Brand page · Pet Supplies · United States
Dog Is Human: 1.2M visits a month, 30 active Meta ads, Gravity score 640.
Dog Is Human — Dog Is Human develops human-grade and vet-formulated dog supplements to raise the standard of pet health and empower dogs to live happy, healthy lives. In September 2026 dogishuman.com drew an estimated 1.2M visits, up 24% on the month before. It ranks #7 of 7,399 Pet Supplies brands in United States and holds a 4.1 Trustpilot rating over 334 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Pet Supplies brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dog Is Human develops human-grade and vet-formulated dog supplements to raise the standard of pet health and empower dogs to live happy, healthy lives.
01 · Traffic
How much traffic Dog Is Human gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dog Is Human drew an estimated 1.2M visits in September 2026, up 24% on the month before and up 87% over three months.
- Worldwide#12,405of 4.5M sites · Top 1%
- In United States#4,145of 1.2M sites · Top 1%
- Pet Supplies, worldwide#37of 52,845 brands · Top 1%
- Pet Supplies, United States#7of 7,399 brands · Top 1%
1.2M
estimated visits in September
1 mo ▲ +24.5%4 mo ▲ +86.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dog Is Human.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dog Is Human holds 4.1 out of 5 on Trustpilot over 334 reviews, 274 of them in the last twelve months: 74% of customers give five stars and 20% one star. That volume places Dog Is Human in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Veterinarian Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dog Is Human sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dog Is Human sells on Shopify, 100% of its catalogue in stock. The best seller is Daily Multivitamin, at US$46.00, followed by Daily Multivitamin (Beef) and Advanced Hip and Joint.
#1Daily MultivitaminDog Is HumanUS$46.00In stock
#2Daily Multivitamin (Beef)Dog Is HumanUS$58.00In stock
#3Advanced Hip and JointDog Is HumanUS$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dog Is Human in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$93.00
- Currency
- USD
04 · Ads
What Dog Is Human is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dog Is Human runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (text, video).
Real results in just 1 tasty chewDog is Human19 Aug 2026video
Real results in just 1 tasty chewDog is Human11 Aug 2026video
Real results in just 1 tasty chewDog is Human8 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026. Khonsan Sutyangverified
Text ad20 Oct 2026Remi Health LLCverified
Text ad20 Oct 2026Remi Health LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dog Is Human.
The creators who tag @dogishuman on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dogishuman on Instagram, led by Charlie 💛 Malibu’s Most Wanted Weenie (19.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharlie 💛 Malibu’s Most Wanted Weenie@askmeaboutmywienercharlie · 🇺🇸 US | Pets nature Creator | 19.2K | — | 10 | Tagged @dogishuman |
06 · Competitors according to Gravity
Who Dog Is Human competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dog Is Human among Pet Supplies brands in United States. The closest is trykelpie.com, then BetterWild, Native Pet, Pup Labs, Pawfy, Ultimate Pet Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| trykelpie.comtrykelpie.com | |||||||
| BetterWildbetterwild.com | |||||||
| Native Petnativepet.com | |||||||
| Pup Labspuplabs.com | |||||||
| Pawfypawfy.com | |||||||
| Ultimate Pet Nutritionultimatepetnutrition.com |
07 · Company
The company behind Dog Is Human.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dog Is Human is a company based in New York, United States, on a domain registered in December 2020. It employs about 50 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 8 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dogishuman.com · Shopify · USD
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dog Is Human
What people ask Google about Dog Is Human.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dog Is Human legit or a scam?
According to Gravity by Benchr, Dog Is Human is a brand based in New York, United States: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 492,544 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dog Is Human reviews: is it worth it?
Customers rate Dog Is Human 4.1 out of 5 on Trustpilot over 334 reviews, 274 of them in the last twelve months: 74% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dog Is Human sell?
Dog Is Human develops human-grade and vet-formulated dog supplements to raise the standard of pet health and empower dogs to live happy, healthy lives. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dog Is Human prices: how much is it?
Dog Is Human's best seller, Daily Multivitamin, sells US$46.00 on dogishuman.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check dogishuman.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dog Is Human discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dog Is Human advertises on Facebook and Instagram and on Google, where its offers often run. Check dogishuman.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dog Is Human?
Dog Is Human sells on its own website, dogishuman.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dog Is Human?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2020, with 50 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dog Is Human doing well?
Yes. Gravity by Benchr estimates about 1,217,300 visits to dogishuman.com in September 2026, up 24% in a month and up 87% over three months. Dog Is Human ranks #7 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dog Is Human use?
Gravity by Benchr identifies dogishuman.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dog Is Human's ad budget?
Gravity by Benchr does not publish a spend figure for Dog Is Human on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Dog Is Human ranks #7 of 7,399 by estimated traffic. Its closest competitors on the same market are trykelpie.com, BetterWild, Native Pet, Pup Labs, Pawfy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dog Is Human.