Brand page · Toys · Germany
Edubini traffic, ads & competitors 103k visits a month, 88 active Meta ads, Gravity score 619.
Edubini — Edubini is a German toy brand that specializes in innovative educational toys designed to develop children's unique abilities and make learning fun. In September 2026 edubini.com drew an estimated 103k visits, down 12% on the month before. It ranks #11 of 982 Toys brands in Germany and holds a 4.3 Trustpilot rating over 2,577 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Toys brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Edubini is a German toy brand that specializes in innovative educational toys designed to develop children's unique abilities and make learning fun.
01 · Traffic
Edubini website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Edubini drew an estimated 103k visits in September 2026, down 12% on the month before and up 99% over three months.
- Worldwide#91,316of 4.5m sites · Top 5%
- In Germany#4,165of 184k sites · Top 5%
- Toys, worldwide#852of 50,509 brands · Top 5%
- Toys, Germany#11of 982 brands · Top 5%
103k
estimated visits in September
1 mo ▼ −12.0%4 mo ▲ +98.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Edubini reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Edubini holds 4.3 out of 5 on Trustpilot over 2,577 reviews, 1,692 of them in the last twelve months: 76% of customers give five stars and 11% one star. That volume places Edubini in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Edubini best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Edubini sells on Shopify, 98% of its catalogue in stock. The best seller is Edubini Abenteuer-Mikroskop für Kinder, at €39.90, followed by Edubini Gefunden!® Outdoor Suchspiel and Edubini Gefühlstagebuch für Kinder.
#1Edubini Abenteuer-Mikroskop für KinderEdubini€39.90In stock
#2Edubini Gefunden!® Outdoor SuchspielEdubini€19.90In stock
#3Edubini Gefühlstagebuch für KinderEdubini€29.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Edubini in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 80% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$39.09
- Currency
- EUR
04 · Ads
Edubini ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Edubini runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Herbst Sale: Bis zu 50% sparenEdubini3 Oct 2026image
Herbst Sale: Bis zu 50% sparenEdubini3 Oct 2026image
Herbst Sale: Bis zu 50% sparenEdubini3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Edubini GmbHverified
Text ad20 Oct 2026Edubini GmbHverified
Text ad20 Oct 2026Edubini GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Edubini influencers
The creators who tag @edubiniplay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @edubiniplay on Instagram, led by Sonja (11.6k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSonja@shopping_mom87_testet · 🇩🇪 DE | Beauty cosmetics skincare Creator | 11.6k | 2.7% | 1 | Tagged @edubiniplay |
06 · Competitors according to Gravity
Edubini competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Edubini among Toys brands in Germany. The closest is GRIMM'S, then EDURINO, BRIXIES, TukToro by a2zebra, holzding.com, Laserox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GRIMM'Sgrimms.eu | |||||||
| EDURINOedurino.com | |||||||
| BRIXIESbrixies.de | |||||||
| TukToro by a2zebratuktoro.com | |||||||
| holzding.comholzding.com | |||||||
| Laseroxlaserox.net |
07 · Company
Who is behind Edubini?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Edubini is a company based in Hamburg, Germany, founded in 2024 according to LinkedIn, on a domain registered in February 2024. It employs about 10 people.
- Entity country
- 🇩🇪 Germany · Hamburg
- Founded
- 2024, per LinkedIn
- Domain registered
- 21 Feb 2024
- Employees
- 10 on LinkedIn
- Own store
- edubini.com · Shopify · EUR
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Edubini
What people ask Google about Edubini.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Edubini a legit company?
According to Gravity by Benchr, Edubini is a brand based in Hamburg, Germany: its website has existed since February 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 36,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Edubini reviews: is it worth it?
Customers rate Edubini 4.3 out of 5 on Trustpilot over 2,577 reviews, 1,692 of them in the last twelve months: 76% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Edubini?
Edubini is a German toy brand that specializes in innovative educational toys designed to develop children's unique abilities and make learning fun. Gravity by Benchr classifies it under Toys, with Educational Toys making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Edubini expensive?
Edubini's best seller, Edubini Abenteuer-Mikroskop für Kinder, sells €39.90 on edubini.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check edubini.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Edubini discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Edubini advertises on Facebook and Instagram and on Google, where its offers often run. Check edubini.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Edubini?
Edubini sells on its own website, edubini.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Edubini?
Gravity by Benchr records a company based in Hamburg, Germany, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Edubini growing?
Yes. Gravity by Benchr estimates about 103,200 visits to edubini.com in September 2026, down 12% in a month and up 99% over three months. Edubini ranks #11 of 982 Toys brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Edubini use?
Gravity by Benchr identifies edubini.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Edubini spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Edubini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Germany?
Among Toys brands in Germany in the Gravity by Benchr index, Edubini ranks #11 of 982 by estimated traffic. Its closest competitors on the same market are GRIMM'S, EDURINO, BRIXIES, TukToro by a2zebra and holzding.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Edubini.