Brand page · Clothing
Hanna Andersson: 3M visits a month, 379 active Meta ads.
Hanna Andersson — Hanna Andersson is a brand that crafts premium baby and kids' clothing made to play, last, and be made responsibly. In September 2026 hannaandersson.com drew an estimated 3M visits, up 18% on the month before. It ranks #40 of 97,158 Clothing brands and holds a 1.4 Trustpilot rating over 279 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hanna Andersson is a brand that crafts premium baby and kids' clothing made to play, last, and be made responsibly.
01 · Traffic
How much traffic Hanna Andersson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hanna Andersson drew an estimated 3M visits in September 2026, up 18% on the month before and up 62% over three months.
- Worldwide#5,939of 4.5M sites · Top 1%
- In United States#2,016of 1.2M sites · Top 1%
- Clothing, worldwide#386of 459,295 brands · Top 1%
- Clothing, United States#40of 97,158 brands · Top 1%
3M
estimated visits in September
1 mo ▲ +18.2%4 mo ▲ +62.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hanna Andersson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hanna Andersson holds 1.4 out of 5 on Trustpilot over 279 reviews, 42 of them in the last twelve months: 8% of customers give five stars and 81% one star. That volume places Hanna Andersson in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hanna Andersson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hanna Andersson's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hanna Andersson in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hanna Andersson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hanna Andersson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Sign up for texts and save EXTRA!Hanna Andersson13 Oct 2026video
BEST. PAJAMAS. EVER.™Hanna Andersson12 Oct 2026image
The original matching family PJs!Hanna Andersson12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hanna Andersson Corporationverified
Text ad20 Oct 2026Hanna Andersson Corporationverified
Text ad20 Oct 2026Hanna Andersson Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hanna Andersson.
The creators who tag @hannaandersson on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hannaandersson on Instagram, led by Christine Keesee (82.9K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristine Keesee@thecurlyqmom · 🇺🇸 US | Parenting family Creator | 82.9K | 1.4% | 4 | Tagged @hannaandersson |
06 · Competitors according to Gravity
Who Hanna Andersson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hanna Andersson among Clothing brands. The closest is Softari Loungewear, then Little Sleepies, PatPat, Rylee + Cru, carters.com, Tottini.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Softari Loungewearsoftari.store | |||||||
| Little Sleepieslittlesleepies.com | |||||||
| PatPatpatpat.com | |||||||
| Rylee + Cruryleeandcru.com | |||||||
| carters.comcarters.com | |||||||
| Tottinitottini.com |
07 · Company
The company behind Hanna Andersson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hanna Andersson is an e-commerce brand, founded in 1983 according to LinkedIn, on a domain registered in March 1996. It employs about 480 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1983, per LinkedIn
- Domain registered
- 21 Mar 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 480 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
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- VC-backed
- Data not available
- Own store
- hannaandersson.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hanna Andersson
What people ask Google about Hanna Andersson.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hanna Andersson legit or a scam?
According to Gravity by Benchr, Hanna Andersson is a brand: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 480 people on LinkedIn, it has 504,559 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hanna Andersson reviews
Customers rate Hanna Andersson 1.4 out of 5 on Trustpilot over 279 reviews, 42 of them in the last twelve months: 8% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hanna Andersson sell?
Hanna Andersson is a brand that crafts premium baby and kids' clothing made to play, last, and be made responsibly. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Hanna Andersson have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hanna Andersson advertises on Facebook and Instagram and on Google, where its offers often run. Check hannaandersson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hanna Andersson?
Hanna Andersson sells on its own website, hannaandersson.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Hanna Andersson?
Gravity by Benchr records a company, founded in 1983 according to LinkedIn, on a domain registered in 1996, with 480 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hanna Andersson doing well?
Yes. Gravity by Benchr estimates about 2,993,200 visits to hannaandersson.com in September 2026, up 18% in a month and up 62% over three months. Hanna Andersson ranks #40 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hanna Andersson use?
Gravity by Benchr identifies hannaandersson.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
What is Hanna Andersson's ad budget?
Gravity by Benchr does not publish a spend figure for Hanna Andersson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Hanna Andersson ranks #40 of 97,158 by estimated traffic. Its closest competitors on the same market are Softari Loungewear, Little Sleepies, PatPat, Rylee + Cru, carters.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hanna Andersson.