Brand page · Personal Care · United States
TréLuxe: 117K visits a month, 136 active Meta ads, Gravity score 544.
TréLuxe — TréLuxe is a plant-based curl care company that produces products for curly, wavy, and coily hair using clean, natural ingredients to provide long-lasting results and improve hair health. In September 2026 discovertreluxe.com drew an estimated 117K visits, down 26% on the month before. It ranks #677 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TréLuxe is a plant-based curl care company that produces products for curly, wavy, and coily hair using clean, natural ingredients to provide long-lasting results and improve hair health.
01 · Traffic
How much traffic TréLuxe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TréLuxe drew an estimated 117K visits in September 2026, down 26% on the month before and down 1% over three months.
- Worldwide#82,167of 4.5M sites · Top 5%
- In United States#27,005of 1.2M sites · Top 5%
- Personal Care, worldwide#3,978of 215,119 brands · Top 5%
- Personal Care, United States#677of 33,626 brands · Top 5%
117K
estimated visits in September
1 mo ▼ −25.7%4 mo ▼ −1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TréLuxe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TréLuxe holds 2.3 out of 5 on Trustpilot over 7 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Hair Product Store Beauty Product Supplier Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TréLuxe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TréLuxe sells on Shopify, 100% of its catalogue in stock. The best seller is Hi! Definition™ Gel, at US$19.00, followed by ReFlex™ Serum and Curl Defining Mousse.
#1Hi! Definition™ GelTréLuxeUS$19.00In stock
#2ReFlex™ SerumTréLuxeUS$19.50In stock
#3Curl Defining MousseTréLuxeUS$23.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TréLuxe in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 91% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.00
- Currency
- USD
04 · Ads
What TréLuxe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TréLuxe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text).
First-Time-Ever Intro OfferTréLuxe Hair Care7 Oct 2026image
First-Time-Ever Intro OfferTréLuxe Hair Care7 Oct 2026image
First-Time-Ever Intro OfferTréLuxe Hair Care7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TreLuxe, LLCverified
Text ad20 Oct 2026TreLuxe, LLCverified
Text ad20 Oct 2026TreLuxe, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TréLuxe.
The creators who tag @discovertreluxe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @discovertreluxe on Instagram, led by Kat Cowan (13.8K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKat Cowan@kats.kurlz · 🇺🇸 US | Beauty cosmetics skincare Creator | 13.8K | 4.2% | 7 | Tagged @discovertreluxe |
06 · Competitors according to Gravity
Who TréLuxe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TréLuxe among Personal Care brands in United States. The closest is Fix My Curls, then Bounce Curl, CURLSMITH, Ouidad, Miche Beauty, lockenbox.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fix My Curlsfixmycurls.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| CURLSMITHcurlsmith.com | |||||||
| Ouidadouidad.com | |||||||
| Miche Beautymichebeauty.com | |||||||
| lockenbox.comlockenbox.com |
07 · Company
The company behind TréLuxe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TréLuxe is a company based in Orland Park, United States, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Orland Park
- Founded
- 2013, per LinkedIn
- Domain registered
- 17 Sept 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- discovertreluxe.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TréLuxe
What people ask Google about TréLuxe.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TréLuxe a legit company?
According to Gravity by Benchr, TréLuxe is a brand based in Orland Park, United States: its website has existed since September 2013, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 149,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does TréLuxe sell?
TréLuxe is a plant-based curl care company that produces products for curly, wavy, and coily hair using clean, natural ingredients to provide long-lasting results and improve hair health. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TréLuxe expensive?
TréLuxe's best seller, Hi! Definition™ Gel, sells US$19.00 on discovertreluxe.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check discovertreluxe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TréLuxe promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TréLuxe advertises on Facebook and Instagram and on Google, where its offers often run. Check discovertreluxe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TréLuxe?
TréLuxe sells on its own website, discovertreluxe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TréLuxe?
Gravity by Benchr records a company based in Orland Park, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TréLuxe doing well?
Not at the moment. Gravity by Benchr estimates about 117,100 visits to discovertreluxe.com in September 2026, down 26% in a month and down 1% over three months. TréLuxe ranks #677 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TréLuxe use?
Gravity by Benchr identifies discovertreluxe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TréLuxe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TréLuxe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, TréLuxe ranks #677 of 33,626 by estimated traffic. Its closest competitors on the same market are Fix My Curls, Bounce Curl, CURLSMITH, Ouidad, Miche Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TréLuxe.