Brand page · Personal Care · Austria
Douglas: 473k visits a month, 499 active Meta ads.
Douglas — Douglas is an online perfumery that sells perfume and cosmetics, offering beauty trends and products from up to 1,500 top brands. In September 2026 douglas.at drew an estimated 473k visits, down 1% on the month before. It ranks #2 of 434 Personal Care brands in Austria and holds a 4.5 Trustpilot rating over 708 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Douglas is an online perfumery that sells perfume and cosmetics, offering beauty trends and products from up to 1,500 top brands.
01 · Traffic
How much traffic Douglas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Douglas drew an estimated 473k visits in September 2026, down 1% on the month before and down 22% over three months.
- Worldwide#25,702of 4.5m sites · Top 1%
- In Austria#88of 18.9k sites · Top 1%
- Personal Care, worldwide#1,005of 215,119 brands · Top 1%
- Personal Care, Austria#2of 434 brands · Top 1%
473k
estimated visits in September
1 mo ▼ −1.1%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Douglas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Douglas holds 4.5 out of 5 on Trustpilot over 708 reviews, 169 of them in the last twelve months: 78% of customers give five stars and 12% one star. That volume places Douglas in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Douglas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Douglas's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Douglas in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Douglas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Douglas runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Serge LutensDouglas Cosmetics14 Oct 2026image
Die Essenz eines CrushsDouglas Cosmetics14 Oct 2026video
Fixiert dein Make-up bis zu 24 Stunden, In 5 transparenten ShadesDouglas Cosmetics13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Parfümerie Douglas GmbHverified
Text ad21 Oct 2026Parfümerie Douglas GmbHverified
Text ad21 Oct 2026Parfümerie Douglas GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Douglas.
The creators who tag @douglas_cosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @douglas_cosmetics on Instagram, led by Hadeelbeauty🦋💄 (20.1k followers, 10.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHadeelbeauty🦋💄@hadeel_beauty_art · 🇮🇶 IQ | Beauty cosmetics skincare Creator | 20.1k | 10.6% | 15 | Tagged @douglas_cosmetics |
06 · Competitors according to Gravity
Who Douglas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Douglas among Personal Care brands in Austria. The closest is fragrance.com, then perfumesclub.com, MAKEUP, The Beauty Store, casadelprofumo.it, notino.ie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fragrance.comfragrance.com | |||||||
| perfumesclub.comperfumesclub.com | |||||||
| MAKEUPmakeup.kz | |||||||
| The Beauty Storethebeautystore.com | |||||||
| casadelprofumo.itcasadelprofumo.it | |||||||
| notino.ienotino.ie |
07 · Company
The company behind Douglas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Douglas is a company based in Austria. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- douglas.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Douglas
What people ask Google about Douglas.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Douglas legit?
According to Gravity by Benchr, Douglas is a brand based in Austria: its Trustpilot profile is claimed by the brand, it employs 3 people on LinkedIn, it has 1,191,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Douglas?
Customers rate Douglas 4.5 out of 5 on Trustpilot over 708 reviews, 169 of them in the last twelve months: 78% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Douglas?
Douglas is an online perfumery that sells perfume and cosmetics, offering beauty trends and products from up to 1,500 top brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Douglas have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Douglas advertises on Facebook and Instagram and on Google, where its offers often run. Check douglas.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Douglas?
Gravity by Benchr records a company based in Austria, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Douglas growing?
Not at the moment. Gravity by Benchr estimates about 473,500 visits to douglas.at in September 2026, down 1% in a month and down 22% over three months. Douglas ranks #2 of 434 Personal Care brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Douglas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Douglas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Austria?
Among Personal Care brands in Austria in the Gravity by Benchr index, Douglas ranks #2 of 434 by estimated traffic. Its closest competitors on the same market are fragrance.com, perfumesclub.com, MAKEUP, The Beauty Store and casadelprofumo.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Douglas.