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- Edge of Ember
Brand page · Jewelry · United Kingdom
Edge of Ember traffic, ads & competitors 47.3k visits a month, 56 active Meta ads, Gravity score 564.
Edge of Ember — Edge of Ember is a sustainable fine jewellery brand that creates affordable, high-quality pieces using lab-grown diamonds and recycled metals. In September 2026 edgeofember.com drew an estimated 47.3k visits, down 13% on the month before. It ranks #224 of 6,772 Jewelry brands in the United Kingdom and holds a 4.2 Trustpilot rating over 217 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Edge of Ember is a sustainable fine jewellery brand that creates affordable, high-quality pieces using lab-grown diamonds and recycled metals.
01 · Traffic
Edge of Ember website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Edge of Ember drew an estimated 47.3k visits in September 2026, down 13% on the month before and down 4% over three months.
- Worldwide#178,299of 4.5m sites · Top 5%
- In United Kingdom#9,382of 192k sites · Top 5%
- Jewelry, worldwide#4,107of 132,285 brands · Top 5%
- Jewelry, United Kingdom#224of 6,772 brands · Top 5%
47.3k
estimated visits in September
1 mo ▼ −13.1%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Edge of Ember reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Edge of Ember holds 4.2 out of 5 on Trustpilot over 217 reviews, 30 of them in the last twelve months: 75% of customers give five stars and 14% one star. That volume places Edge of Ember in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Edge of Ember best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Edge of Ember sells on Shopify, 96% of its catalogue in stock. The best seller is Gift Bag, at £3.00, followed by Initial & Birthstone Necklace - Gold and Ball Chain Necklace - Gold.
#1Gift BagEdge of Ember£3.00In stock
#2Initial & Birthstone Necklace - GoldEdge of Ember£145.00In stock
#3Ball Chain Necklace - GoldEdge of Ember£55.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Edge of Ember in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 78% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$244.86
- Currency
- GBP
04 · Ads
Edge of Ember ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Edge of Ember runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Made for BestiesEdge of Ember7 Oct 2026image
Made for BestiesEdge of Ember7 Oct 2026image
Made for BestiesEdge of Ember7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Edge of Emberverified
Text ad20 Oct 2026Edge of Emberverified
Image ad20 Oct 2026Edge of Emberverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Edge of Ember influencers
The creators who tag @edgeofember on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @edgeofember on Instagram, led by T-Rich 👼✨💸 (198k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TT-Rich 👼✨💸@taliarichman · 🇦🇺 AU | Fashion style luxury Creator | 198k | 1.8% | 1 | Tagged @edgeofember |
06 · Competitors according to Gravity
Edge of Ember competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Edge of Ember among Jewelry brands in the United Kingdom. The closest is Lily Blanche, then Rachel Jackson, BY ALONA, LILY & ROO, Anayah Jewellery, Missoma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lily Blanchelilyblanche.com | |||||||
| Rachel Jacksonracheljacksonlondon.com | |||||||
| BY ALONAbyalona.com | |||||||
| LILY & ROOlilyandroo.com | |||||||
| Anayah Jewelleryanayahjewellery.com | |||||||
| Missomamissoma.com |
07 · Company
Who is behind Edge of Ember?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Edge of Ember is a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in January 2012. It employs about 7 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2014, per LinkedIn
- Domain registered
- 5 Jan 2012
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- edgeofember.com · Shopify · GBP
- Catalogue
- 164 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Edge of Ember
What people ask Google about Edge of Ember.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Edge of Ember a legit company?
According to Gravity by Benchr, Edge of Ember is a brand based in London, United Kingdom: its website has existed since January 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 160,581 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Edge of Ember reviews: is it worth it?
Customers rate Edge of Ember 4.2 out of 5 on Trustpilot over 217 reviews, 30 of them in the last twelve months: 75% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Edge of Ember?
Edge of Ember is a sustainable fine jewellery brand that creates affordable, high-quality pieces using lab-grown diamonds and recycled metals. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Edge of Ember cost?
Edge of Ember's best seller, Gift Bag, sells £3.00 on edgeofember.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check edgeofember.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Edge of Ember discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Edge of Ember advertises on Facebook and Instagram and on Google, where its offers often run. Check edgeofember.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Edge of Ember?
Edge of Ember sells on its own website, edgeofember.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Edge of Ember?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2012, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Edge of Ember growing?
Not at the moment. Gravity by Benchr estimates about 47,300 visits to edgeofember.com in September 2026, down 13% in a month and down 4% over three months. Edge of Ember ranks #224 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Edge of Ember use?
Gravity by Benchr identifies edgeofember.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Edge of Ember's ad budget?
Gravity by Benchr does not publish a spend figure for Edge of Ember on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Edge of Ember ranks #224 of 6,772 by estimated traffic. Its closest competitors on the same market are Lily Blanche, Rachel Jackson, BY ALONA, LILY & ROO and Anayah Jewellery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Edge of Ember.