Brand page · Clothing · United States
Dairy Boy: 266K visits a month, 453 active Meta ads, Gravity score 825.
Dairy Boy — Dairy Boy is an American lifestyle brand that creates clothing, home goods, and everyday essentials celebrating ease, comfort, and timeless design. In September 2026 dairyboy.com drew an estimated 266K visits, up 3% on the month before. It ranks #544 of 97,158 Clothing brands in United States and holds a 1.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dairy Boy is an American lifestyle brand that creates clothing, home goods, and everyday essentials celebrating ease, comfort, and timeless design.
01 · Traffic
How much traffic Dairy Boy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dairy Boy drew an estimated 266K visits in September 2026, up 3% on the month before and up 50% over three months.
- Worldwide#41,323of 4.5M sites · Top 1%
- In United States#13,468of 1.2M sites · Top 5%
- Clothing, worldwide#3,631of 459,295 brands · Top 1%
- Clothing, United States#544of 97,158 brands · Top 1%
266K
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +50.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dairy Boy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dairy Boy holds 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Clothing Store Children's Clothing Store Baby Store Lingerie Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dairy Boy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dairy Boy sells on Shopify, 62% of its catalogue in stock. The best seller is Route Package Protection, at US$0.98–US$140.38, followed by Funky Fleece - Decoy Camo In Earth and Straight Leg Sweatpant - Bubblegum Camo.
#1Route Package ProtectionDairy BoyUS$0.98–US$140.38In stock
#2Funky Fleece - Decoy Camo In EarthDairy BoyUS$95.00In stock
#3Straight Leg Sweatpant - Bubblegum CamoDairy BoyUS$78.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dairy Boy in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 99% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$88.00
- Currency
- USD
04 · Ads
What Dairy Boy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dairy Boy runs Meta ads on Facebook, Instagram.
Dairy BoyDairy Boy6 Oct 2026image
The Whitman in Moss, $185Dairy Boy6 Oct 2026image
Green Pinstripe Bedding KitDairy Boy6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dairy Boy.
The creators who tag @dairyboy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dairyboy on Instagram, led by CHELSEA OWENS (55.5K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHELSEA OWENS@chelsea_owens · 🇺🇸 US | Fashion style luxury Creator | 55.5K | 0.2% | 5 | Tagged @dairyboy |
06 · Competitors according to Gravity
Who Dairy Boy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dairy Boy among Clothing brands in United States. The closest is Roller Rabbit, then LA RELAXED, calida.com, Splendid, Jockey, Hanna Andersson.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roller Rabbitrollerrabbit.com | |||||||
| LA RELAXEDlarelaxed.com | |||||||
| calida.comcalida.com | |||||||
| Splendidsplendid.com | |||||||
| Jockeyjockey.com | |||||||
| Hanna Anderssonhannaandersson.com |
07 · Company
The company behind Dairy Boy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dairy Boy is a company based in Westport, United States, on a domain registered in May 2015. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Westport
- Founded
- Data not available
- Domain registered
- 16 May 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dairyboy.com · Shopify · USD
- Catalogue
- 190 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dairy Boy
What people ask Google about Dairy Boy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dairy Boy legit?
According to Gravity by Benchr, Dairy Boy is a brand based in Westport, United States: its website has existed since May 2015, it sells on a Shopify store, it employs 81 people on LinkedIn, it has 455,632 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dairy Boy?
Customers rate Dairy Boy 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dairy Boy?
Dairy Boy is an American lifestyle brand that creates clothing, home goods, and everyday essentials celebrating ease, comfort, and timeless design. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dairy Boy prices: how much is it?
Dairy Boy's best seller, Route Package Protection, sells from US$0.98 to US$140.38 on dairyboy.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check dairyboy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dairy Boy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dairy Boy advertises on Facebook and Instagram, where its offers often run. Check dairyboy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dairy Boy?
Dairy Boy sells on its own website, dairyboy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dairy Boy?
Gravity by Benchr records a company based in Westport, United States, whose domain was registered in 2015, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dairy Boy growing?
Yes. Gravity by Benchr estimates about 266,000 visits to dairyboy.com in September 2026, up 3% in a month and up 50% over three months. Dairy Boy ranks #544 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dairy Boy use?
Gravity by Benchr identifies dairyboy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dairy Boy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dairy Boy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Dairy Boy ranks #544 of 97,158 by estimated traffic. Its closest competitors on the same market are Roller Rabbit, LA RELAXED, calida.com, Splendid, Jockey. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dairy Boy.