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- SmartBuyGlasses
Brand page · Personal Care · Italy
SmartBuyGlasses traffic, ads & competitors 51.2k visits a month, 38 active Meta ads.
SmartBuyGlasses — SmartBuyGlasses is an online retailer that sells designer eyewear including prescription glasses and sunglasses. The company offers free basic lenses, free shipping, price matching, and 100-day returns with 2-year warranties. In September 2026 smartbuyglasses.it drew an estimated 51.2k visits, down 27% on the month before. It ranks #78 of 2,288 Personal Care brands in Italy and holds a 4.8 Trustpilot rating over 2,011 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
SmartBuyGlasses is an online retailer that sells designer eyewear including prescription glasses and sunglasses. The company offers free basic lenses, free shipping, price matching, and 100-day returns with 2-year warranties.
01 · Traffic
SmartBuyGlasses website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SmartBuyGlasses drew an estimated 51.2k visits in September 2026, down 27% on the month before and down 44% over three months.
- Worldwide#166,597of 4.5m sites · Top 5%
- In Italy#3,905of 138k sites · Top 5%
- Personal Care, worldwide#8,446of 215,119 brands · Top 5%
- Personal Care, Italy#78of 2,288 brands · Top 5%
51.2k
estimated visits in September
1 mo ▼ −27.3%4 mo ▼ −44.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SmartBuyGlasses reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SmartBuyGlasses holds 4.8 out of 5 on Trustpilot over 2,011 reviews, 347 of them in the last twelve months: 75% of customers give five stars and 3% one star. That volume places SmartBuyGlasses in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Glasses Store Contact Lenses Supplier Eye Care Center Optician Sunglasses Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SmartBuyGlasses best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SmartBuyGlasses's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SmartBuyGlasses in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
SmartBuyGlasses ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SmartBuyGlasses runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
SmartBuyGlassesSmartBuyGlasses13 Oct 2026image
SmartBuy Collection Hannah A167G EyeglassesSmartBuyGlasses12 Oct 2026image
Keep the frames you loveSmartBuyGlasses12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Motion Global Limitedverified
Image ad19 Oct 2026Motion Global Limitedverified
Image ad19 Oct 2026Motion Global Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SmartBuyGlasses influencers
The creators who tag @smartbuyglasses on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smartbuyglasses on Instagram, led by 𝐇 𝐔 𝐆 𝐎 𝐆 𝐀 𝐑 𝐂 𝐈 𝐀 (13.9k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐇 𝐔 𝐆 𝐎 𝐆 𝐀 𝐑 𝐂 𝐈 𝐀@hugo.garcia.l · 🇪🇸 ES | Fashion style luxury Creator | 13.9k | 1.7% | 3 | Tagged @smartbuyglasses |
06 · Competitors according to Gravity
SmartBuyGlasses competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SmartBuyGlasses among Personal Care brands in Italy. The closest is Peachmart, then Fábrica dos Óculos Original, Direct Sight, Firmoo.com.co, executiveoptical.com, eSalon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Peachmartpeachmart.pk | |||||||
| Fábrica dos Óculos Originalfabricadosoculosoriginal.pt | |||||||
| Direct Sightdirectsight.co.uk | |||||||
| Firmoo.com.cofirmoo.com.co | |||||||
| executiveoptical.comexecutiveoptical.com | |||||||
| eSalonesalon.co.uk |
07 · Company
Who is behind SmartBuyGlasses?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SmartBuyGlasses is a company based in Italy, founded in 2006 according to LinkedIn, on a domain registered in April 2010. It employs about 113 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 2006, per LinkedIn
- Domain registered
- 21 Apr 2010
- Employees
- 113 on LinkedIn
- Own store
- smartbuyglasses.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SmartBuyGlasses
What people ask Google about SmartBuyGlasses.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SmartBuyGlasses legit?
According to Gravity by Benchr, SmartBuyGlasses is a brand based in Italy: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it employs 113 people on LinkedIn, it has 43,979 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SmartBuyGlasses reviews
Customers rate SmartBuyGlasses 4.8 out of 5 on Trustpilot over 2,011 reviews, 347 of them in the last twelve months: 75% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SmartBuyGlasses?
SmartBuyGlasses is an online retailer that sells designer eyewear including prescription glasses and sunglasses. The company offers free basic lenses, free shipping, price matching, and 100-day returns with 2-year warranties. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a SmartBuyGlasses discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SmartBuyGlasses advertises on Facebook and Instagram and on Google, where its offers often run. Check smartbuyglasses.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SmartBuyGlasses?
Gravity by Benchr records a company based in Italy, founded in 2006 according to LinkedIn, on a domain registered in 2010, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SmartBuyGlasses growing?
Not at the moment. Gravity by Benchr estimates about 51,200 visits to smartbuyglasses.it in September 2026, down 27% in a month and down 44% over three months. SmartBuyGlasses ranks #78 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SmartBuyGlasses' ad budget?
Gravity by Benchr does not publish a spend figure for SmartBuyGlasses on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, SmartBuyGlasses ranks #78 of 2,288 by estimated traffic. Its closest competitors on the same market are Peachmart, Fábrica dos Óculos Original, Direct Sight, Firmoo.com.co and executiveoptical.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SmartBuyGlasses.