Brand page · Clothing · United Kingdom
Debenhams: 15M visits a month, 138 active Meta ads.
Debenhams — Debenhams is a British department store offering fashion, home, and beauty products for women, men, and kids. In September 2026 debenhams.com drew an estimated 15M visits, down 1% on the month before. It ranks #3 of 19,668 Clothing brands in United Kingdom and holds a 3.2 Trustpilot rating over 82,480 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Debenhams is a British department store offering fashion, home, and beauty products for women, men, and kids.
01 · Traffic
How much traffic Debenhams gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Debenhams drew an estimated 15M visits in September 2026, down 1% on the month before and up 10% over three months.
- Worldwide#1,485of 4.5M sites · Top 1%
- In United Kingdom#48of 192K sites · Top 1%
- Clothing, worldwide#90of 459,295 brands · Top 1%
- Clothing, United Kingdom#3of 19,668 brands · Top 1%
15M
estimated visits in September
1 mo ▼ −1.2%4 mo ▲ +10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Debenhams.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Debenhams holds 3.2 out of 5 on Trustpilot over 82,480 reviews, 46,831 of them in the last twelve months: 40% of customers give five stars and 47% one star. That volume places Debenhams in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Debenhams scores 3.5 over 26 reviews.
Clothing Store Department Store Decoration and Interior Design Store Appliance Store Cosmetics Store Jewelry Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Debenhams sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Debenhams's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Debenhams in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Debenhams is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Debenhams runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Gifts. For EveryoneDebenhams.com12 Oct 2026image
Dorothy Perkins Women's Tall Black Ruched Sleeve Blazer | Size: 8Debenhams.com9 Oct 2026image
Fragrance, Worn Your WayDebenhams.com9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Debenhams.
The creators who tag @debenhams on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @debenhams on Instagram, led by Karina Erton (15.5K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarina Erton@karinaerton · 🇬🇧 GB | Beauty cosmetics skincare Creator | 15.5K | 1.3% | 11 | Tagged @debenhams |
06 · Competitors according to Gravity
Who Debenhams competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Debenhams among Clothing brands in United Kingdom. The closest is Debenhams Outlet, then davidjones.com, jcpenney.com, ahlens.se, bloomingdales.com, marksandspencer.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Debenhams Outletdebenhamsoutlet.com | |||||||
| davidjones.comdavidjones.com | |||||||
| jcpenney.comjcpenney.com | |||||||
| ahlens.seahlens.se | |||||||
| bloomingdales.combloomingdales.com | |||||||
| marksandspencer.commarksandspencer.com |
07 · Company
The company behind Debenhams.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Debenhams is a company based in United Kingdom, on a domain registered in November 1997. It employs about 500 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 13 Nov 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 500 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- debenhams.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Debenhams
What people ask Google about Debenhams.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Debenhams legit?
According to Gravity by Benchr, Debenhams is a brand based in United Kingdom: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 500 people on LinkedIn, it has 626,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Debenhams?
Customers rate Debenhams 3.2 out of 5 on Trustpilot over 82,480 reviews, 46,831 of them in the last twelve months: 40% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Debenhams scores 3.5 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Debenhams sell?
Debenhams is a British department store offering fashion, home, and beauty products for women, men, and kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Debenhams have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Debenhams advertises on Facebook and Instagram and on Google, where its offers often run. Check debenhams.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Debenhams?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1997, with 500 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Debenhams growing?
Yes. Gravity by Benchr estimates about 15,039,400 visits to debenhams.com in September 2026, down 1% in a month and up 10% over three months. Debenhams ranks #3 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Debenhams spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Debenhams on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Debenhams ranks #3 of 19,668 by estimated traffic. Its closest competitors on the same market are Debenhams Outlet, davidjones.com, jcpenney.com, ahlens.se, bloomingdales.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Debenhams.