Brand page · Pet Supplies · United States
Pawfy: 295K visits a month, 753 active Meta ads, Gravity score 671.
Pawfy — Pawfy is a modern pet wellness company that provides nutritious treats and supplements intended to boost pets' well-being. They make locally-made supplements backed by science to improve pet lives and address common health issues. In September 2026 pawfy.com drew an estimated 295K visits, up 20% on the month before. It ranks #32 of 7,399 Pet Supplies brands in United States and holds a 3.5 Trustpilot rating over 805 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pawfy is a modern pet wellness company that provides nutritious treats and supplements intended to boost pets' well-being. They make locally-made supplements backed by science to improve pet lives and address common health issues.
01 · Traffic
How much traffic Pawfy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pawfy drew an estimated 295K visits in September 2026, up 20% on the month before and up 22% over three months.
- Worldwide#38,120of 4.5M sites · Top 1%
- In United States#12,409of 1.2M sites · Top 5%
- Pet Supplies, worldwide#187of 52,845 brands · Top 1%
- Pet Supplies, United States#32of 7,399 brands · Top 1%
295K
estimated visits in September
1 mo ▲ +20.4%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pawfy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pawfy holds 3.5 out of 5 on Trustpilot over 805 reviews, 778 of them in the last twelve months: 49% of customers give five stars and 31% one star. That volume places Pawfy in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pawfy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pawfy sells on Shopify, 98% of its catalogue in stock. The best seller is Allergy & Immune, at US$35.00, followed by Probiotic and Hip & Joint.
#1Allergy & ImmunePawfyUS$35.00In stock
#2ProbioticPawfyUS$35.00In stock
#3Hip & JointPawfyUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pawfy in its comparison group.
- Average rating
- 3.89 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$35.00
- Currency
- USD
04 · Ads
What Pawfy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pawfy runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (text, video).
Start Their New Routine For LessPawfy7 Oct 2026image
Daily Support for a Healthier WeightPawfy6 Oct 2026image
Support healthy weight managementPawfy6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Pawfy Incverified
Text ad21 Oct 2026Pawfy Incverified
Text ad20 Oct 2026Pawfy Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pawfy.
The creators who tag @pawfy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pawfy on Instagram, led by Helen Johnson (698K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHelen Johnson@bleuu · 🇬🇧 GB | Parenting family Creator | 698K | 1.7% | 1 | Tagged @pawfy |
06 · Competitors according to Gravity
Who Pawfy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pawfy among Pet Supplies brands in United States. The closest is trykelpie.com, then BetterWild, Wuffes, Native Pet, Pup Labs, Petlab Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| trykelpie.comtrykelpie.com | |||||||
| BetterWildbetterwild.com | |||||||
| Wuffeswuffes.com | |||||||
| Native Petnativepet.com | |||||||
| Pup Labspuplabs.com | |||||||
| Petlab Cothepetlabco.com |
07 · Company
The company behind Pawfy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pawfy is a company based in Cary, United States, on a domain registered in April 2016. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cary
- Founded
- Data not available
- Domain registered
- 27 Apr 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pawfy.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pawfy
What people ask Google about Pawfy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pawfy legit or a scam?
According to Gravity by Benchr, Pawfy is a brand based in Cary, United States: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 16,786 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pawfy reviews: is it worth it?
Customers rate Pawfy 3.5 out of 5 on Trustpilot over 805 reviews, 778 of them in the last twelve months: 49% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pawfy sell?
Pawfy is a modern pet wellness company that provides nutritious treats and supplements intended to boost pets' well-being. They make locally-made supplements backed by science to improve pet lives and address common health issues. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pawfy cost?
Pawfy's best seller, Allergy & Immune, sells US$35.00 on pawfy.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check pawfy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pawfy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pawfy advertises on Facebook and Instagram and on Google, where its offers often run. Check pawfy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pawfy?
Pawfy sells on its own website, pawfy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pawfy?
Gravity by Benchr records a company based in Cary, United States, whose domain was registered in 2016, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pawfy growing?
Yes. Gravity by Benchr estimates about 294,600 visits to pawfy.com in September 2026, up 20% in a month and up 22% over three months. Pawfy ranks #32 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pawfy use?
Gravity by Benchr identifies pawfy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pawfy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pawfy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Pawfy ranks #32 of 7,399 by estimated traffic. Its closest competitors on the same market are trykelpie.com, BetterWild, Wuffes, Native Pet, Pup Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pawfy.