Brand page · Clothing · United Kingdom
DFYNE: 943k visits a month, 60 active Meta ads, Gravity score 764.
DFYNE — DFYNE is an activewear brand that sells gym clothes and sportswear for women and men, designed to make customers look strong and feel empowered. In September 2026 dfyne.com drew an estimated 943k visits, down 19% on the month before. It ranks #145 of 97,158 Clothing brands in United Kingdom and holds a 4.8 Trustpilot rating over 10,333 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DFYNE is an activewear brand that sells gym clothes and sportswear for women and men, designed to make customers look strong and feel empowered.
01 · Traffic
How much traffic DFYNE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DFYNE drew an estimated 943k visits in September 2026, down 19% on the month before and down 1% over three months.
- Worldwide#15,167of 4.5m sites · Top 1%
- In United States#5,004of 1.2m sites · Top 1%
- Clothing, worldwide#1,174of 459,295 brands · Top 1%
- Clothing, United States#145of 97,158 brands · Top 1%
943k
estimated visits in September
1 mo ▼ −18.9%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DFYNE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DFYNE holds 4.8 out of 5 on Trustpilot over 10,333 reviews, 5,481 of them in the last twelve months: 93% of customers give five stars and 4% one star. That volume places DFYNE in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DFYNE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DFYNE sells on Shopify, 94% of its catalogue in stock. The best seller is Impact Leggings, at £53.99, followed by Impact Shorts | 4.5" and Dynamic Leggings.
#1Impact LeggingsDFYNE£53.99In stock
#2Impact Shorts | 4.5"DFYNE£44.99In stock
#3Dynamic LeggingsDFYNE£53.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DFYNE in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 99% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$71.46
- Currency
- GBP
04 · Ads
What DFYNE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DFYNE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Stealth Midweight HoodieDFYNE13 Oct 2026image
default_collection_headlineDFYNE13 Oct 2026image
Dynamic Leggings | V-BackDFYNE12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OLR Holdings Ltdverified
Text ad20 Oct 2026杜红艳verified
Text ad20 Oct 2026OLR Holdings Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DFYNE.
The creators who tag @dfyne.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dfyne.official on Instagram, led by Hannah White | PT & Fat Loss Coach (41.2k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHannah White | PT & Fat Loss Coach@hwfit · 🇬🇧 GB | Fitness sport bodybuilding Creator | 41.2k | 3.3% | 22 | Tagged @dfyne.official |
06 · Competitors according to Gravity
Who DFYNE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DFYNE among Clothing brands in United Kingdom. The closest is Pursue Fitness, then nl.gymshark.com, fabletics.co.uk, Ryderwear, Echt, Muscleblaze Z Verse.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pursue Fitnesspursuefitness.com | |||||||
| nl.gymshark.comnl.gymshark.com | |||||||
| fabletics.co.ukfabletics.co.uk | |||||||
| Ryderwearryderwear.com | |||||||
| Echtecht.com.au | |||||||
| Muscleblaze Z Versembzverse.com |
07 · Company
The company behind DFYNE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DFYNE is a company based in Manchester, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in July 2017. It employs about 155 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- 2021, per LinkedIn
- Domain registered
- 19 Jul 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 155 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dfyne.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DFYNE
What people ask Google about DFYNE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DFYNE a legit company?
According to Gravity by Benchr, DFYNE is a brand based in Manchester, United Kingdom: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 155 people on LinkedIn, it has 1,392,148 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DFYNE reviews: is it worth it?
Customers rate DFYNE 4.8 out of 5 on Trustpilot over 10,333 reviews, 5,481 of them in the last twelve months: 93% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DFYNE?
DFYNE is an activewear brand that sells gym clothes and sportswear for women and men, designed to make customers look strong and feel empowered. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is DFYNE expensive?
DFYNE's best seller, Impact Leggings, sells £53.99 on dfyne.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check dfyne.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does DFYNE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DFYNE advertises on Facebook and Instagram and on Google, where its offers often run. Check dfyne.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DFYNE?
DFYNE sells on its own website, dfyne.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DFYNE?
Gravity by Benchr records a company based in Manchester, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2017, with 155 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DFYNE growing?
Not at the moment. Gravity by Benchr estimates about 942,600 visits to dfyne.com in September 2026, down 19% in a month and down 1% over three months. DFYNE ranks #145 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DFYNE use?
Gravity by Benchr identifies dfyne.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DFYNE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DFYNE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, DFYNE ranks #145 of 97,158 by estimated traffic. Its closest competitors on the same market are Pursue Fitness, nl.gymshark.com, fabletics.co.uk, Ryderwear and Echt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DFYNE.