Brand page · Kitchen & Dining · Italy
Elica traffic, ads & competitors 238k visits a month, 89 active Meta ads.
Elica — The Italian brand for design and crafting of extraordinary cooking appliances. In September 2026 elica.com drew an estimated 238k visits, down 7% on the month before. It ranks #6 of 1,299 Kitchen & Dining brands in Italy and holds a 3.7 Trustpilot rating over 7,071 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The Italian brand for design and crafting of extraordinary cooking appliances.
01 · Traffic
Elica website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Elica drew an estimated 238k visits in September 2026, down 7% on the month before and down 22% over three months.
- Worldwide#45,334of 4.5m sites · Top 5%
- In Italy#1,153of 138k sites · Top 1%
- Kitchen & Dining, worldwide#929of 145,612 brands · Top 1%
- Kitchen & Dining, Italy#6of 1,299 brands · Top 1%
238k
estimated visits in September
1 mo ▼ −7.1%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Elica reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Elica holds 3.7 out of 5 on Trustpilot over 7,071 reviews, 1,739 of them in the last twelve months: 50% of customers give five stars and 30% one star. That volume places Elica in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Elica scores 3.7 over 1,236 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Elica best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Elica's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Elica in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Elica ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Elica runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2024 (image, text, video).
Lhov: diseño y rendimientoElica2 Oct 2026image
Stile e funzionalitàElica1 Oct 2026image
Commandes tactilesElica30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Elica S.p.A.verified
Image ad21 Oct 2026SMILE MARKETINGverified
Text ad21 Oct 2026SMILE MARKETINGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Elica influencers
The creators who tag @elica_cooking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elica_cooking on Instagram, led by Le Guide de L’Espresso (16k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLe Guide de L’Espresso@guideespresso · 🇮🇹 IT | Food cooking nutrition Creator | 16k | 1.3% | 4 | Tagged @elica_cooking |
06 · Competitors according to Gravity
Elica competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Elica among Kitchen & Dining brands in Italy. The closest is Teka, then smeguk.com, Cookology, electrolux.it, fotile.com, Faber India.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tekateka.com | |||||||
| smeguk.comsmeguk.com | |||||||
| Cookologycookology.com | |||||||
| electrolux.itelectrolux.it | |||||||
| fotile.comfotile.com | |||||||
| Faber Indiafaberindia.com |
07 · Company
Who is behind Elica?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Elica is a company based in Italy, founded in 1970 according to LinkedIn, on a domain registered in February 1997. It employs about 1,223 people and is listed at ipo stage.
- Entity country
- 🇮🇹 Italy
- Founded
- 1970, per LinkedIn
- Domain registered
- 24 Feb 1997
- Status
- ipo
- Employees
- 1,223 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Own store
- elica.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Elica
What people ask Google about Elica.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Elica legit?
According to Gravity by Benchr, Elica is a brand based in Italy: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it employs 1,223 people on LinkedIn, it has 63,894 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Elica reviews: is it worth it?
Customers rate Elica 3.7 out of 5 on Trustpilot over 7,071 reviews, 1,739 of them in the last twelve months: 50% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Elica scores 3.7 over 1,236 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Elica known for?
The Italian brand for design and crafting of extraordinary cooking appliances. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Elica promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Elica advertises on Facebook and Instagram and on Google, where its offers often run. Check elica.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Elica?
Gravity by Benchr records a company based in Italy, founded in 1970 according to LinkedIn, on a domain registered in 1997, with 1,223 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Elica doing well?
Not at the moment. Gravity by Benchr estimates about 238,200 visits to elica.com in September 2026, down 7% in a month and down 22% over three months. Elica ranks #6 of 1,299 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Elica spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Elica on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Italy?
Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Elica ranks #6 of 1,299 by estimated traffic. Its closest competitors on the same market are Teka, smeguk.com, Cookology, electrolux.it and fotile.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elica.