- Gravity
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- Health & Beauty
- Personal Care
- Direct Sight
Brand page · Personal Care · United Kingdom
Direct Sight: 59.3k visits a month, 7 active Meta ads, Gravity score 425.
Direct Sight — Direct Sight is a UK-based online optician that sells prescription glasses and sunglasses made in their own UK lab. In September 2026 directsight.co.uk drew an estimated 59.3k visits, down 17% on the month before. It ranks #312 of 8,226 Personal Care brands in United Kingdom and holds a 3.9 Trustpilot rating over 41,282 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Direct Sight is a UK-based online optician that sells prescription glasses and sunglasses made in their own UK lab.
01 · Traffic
How much traffic Direct Sight gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Direct Sight drew an estimated 59.3k visits in September 2026, down 17% on the month before and up 4% over three months.
- Worldwide#146,857of 4.5m sites · Top 5%
- In United Kingdom#7,725of 192k sites · Top 5%
- Personal Care, worldwide#7,373of 215,119 brands · Top 5%
- Personal Care, United Kingdom#312of 8,226 brands · Top 5%
59.3k
estimated visits in September
1 mo ▼ −17.0%4 mo ▲ +3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Direct Sight.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Direct Sight holds 3.9 out of 5 on Trustpilot over 41,282 reviews, 653 of them in the last twelve months: 77% of customers give five stars and 6% one star. That volume places Direct Sight in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, Direct Sight scores 4.0 over 48 reviews.
Glasses Store Optician
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Direct Sight sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Direct Sight's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Direct Sight in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Direct Sight is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Direct Sight runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Clearer Vision, All DayDirect Sight4 Oct 2026image
Direct SightDirect Sight7 Aug 2026image
Clearer Vision, All DayDirect Sight5 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Direct Sight (UK) Ltdverified
Text ad19 Oct 2026Direct Sight (UK) Ltdverified
Text ad19 Oct 2026Direct Sight (UK) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Direct Sight.
The creators who tag @directsight.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Direct Sight competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Direct Sight among Personal Care brands in United Kingdom. The closest is Fábrica dos Óculos Original, then smartbuyglasses.it, EYEVOS, Peachmart, Firmoo.com.co, HeyKama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fábrica dos Óculos Originalfabricadosoculosoriginal.pt | |||||||
| smartbuyglasses.itsmartbuyglasses.it | |||||||
| EYEVOSeyevos.com | |||||||
| Peachmartpeachmart.pk | |||||||
| Firmoo.com.cofirmoo.com.co | |||||||
| HeyKamaheykama.com |
07 · Company
The company behind Direct Sight.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Direct Sight is a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in February 2004. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2004, per LinkedIn
- Domain registered
- 4 Feb 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- directsight.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Direct Sight
What people ask Google about Direct Sight.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Direct Sight a legit company?
According to Gravity by Benchr, Direct Sight is a brand based in United Kingdom: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it employs 50 people on LinkedIn, it has 2,694 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Direct Sight reviews: is it worth it?
Customers rate Direct Sight 3.9 out of 5 on Trustpilot over 41,282 reviews, 653 of them in the last twelve months: 77% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Direct Sight scores 4.0 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Direct Sight sell?
Direct Sight is a UK-based online optician that sells prescription glasses and sunglasses made in their own UK lab. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Direct Sight promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Direct Sight advertises on Facebook and Instagram and on Google, where its offers often run. Check directsight.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Direct Sight?
Gravity by Benchr records a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Direct Sight doing well?
Yes. Gravity by Benchr estimates about 59,300 visits to directsight.co.uk in September 2026, down 17% in a month and up 4% over three months. Direct Sight ranks #312 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Direct Sight's ad budget?
Gravity by Benchr does not publish a spend figure for Direct Sight on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Direct Sight ranks #312 of 8,226 by estimated traffic. Its closest competitors on the same market are Fábrica dos Óculos Original, smartbuyglasses.it, EYEVOS, Peachmart and Firmoo.com.co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Direct Sight.