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- Diane von Furstenberg
Brand page · Clothing · United States
Diane von Furstenberg traffic, ads & competitors 172k visits a month, 67 active Meta ads, Gravity score 472.
Diane von Furstenberg — Diane von Furstenberg is a luxury fashion brand known for its signature prints, color, and timeless style, particularly famous for the iconic wrap dress created in 1974. In September 2026 dvf.com drew an estimated 172k visits, down 7% on the month before. It ranks #885 of 97,158 Clothing brands in the United States and holds a 2.1 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Diane von Furstenberg is a luxury fashion brand known for its signature prints, color, and timeless style, particularly famous for the iconic wrap dress created in 1974.
01 · Traffic
Diane von Furstenberg website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diane von Furstenberg drew an estimated 172k visits in September 2026, down 7% on the month before and down 6% over three months.
- Worldwide#59,293of 4.5m sites · Top 5%
- In United States#19,488of 1.2m sites · Top 5%
- Clothing, worldwide#5,455of 459,295 brands · Top 5%
- Clothing, United States#885of 97,158 brands · Top 1%
172k
estimated visits in September
1 mo ▼ −7.4%4 mo ▼ −5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Diane von Furstenberg reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diane von Furstenberg holds 2.1 out of 5 on Trustpilot over 27 reviews: 15% of customers give five stars and 85% one star. That volume places Diane von Furstenberg in the top 50% of the 270,321 Trustpilot pages in the Gravity index. On Google, Diane von Furstenberg scores 4.5 over 24 reviews.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Diane von Furstenberg best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Diane von Furstenberg sells on Shopify, 97% of its catalogue in stock. The best seller is Shipping Protection, at US$1.55–US$144.00, followed by Astrid Wrap Dress and Astrid Wrap Dress.
#1Shipping ProtectionDiane von FurstenbergUS$1.55–US$144.00In stock
#2Astrid Wrap DressDiane von FurstenbergUS$419.00In stock
#3Astrid Wrap DressDiane von FurstenbergUS$419.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Diane von Furstenberg in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 31% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$498.00
- Currency
- USD
04 · Ads
Diane von Furstenberg ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diane von Furstenberg runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Julian Silk Jersey Wrap DressDiane von Furstenberg8 Oct 2026image
Solid Wrap DressesDiane von Furstenberg8 Oct 2026video
Diane von FurstenbergDiane von Furstenberg8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Diane Von Furstenberg Studio L.P.verified
Text ad20 Oct 2026suilun chenverified
Text ad20 Oct 2026Diane Von Furstenberg Studio L.P.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Diane von Furstenberg influencers
The creators who tag @dvf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dvf on Instagram, led by M.T. (42.3k followers, 8.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MM.T.@madelynttheresa · 🇺🇸 US | Fashion style luxury Creator | 42.3k | 8.4% | 3 | Tagged @dvf |
06 · Competitors according to Gravity
Diane von Furstenberg competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diane von Furstenberg among Clothing brands in the United States. The closest is Forever New, then Adam Lippes, patriciasicardi.com, Yumi, Adrianna Papell, Ulla Johnson.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Forever Newforevernew.co.nz | |||||||
| Adam Lippesadamlippes.com | |||||||
| patriciasicardi.compatriciasicardi.com | |||||||
| Yumiyumi.co.uk | |||||||
| Adrianna Papelladriannapapell.com | |||||||
| Ulla Johnsonullajohnson.com |
07 · Company
Who is behind Diane von Furstenberg?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diane von Furstenberg is a company based in New York, United States, founded in 1972 according to LinkedIn, on a domain registered in October 1998. It employs about 487 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1972, per LinkedIn
- Domain registered
- 27 Oct 1998
- Employees
- 487 on LinkedIn · 201-500
- Own store
- dvf.com · Shopify · USD
- Catalogue
- 168 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diane von Furstenberg
What people ask Google about Diane von Furstenberg.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diane von Furstenberg legit?
According to Gravity by Benchr, Diane von Furstenberg is a brand based in New York, United States: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 487 people on LinkedIn, it has 1,804,234 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Diane von Furstenberg?
Customers rate Diane von Furstenberg 2.1 out of 5 on Trustpilot over 27 reviews: 15% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. On Google, Diane von Furstenberg scores 4.5 over 24 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Diane von Furstenberg sell?
Diane von Furstenberg is a luxury fashion brand known for its signature prints, color, and timeless style, particularly famous for the iconic wrap dress created in 1974. Gravity by Benchr classifies it under Clothing, with Dresses making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Diane von Furstenberg cost?
Diane von Furstenberg's best seller, Shipping Protection, sells from US$1.55 to US$144.00 on dvf.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check dvf.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Diane von Furstenberg have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Diane von Furstenberg advertises on Facebook and Instagram and on Google, where its offers often run. Check dvf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Diane von Furstenberg?
Diane von Furstenberg sells on its own website, dvf.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Diane von Furstenberg?
Gravity by Benchr records a company based in New York, United States, founded in 1972 according to LinkedIn, on a domain registered in 1998, with 487 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Diane von Furstenberg doing well?
Not at the moment. Gravity by Benchr estimates about 172,300 visits to dvf.com in September 2026, down 7% in a month and down 6% over three months. Diane von Furstenberg ranks #885 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Diane von Furstenberg use?
Gravity by Benchr identifies dvf.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Diane von Furstenberg's ad budget?
Gravity by Benchr does not publish a spend figure for Diane von Furstenberg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Diane von Furstenberg ranks #885 of 97,158 by estimated traffic. Its closest competitors on the same market are Forever New, Adam Lippes, patriciasicardi.com, Yumi and Adrianna Papell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diane von Furstenberg.