Brand page · Personal Care · Australia
Hismile: 479K visits a month, 397 active Meta ads, Gravity score 506.
Hismile — Hismile Australia is an at-home oral care brand that develops teeth whitening kits and other smile care products, focusing on safe, peroxide-free formulations backed by science. In September 2026 hismileteeth.com drew an estimated 479K visits, up 7% on the month before. It ranks #148 of 33,626 Personal Care brands in Australia and holds a 2.6 Trustpilot rating over 21,539 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hismile Australia is an at-home oral care brand that develops teeth whitening kits and other smile care products, focusing on safe, peroxide-free formulations backed by science.
01 · Traffic
How much traffic Hismile gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hismile drew an estimated 479K visits in September 2026, up 7% on the month before and down 8% over three months.
- Worldwide#27,208of 4.5M sites · Top 1%
- In United States#8,872of 1.2M sites · Top 1%
- Personal Care, worldwide#994of 215,119 brands · Top 1%
- Personal Care, United States#148of 33,626 brands · Top 1%
479K
estimated visits in September
1 mo ▲ +7.4%4 mo ▼ −8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hismile.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hismile holds 2.6 out of 5 on Trustpilot over 21,539 reviews, 725 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places Hismile in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hismile sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hismile sells on Shopify, 96% of its catalogue in stock. The best seller is Hismile Toothpaste, at A$13.00–A$15.00, followed by V34 Colour Corrector Serum and iD Stain Whitening Mouthwash.
#1Hismile ToothpasteHismileA$13.00–A$15.00In stock
#2V34 Colour Corrector SerumHismileA$24.99In stock
#3iD Stain Whitening MouthwashHismileA$24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hismile in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$25.80
- Currency
- AUD
04 · Ads
What Hismile is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hismile runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2025 (image, text).
That smell isn't just coming from your teeth.Hismile13 Oct 2026image
Nobody buys one bottle at a time.Hismile13 Oct 2026image
That smell isn't just coming from your teeth.Hismile13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Click Tech Limitedverified
Text ad20 Oct 2026勉县霆育艾庭百货店verified
Text ad20 Oct 2026长沙市天心区屿绮百货店（个体工商户）verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hismile.
The creators who tag @hismile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hismile competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hismile among Personal Care brands in Australia. The closest is MySweetSmile®, then DrDent, Direct Teeth Whitening, Smile Therapy, crest.com, smileactives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MySweetSmile®mysweetsmile.com | |||||||
| DrDentdrdent.co | |||||||
| Direct Teeth Whiteningdirectteethwhitening.io | |||||||
| Smile Therapysmile-therapy.co.uk | |||||||
| crest.comcrest.com | |||||||
| smileactivessmileactives.com |
07 · Company
The company behind Hismile.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hismile is a company based in GCMC, Australia, founded in 2014 according to LinkedIn, on a domain registered in November 2014. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · GCMC
- Founded
- 2014, per LinkedIn
- Domain registered
- 4 Nov 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hismileteeth.com · Shopify · AUD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hismile
What people ask Google about Hismile.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hismile a legit company?
According to Gravity by Benchr, Hismile is a brand based in GCMC, Australia: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 1,744,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hismile reviews
Customers rate Hismile 2.6 out of 5 on Trustpilot over 21,539 reviews, 725 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hismile sell?
Hismile Australia is an at-home oral care brand that develops teeth whitening kits and other smile care products, focusing on safe, peroxide-free formulations backed by science. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hismile expensive?
Hismile's best seller, Hismile Toothpaste, sells from A$13.00 to A$15.00 on hismileteeth.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check hismileteeth.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hismile have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hismile advertises on Facebook and Instagram and on Google, where its offers often run. Check hismileteeth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hismile?
Hismile sells on its own website, hismileteeth.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hismile?
Gravity by Benchr records a company based in GCMC, Australia, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hismile doing well?
Not at the moment. Gravity by Benchr estimates about 478,900 visits to hismileteeth.com in September 2026, up 7% in a month and down 8% over three months. Hismile ranks #148 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hismile use?
Gravity by Benchr identifies hismileteeth.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hismile's ad budget?
Gravity by Benchr does not publish a spend figure for Hismile on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Hismile ranks #148 of 33,626 by estimated traffic. Its closest competitors on the same market are MySweetSmile®, DrDent, Direct Teeth Whitening, Smile Therapy, crest.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hismile.