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The top 1% · Belgium

Top Belgian e-commerce brands

The 64 brands in the top 1% of the 6,361 e-commerce brand stores based in Belgium, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.

Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.

01 · At a glance

Belgian e-commerce in figures.

Decathlon, Loop Earplugs and JYSK lead the ranking of Belgian e-commerce brands. Belgium is #19 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 6,361.

By category, Apparel & Accessories leads with 14 of the 64 brands (22%), ahead of Vehicles & Parts (12) and Home & Garden (8).

By audience, 5 draw between 1 and 10 million, 45 draw between 100,000 and 1 million and 14 draw between 10,000 and 100,000 estimated visits a month.

02 · Top 1%

Ranked by estimated monthly visits.

  1. #1

    Decathlon

    decathlon.be

    Decathlon is a sports retailer that sells sports shoes, equipment and articles for over 70 sports, both in-store and online.

    1M–10M visitsShoes
  2. #2

    Loop Earplugs

    loopearplugs.com

    Loop Earplugs is a company that designs and sells earplugs for various purposes including hearing protection, sleep, focus, and events. Their products are…

    1M–10M visitsPersonal Care
  3. #3

    JYSK

    jysk.be

    JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden. JYSK delivers a…

    1M–10M visitsDecor
  4. #4

    ALDI

    aldi.be

    ALDI Belgium is a discount supermarket chain operating in Belgium, offering high-quality private label products at low prices.

    1M–10M visitsFood Items
  5. #5

    Samsonite

    samsonite.com

    Samsonite is a travel luggage brand offering lightweight and durable suitcases, cabin luggage, business bags, backpacks and travel accessories.

    1M–10M visitsSuitcases
  6. #6

    Martine Cosmetics

    martinecosmetics.com

    MARTINE COSMETICS is a vegan and cruelty-free makeup brand by Gaëlle Garcia Diaz that also offers skincare products under the Martine Skin line. The brand…

    100k–1M visitsPersonal Care
  7. #7

    Mercedes-Benz

    mercedes-benz.be

    Mercedes-Benz Belgium is the official website for Mercedes-Benz in Belgium, offering a range of passenger car models including sedans, SUVs, station wagons…

    100k–1M visitsVehicle Parts & Accessories
  8. #8

    BMW

    bmw.be

    BMW Belgium Luxembourg is the official BMW brand for Belgium and Luxembourg, offering car models, services, and accessories.

    100k–1M visitsVehicle Parts & Accessories
  9. #9

    Volkswagen

    volkswagen.be

    Volkswagen Belgium is the official Belgian website for the Volkswagen brand, offering electric cars from the ID series, SUVs, family cars, and city cars for…

    100k–1M visitsVehicles
  10. #10

    Dries Van Noten

    driesvannoten.com

    Dries Van Noten is a fashion brand that sells womenswear, menswear, fragrance, makeup, and hand & body collections.

    100k–1M visitsClothing
  11. #11

    Arte Antwerp

    arte-antwerp.com

    Arte Antwerp is an Antwerp-based premium menswear brand with a streetwear soul that sells clothing including jackets, knitwear, sweaters, hoodies, shirts…

    100k–1M visitsClothing
  12. #12

    Ice-Watch

    ice-watch.com

    Ice-Watch is a watch brand established in 2007 that offers unique designs in various models and colors with over 500 different combinations available.

    100k–1M visitsJewelry
  13. #13

    Pelckmans

    pelckmans.be

    Pelckmans Uitgevers is a Belgian publisher that creates educational, general, and professional-scientific books. They offer a wide range of publications…

    100k–1M visitsBooks
  14. #14

    Mobile Locker

    mobilelocker.eu

    Mobile Locker is a European pioneer in smart locker technology that builds advanced locker systems for events, transport hubs, and high-traffic environments.…

    100k–1M visitsCabinets & Storage
  15. #15

    GFI Gold & Forex International is a financial services company specializing in the trading of gold, precious metals, and foreign currencies. They offer…

    100k–1M visitsHobbies & Creative Arts
  16. #16

    Domino's Pizza

    dominos.be

    Domino's Pizza Belgium is a pizza delivery and takeout company that offers pizza, side dishes, and desserts for both delivery and pickup.

    100k–1M visitsFood Items
  17. #17

    Buchan

    buchan.store

    Buchan is a brand that designs and sells products, with a focus on footwear or fashion items. The brand is based in Europe and offers worldwide delivery with…

    100k–1M visitsClothing
  18. #18

    Suspicious

    suspiciousantwerp.com

    Suspicious Antwerp is a clothing brand that started in 2017 and offers worldwide shipping and easy returns.

    100k–1M visitsApparel & Accessories
  19. #19

    Tomorrowland

    store.tomorrowland.com

    Tomorrowland Store is the official online store for Tomorrowland apparel and accessories, part of the WEAREONE.world entertainment company.

    100k–1M visitsClothing
  20. #20

    Bel&Bo

    bel-bo.be

    Bel&Bo is a clothing and accessories store for the whole family, offering affordable fashion for women, men, and children.

    100k–1M visitsClothing
  21. #21

    Foodbag

    foodbag.be

    Foodbag delivers meal boxes with fresh, local ingredients and inspiring recipes to homes through their own delivery service. They offer Belgian cuisine with…

    100k–1M visitsFood Items
  22. #22

    Acco

    acco.be

    Acco Uitgeverij België is a Belgian publisher and educational materials provider that makes studying at higher education and lifelong learning accessible and…

    100k–1M visitsBooks
  23. #23

    Lexus

    lexus.eu

    Lexus Europe is a luxury lifestyle brand offering premium vehicles including sedans, coupes, and SUVs with hybrid and electric technology.

    100k–1M visitsVehicles
  24. #24

    Callebaut

    callebaut.com

    Callebaut is a Belgian chocolate brand that crafts finest Belgian chocolate and provides chocolate experiences.

    100k–1M visitsFood Items
  25. #25

    Honda

    honda.be

    Honda is a global designer and producer of modern, energy-efficient and high-performance cars, motorcycles, industrial engines, power products, and outdoor…

    100k–1M visitsVehicle Parts & Accessories
  26. #26

    Neuhaus

    neuhauschocolates.com

    Neuhaus is a manufacturer of Belgian luxury chocolates, delicious biscuits and artisanal ice cream.

    100k–1M visits
  27. #27

    American Tourister

    americantourister.com

    American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin…

    100k–1M visitsSuitcases
  28. #28

    Easy Clothes

    easy-clothes.com

    Easy Clothes is a Belgian women's clothing brand specializing in ready-to-wear fashion and accessories, available online and in boutique.

    100k–1M visitsClothing
  29. #29

    Lab9

    lab9.be

    Lab9 is an Apple Premium Partner that sells the complete Apple product range including Mac, iPhone, iPad, Watch, AirPods, TV & Home, and accessories, along…

    100k–1M visitsCommunications
  30. #30

    Sofiedumont

    sofiedumont.be

    Sofie Dumont is a Belgian chef and food brand that offers recipes, kitchen products, and lifestyle items. The brand provides cooking content, kitchen…

    100k–1M visitsKitchen & Dining
  31. #31

    Škoda

    skoda.be

    Škoda Belgium is the official Belgian branch of the Czech automotive brand Škoda, selling cars including city cars, family vehicles, SUVs, sedans, and…

    100k–1M visitsVehicles
  32. #32

    Bydauto

    bydauto.be

    BYD Belux is a Belgian automotive company that sells 100% electric and plug-in hybrid vehicles, offering models like the Dolphin, Atto, and Seal series.

    100k–1M visitsVehicles
  33. #33

    Luminette

    myluminette.com

    Luminette is a brand of light therapy devices designed in Belgium for medical and wellness purposes.

    100k–1M visitsHealth Care
  34. #34

    Printdeal

    printdeal.be

    Printdeal.be is an online printing company that offers business and promotional printing products such as flyers, business cards, posters, stickers, and…

    100k–1M visitsGeneral Office Supplies
  35. #35

    Ford

    ford.be

    Ford Belgium and Luxembourg is part of the global Ford company that designs, manufactures, markets and services a full line of cars, trucks, SUVs and…

    100k–1M visitsVehicles
  36. #36

    Peugeot Belux

    peugeot.be

    Peugeot Belux is a car dealership group that sells new and used Peugeot vehicles in the Rochefort and Marche-en-Famenne regions, offering after-sales service…

    100k–1M visitsVehicles
  37. #37

    Repos Production is a Belgian board games publisher that publishes games in three categories: Family, Connoisseur, and Expert.

    100k–1M visitsGames
  38. #38

    Miele

    miele.be

    Miele is a manufacturer of premium domestic appliances including kitchen appliances, dishwashers, refrigeration, and coffee machines.

    100k–1M visitsKitchen & Dining
  39. #39

    Ultra PRO International is a manufacturer and supplier of sports and gaming collectibles accessories, photo and scrapbooking albums and pages, and protective…

    100k–1M visitsGames
  40. #40

    Fibre Mood

    fibremood.com

    Fibre Mood offers on-trend sewing patterns with a Belgian fashion DNA, combining expert pattern making, clear instructions for every skill level and a wide…

    100k–1M visitsClothing
  41. #41

    Serax

    serax.com

    Serax is a Belgian design brand that creates contemporary homeware in collaboration with leading international designers and makers.

    100k–1M visitsKitchen & Dining
  42. #42

    The Sissy Market

    sissymarket.com

    The Sissy Market is a kink-friendly store that sells sissy dresses, chastity cages, shoes, toys, lingerie, and other related products. It aims to provide a…

    100k–1M visitsErotic
  43. #43

    Safety Jogger

    safetyjogger.com

    Safety Jogger is an international brand for safety shoes, workwear and head protection and also offers a wide range of lifestyle and adventure shoes.

    100k–1M visitsShoes
  44. #44

    Citroen

    citroen.be

    Citroën Belgium and Luxembourg is the official website for the French automotive manufacturer Citroën, offering new and used cars including SUVs, city cars…

    100k–1M visitsVehicles
  45. #45

    Renmans

    renmans.be

    Renmans is a brand of butcheries operating in Belgium, France and Luxembourg, known as the largest family of butchers in the country with over 240 boucheries…

    100k–1M visitsFood Items
  46. #46

    Bon'Ap

    bonap.be

    Meat&More operates Bon'Ap, a Belgian meal retail chain offering fresh meat, prepared meals, BBQ products, and various food items including deli, frozen foods…

    100k–1M visitsFood Items
  47. #47

    Mobistoxx

    mobistoxx.fr

    Mobistoxx is a furniture retailer that sells over 6000 design furniture items for living rooms, bedrooms, offices, and children's rooms.

    100k–1M visitsCabinets & Storage
  48. #48

    SkinnyLove Shop

    skinnylove.be

    SkinnyLove is a Belgian company that produces vegan, gluten-free and organic certified food supplements to help with healthy and sustainable weight loss.

    100k–1M visitsHealth Care
  49. #49

    Daikin Belux

    daikin.be

    Daikin Belux is a supplier of heating, cooling and refrigeration solutions for commercial, residential and industrial applications, offering a wide range of…

    100k–1M visitsHousehold Appliances
  50. #50

    Stihl

    stihl.be

    STIHL Benelux is a company that sells garden equipment and tools, including chainsaws, hedge trimmers, lawnmowers, and other outdoor power equipment for…

    100k–1M visitsLawn & Garden
  51. #51

    Bioracer

    bioracer.com

    Bioracer is a Belgian company that designs and manufactures premium cycling apparel and accessories for various sports including triathlon, athletics, and…

    10k–100k visitsOutdoor Recreation
  52. #52

    Osaka World

    osakaworld.com

    Osaka World is a sports and lifestyle brand specializing in field hockey and padel equipment, including hockey sticks, bags, teamwear, and performance footwear.

    10k–100k visitsClothing
  53. #53

    Eurocircuits

    eurocircuits.com

    Eurocircuits is a European manufacturer specializing in PCB & PCBA prototypes and small series production, offering design to final assembly services with…

    10k–100k visitsCircuit Boards & Components
  54. #54

    Lucide lighting

    lucide.com

    Lucide Lighting is a Belgian design label that develops trendsetting, energy efficient and functional lighting for indoor and outdoor use, made from high…

    10k–100k visitsLighting
  55. #55

    HÅG Office

    hag-office.com

    HÅG Office is a company that sells ergonomic office chairs, including the Capisco and Puls models, featuring Scandinavian design.

    10k–100k visitsOffice Furniture
  56. #56

    QNT

    qntsport.com

    QNT Sport is a Belgian nutrition company that develops and sells active nutrition products including LIIFE for everyday balance and METAPURE for performance…

    10k–100k visitsHealth Care
  57. #57

    Drukland

    drukland.be

    Goedkoop drukwerk bestellen van uitstekende kwaliteit voor flyers, visitekaartjes, posters, briefpapier, enveloppen en meer drukwerk bij Drukland.

    10k–100k visitsGeneral Office Supplies
  58. #58

    DogSuppy

    dogsuppy.pl

    DogSuppy PL is a Polish brand that sells natural supplements for dogs, including products for skin health, dental care, joint mobility, gut health, and stress…

    10k–100k visitsPet Supplies
  59. #59

    Komono

    komono.com

    KOMONO is a Belgian brand that designs and sells watches, sunglasses, and optical accessories with a minimalist aesthetic and inspired color palette.

    10k–100k visitsClothing Accessories
  60. #60

    Volkswagen Commercial Vehicles

    volkswagen-commercial-vehicles.be

    Volkswagen Commercial Vehicles Belgium is a company that sells and offers commercial vehicles including vans, light commercial vehicles, and business vehicles…

    10k–100k visitsVehicles
  61. #61

    Puressentiel France

    fr.puressentiel.com

    L'efficacité à l'état pur parce que la santé naturelle passe aussi par l'utilisation de produits sains, bio, comme les huiles essentielles et végétales de…

    10k–100k visitsPersonal Care
  62. #62

    Mazda

    mazda.be

    Mazda Motor Belux / Mazda Motor Logistics Europe is a car brand that sells various car models, known for their driving pleasure and exceptional looks with a…

    10k–100k visitsVehicles
  63. #63

    Kambukka

    kambukka.com

    Kambukka designs and sells reusable water bottles, coffee cups, and children's bottles for active people on the go.

    10k–100k visitsKitchen & Dining
  64. #64

    Kaai

    kaaibags.com

    Kaai Bags is a brand that creates organized workbags and work totes for women, combining practicality with sophisticated femininity in their designs.

    10k–100k visitsHandbags, Wallets & Cases

Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.

03 · Questions

About Belgian e-commerce brands.

What are the biggest Belgian e-commerce brands?

By estimated monthly visits, the largest e-commerce brand stores based in Belgium are Decathlon, Loop Earplugs, JYSK, ALDI and Samsonite, according to the Gravity by Benchr ranking of November 2026.

How many e-commerce brands are there in Belgium?

Gravity by Benchr ranks 6,361 e-commerce brand stores based in Belgium with a measured audience — #19 of the 45 countries it ranks. The top 1% is 64 brands, all listed on this page.

Which product categories lead Belgian e-commerce?

By category, Apparel & Accessories leads with 14 of the 64 brands (22%), ahead of Vehicles & Parts (12) and Home & Garden (8).

How is this ranking made?

Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.

04 · More rankings

Related rankings.