men and women. In September 2026 folkclothing.com drew an estimated 193K visits, down 8% on the month before. It ranks #284 of 19,668 Clothing brands in United Kingdom and holds a 3.3 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Folk is a clothing brand that creates stylish garments designed to be worn everyday, offering versatile and timeless clothing for both men and women.
01 · Traffic
How much traffic Folk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Folk drew an estimated 193K visits in September 2026, down 8% on the month before and down 48% over three months.
- Worldwide#53,995of 4.5M sites · Top 5%
- In United Kingdom#2,750of 192K sites · Top 5%
- Clothing, worldwide#4,940of 459,295 brands · Top 5%
- Clothing, United Kingdom#284of 19,668 brands · Top 5%
193K
estimated visits in September
1 mo ▼ −7.7%4 mo ▼ −47.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Folk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Folk holds 3.3 out of 5 on Trustpilot over 55 reviews, 8 of them in the last twelve months: 38% of customers give five stars and 45% one star. That volume places Folk in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Folk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Folk sells on Shopify, 80% of its catalogue in stock. The best seller is Assembly Pant - Dark Olive Moleskin, at £80.00, followed by Folk Gift Card and Drawcord Assembly Pant - Dark Olive Seersucker.
#1Assembly Pant - Dark Olive MoleskinFolk£80.00In stock
#2Folk Gift CardFolk£25.00–£200.00In stock
#3Drawcord Assembly Pant - Dark Olive SeersuckerFolk£95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Folk in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 22% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$191.92
- Currency
- GBP
04 · Ads
What Folk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Folk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
New Autumn Collection; Stones Remember The SunFolk4 Oct 2026image
Signal Pant - Soft Black Brushed Stripe - Men's - FolkFolk3 Oct 2026image
Raglan Shirt - Black Microstripe - Men's - FolkFolk29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026blondie fashion limitedverified
Text ad20 Oct 2026blondie fashion limitedverified
Text ad20 Oct 2026blondie fashion limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Folk.
The creators who tag @folkclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @folkclothing on Instagram, led by Meet Bernard • Menswear, Womenswear & Lifestyle (45.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeet Bernard • Menswear, Womenswear & Lifestyle@meetbernard · 🇬🇧 GB | Fashion style luxury Creator | 45.2K | 0.2% | 4 | Tagged @folkclothing |
06 · Competitors according to Gravity
Who Folk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Folk among Clothing brands in United Kingdom. The closest is Daily Paper, then universalstore.com, The Normal Brand, Madewell, The Couture Club, Peggs & son..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Daily Paperdailypaperclothing.com | |||||||
| universalstore.comuniversalstore.com | |||||||
| The Normal Brandthenormalbrand.com | |||||||
| Madewellmadewell.com | |||||||
| The Couture Clubthecoutureclub.com | |||||||
| Peggs & son.peggsandson.com |
07 · Company
The company behind Folk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Folk is a company based in London, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in December 2004. It employs about 119 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2001, per LinkedIn
- Domain registered
- 1 Dec 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 119 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- folkclothing.com · Shopify · GBP
- Catalogue
- 216 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Folk
What people ask Google about Folk.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Folk a legit company?
According to Gravity by Benchr, Folk is a brand based in London, United Kingdom: its website has existed since December 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 119 people on LinkedIn, it has 106,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Folk reviews: is it worth it?
Customers rate Folk 3.3 out of 5 on Trustpilot over 55 reviews, 8 of them in the last twelve months: 38% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Folk known for?
Folk is a clothing brand that creates stylish garments designed to be worn everyday, offering versatile and timeless clothing for both men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Folk cost?
Folk's best seller, Assembly Pant - Dark Olive Moleskin, sells £80.00 on folkclothing.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check folkclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Folk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Folk advertises on Facebook and Instagram and on Google, where its offers often run. Check folkclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Folk?
Folk sells on its own website, folkclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Folk?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in 2004, with 119 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Folk growing?
Not at the moment. Gravity by Benchr estimates about 193,100 visits to folkclothing.com in September 2026, down 8% in a month and down 48% over three months. Folk ranks #284 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Folk use?
Gravity by Benchr identifies folkclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Folk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Folk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Folk ranks #284 of 19,668 by estimated traffic. Its closest competitors on the same market are Daily Paper, universalstore.com, The Normal Brand, Madewell, The Couture Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Folk.