Brand page · Clothing · United States
TRUEWERK: 613K visits a month, 49 active Meta ads, Gravity score 501.
TRUEWERK — TRUEWERK is a performance workwear brand that designs technical clothes for modern skilled trade professionals. In September 2026 truewerk.com drew an estimated 613K visits, up 3% on the month before. It ranks #239 of 97,158 Clothing brands in United States and holds a 3.0 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TRUEWERK is a performance workwear brand that designs technical clothes for modern skilled trade professionals.
01 · Traffic
How much traffic TRUEWERK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TRUEWERK drew an estimated 613K visits in September 2026, up 3% on the month before and down 5% over three months.
- Worldwide#21,112of 4.5M sites · Top 1%
- In United States#6,922of 1.2M sites · Top 1%
- Clothing, worldwide#1,714of 459,295 brands · Top 1%
- Clothing, United States#239of 97,158 brands · Top 1%
613K
estimated visits in September
1 mo ▲ +2.7%4 mo ▼ −5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TRUEWERK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TRUEWERK holds 3.0 out of 5 on Trustpilot over 21 reviews, 11 of them in the last twelve months: 38% of customers give five stars and 33% one star. That volume places TRUEWERK in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Work Clothes Store Clothing Store Sportswear Store Women's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TRUEWERK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TRUEWERK sells on Shopify, 91% of its catalogue in stock. The best seller is T2 WerkPant, at US$99.00, followed by T1 WerkPant and T1 WerkShort.
#1T2 WerkPantTRUEWERKUS$99.00In stock
#2T1 WerkPantTRUEWERKUS$89.00In stock
#3T1 WerkShortTRUEWERKUS$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TRUEWERK in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 97% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$109.00
- Currency
- USD
04 · Ads
What TRUEWERK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TRUEWERK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
WHY TRADE PROS MAKE THE SWITCHTRUEWERK7 Oct 2026video
TRUEWERKTRUEWERK6 Oct 2026image
T2 WerkPant, Now in KhakiTRUEWERK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Truewerk Inc.verified
Image ad20 Oct 2026Truewerk Inc.verified
Text ad20 Oct 2026Truewerk Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TRUEWERK.
The creators who tag @truewerk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truewerk on Instagram, led by Jordan Anderson (90.8K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJordan Anderson@anderson_builds · 🇺🇸 US | Decoration garden diy Creator | 90.8K | 0.1% | 6 | Tagged @truewerk |
06 · Competitors according to Gravity
Who TRUEWERK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TRUEWERK among Clothing brands in United States. The closest is TRADIE, then Dickies, workman.co.jp, SÜK Workwear, carhartt.com, BRUNT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TRADIEtradie.com | |||||||
| Dickiesdickies.com | |||||||
| workman.co.jpworkman.co.jp | |||||||
| SÜK Workwearsukworkwear.com.au | |||||||
| carhartt.comcarhartt.com | |||||||
| BRUNTbruntworkwear.com |
07 · Company
The company behind TRUEWERK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TRUEWERK is a company based in Denver, United States, founded in 2015 according to LinkedIn, on a domain registered in March 2013. It employs about 69 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denver
- Founded
- 2015, per LinkedIn
- Domain registered
- 5 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truewerk.com · Shopify · USD
- Catalogue
- 123 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TRUEWERK
What people ask Google about TRUEWERK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TRUEWERK legit or a scam?
According to Gravity by Benchr, TRUEWERK is a brand based in Denver, United States: its website has existed since March 2013, it sells on a Shopify store, it employs 69 people on LinkedIn, it has 179,232 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TRUEWERK reviews: is it worth it?
Customers rate TRUEWERK 3.0 out of 5 on Trustpilot over 21 reviews, 11 of them in the last twelve months: 38% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does TRUEWERK sell?
TRUEWERK is a performance workwear brand that designs technical clothes for modern skilled trade professionals. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TRUEWERK expensive?
TRUEWERK's best seller, T2 WerkPant, sells US$99.00 on truewerk.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check truewerk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TRUEWERK discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TRUEWERK advertises on Facebook and Instagram and on Google, where its offers often run. Check truewerk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TRUEWERK?
TRUEWERK sells on its own website, truewerk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns TRUEWERK?
Gravity by Benchr records a company based in Denver, United States, founded in 2015 according to LinkedIn, on a domain registered in 2013, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TRUEWERK doing well?
Not at the moment. Gravity by Benchr estimates about 613,200 visits to truewerk.com in September 2026, up 3% in a month and down 5% over three months. TRUEWERK ranks #239 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TRUEWERK use?
Gravity by Benchr identifies truewerk.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TRUEWERK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TRUEWERK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, TRUEWERK ranks #239 of 97,158 by estimated traffic. Its closest competitors on the same market are TRADIE, Dickies, workman.co.jp, SÜK Workwear, carhartt.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TRUEWERK.