Brand page · Shoes · Belgium
Decathlon: 4.5m visits a month, 133 active Meta ads.
Decathlon — Decathlon is a sports retailer that sells sports shoes, equipment and articles for over 70 sports, both in-store and online. In September 2026 decathlon.be drew an estimated 4.5m visits, down 33% on the month before. It ranks #1 of 176 Shoes brands in Belgium and holds a 1.8 Trustpilot rating over 621 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Decathlon is a sports retailer that sells sports shoes, equipment and articles for over 70 sports, both in-store and online.
01 · Traffic
How much traffic Decathlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 4.5m visits in September 2026, down 33% on the month before and down 20% over three months.
- Worldwide#3,070of 4.5m sites · Top 1%
- In Belgium#17of 36.5k sites · Top 1%
- Shoes, worldwide#37of 46,962 brands · Top 1%
- Shoes, Belgium#1of 176 brands · Top 1%
4.5m
estimated visits in September
1 mo ▼ −32.9%4 mo ▼ −20.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decathlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.8 out of 5 on Trustpilot over 621 reviews, 132 of them in the last twelve months: 12% of customers give five stars and 76% one star. That volume places Decathlon in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Bike Accessories Store Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decathlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Decathlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Prêts pour le terrainDecathlon Belgium13 Oct 2026video
Action spéciale home-trainer dans votre Decathlon Wavre - remportez un home-trainer D500Decathlon Belgium13 Oct 2026image
Zigzag Combinaison De Neige 'vally'Decathlon Belgium13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon Belgium SAverified
Text ad21 Oct 2026Decathlon Belgium SAverified
Text ad21 Oct 2026Decathlon Belgium SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decathlon.
The creators who tag @decathlonbe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlonbe on Instagram, led by U&M fishing (21k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UU&M fishing@u_m_fishing · 🇫🇷 FR | Pets nature Creator | 21k | 0.8% | 3 | Tagged @decathlonbe |
06 · Competitors according to Gravity
Who Decathlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Shoes brands in Belgium. The closest is Decathlon, then Desport, Deporvillage, XXL, Decathlon TH, Decatlón.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Decathlondecathlon.com.co | |||||||
| Desportdesport.ru | |||||||
| Deporvillagedeporvillage.co.uk | |||||||
| XXLxxl.fi | |||||||
| Decathlon THdecathlon.co.th | |||||||
| Decatlóndecatlonx.com |
07 · Company
The company behind Decathlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in Belgium, founded in 1976 according to LinkedIn. It employs about 26,670 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1976, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26,670 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon legit or a scam?
According to Gravity by Benchr, Decathlon is a brand based in Belgium: it employs 26,670 people on LinkedIn, it has 65,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Decathlon?
Customers rate Decathlon 1.8 out of 5 on Trustpilot over 621 reviews, 132 of them in the last twelve months: 12% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Decathlon?
Decathlon is a sports retailer that sells sports shoes, equipment and articles for over 70 sports, both in-store and online. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does Decathlon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Decathlon?
Gravity by Benchr records a company based in Belgium, founded in 1976 according to LinkedIn, with 26,670 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decathlon growing?
Not at the moment. Gravity by Benchr estimates about 4,480,800 visits to decathlon.be in September 2026, down 33% in a month and down 20% over three months. Decathlon ranks #1 of 176 Shoes brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Decathlon's ad budget?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Belgium?
Among Shoes brands in Belgium in the Gravity by Benchr index, Decathlon ranks #1 of 176 by estimated traffic. Its closest competitors on the same market are Decathlon, Desport, Deporvillage, XXL and Decathlon TH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.