1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. Firmoo.com.co

Brand page · Personal Care

Firmoo.com.co Top 5% worldwide Top 5% in Personal Care
firmoo.com.co·Since 2025

Firmoo.com.co traffic, ads & competitors 54.2k visits a month, 943 active Meta ads.

Firmoo.com.co — Firmoo.com.co is an online eyewear store in Colombia that sells prescription glasses, sunglasses, reading glasses, and various types of lenses including blue light filters and photochromic lenses. In September 2026 firmoo.com.co drew an estimated 54.2k visits, down 49% on the month before. It ranks #16 of 368 Personal Care brands.

firmoo.com.co@firmoo_optical 502kFacebookLinkedIn 788Trustpilot 3.7Meta Ad Library 943

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
54.2k
−49% vs. August 2026
Instagram followers
502k
4,440 posts · @firmoo_optical
Trustpilot
3.7
1 review · 1 in 12 months
Meta ads
943
active · on Google since 2025
Products
—
Data not available
Rank in Colombia
#16
of 368 in Personal Care
LinkedIn
788
followers · 390 employees
Earned media value
€70.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Firmoo.com.co is an online eyewear store in Colombia that sells prescription glasses, sunglasses, reading glasses, and various types of lenses including blue light filters and photochromic lenses.

01 · Traffic

Firmoo.com.co website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Firmoo.com.co drew an estimated 54.2k visits in September 2026, down 49% on the month before and down 10% over three months.

  • Worldwide#158,772of 4.5m sites · Top 5%
  • In Colombia#1,033of 34.5k sites · Top 5%
  • Personal Care, worldwide#8,019of 215,119 brands · Top 5%
  • Personal Care, Colombia#16of 368 brands · Top 5%
Monthly visitssource Sept 2026

54.2k

estimated visits in September

1 mo ▼ −48.7%4 mo ▼ −9.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Firmoo.com.co reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Firmoo.com.co holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 1 review · 1 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Glasses Store Sunglasses Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Firmoo.com.co best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Firmoo.com.co's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care85%
Clothing Accessories10%
Health & Beauty0%

The dominant category places Firmoo.com.co in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Firmoo.com.co influencers

The creators who tag @firmoo_optical on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @firmoo_optical on Instagram, led by RAVEN (12k followers, 1.0% engagement).

Influencersaccounts tagging @firmoo_optical · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRAVEN@weiwennc · 🇨🇳 CNMusic concerts dance Creator12k1.0%6Tagged @firmoo_optical
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Firmoo.com.co competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Firmoo.com.co among Personal Care brands. The closest is Peachmart, then zoff.com, smartbuyglasses.it, Fábrica dos Óculos Original, Direct Sight, Specscart.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Peachmartpeachmart.pk
zoff.comzoff.com
smartbuyglasses.itsmartbuyglasses.it
Fábrica dos Óculos Originalfabricadosoculosoriginal.pt
Direct Sightdirectsight.co.uk
Specscartspecscart.co.uk
Competitors Gravity finds for Firmoo.com.co. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Firmoo.com.co with Peachmart

07 · Company

Who is behind Firmoo.com.co?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Firmoo.com.co is an e-commerce brand, on a domain registered in February 2025. It employs about 390 people.

Legal entityGravity index, Sept 2026
Domain registered
27 Feb 2025
Employees
390 on LinkedIn
DistributionGravity index, Sept 2026
Own store
firmoo.com.co
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Firmoo.com.co

What people ask Google about Firmoo.com.co.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Firmoo.com.co legit?

According to Gravity by Benchr, Firmoo.com.co is a brand: its website has existed since February 2025, its Trustpilot profile is claimed by the brand, it employs 390 people on LinkedIn, it has 501,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does Firmoo.com.co sell?

Firmoo.com.co is an online eyewear store in Colombia that sells prescription glasses, sunglasses, reading glasses, and various types of lenses including blue light filters and photochromic lenses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does Firmoo.com.co have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Firmoo.com.co advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.com.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Firmoo.com.co?

Gravity by Benchr records a company, whose domain was registered in 2025, with 390 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Firmoo.com.co doing well?

Not at the moment. Gravity by Benchr estimates about 54,200 visits to firmoo.com.co in September 2026, down 49% in a month and down 10% over three months. Firmoo.com.co ranks #16 of 368 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Firmoo.com.co's ad budget?

Gravity by Benchr does not publish a spend figure for Firmoo.com.co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Firmoo.com.co ranks #16 of 368 by estimated traffic. Its closest competitors on the same market are Peachmart, zoff.com, smartbuyglasses.it, Fábrica dos Óculos Original and Direct Sight. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Firmoo.com.co.