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- Emma Sleep®
Brand page · Beds & Accessories
Emma Sleep® traffic, ads & competitors 200k visits a month, 58 active Meta ads.
Emma Sleep® — Emma Sleep is a sleep company that offers award-winning mattresses, beds, boxsprings and accessories for better sleep. In September 2026 emma-sleep.nl drew an estimated 200k visits, down 5% on the month before. It ranks #3 of 96 Beds & Accessories brands and holds a 3.3 Trustpilot rating over 18,891 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Emma Sleep is a sleep company that offers award-winning mattresses, beds, boxsprings and accessories for better sleep.
01 · Traffic
Emma Sleep® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emma Sleep® drew an estimated 200k visits in September 2026, down 5% on the month before.
- Worldwide#52,544of 4.5m sites · Top 5%
- In Netherlands#692of 78.6k sites · Top 1%
- Beds & Accessories, worldwide#178of 14,534 brands · Top 5%
- Beds & Accessories, Netherlands#3of 96 brands · Top 5%
200k
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Emma Sleep® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emma Sleep® holds 3.3 out of 5 on Trustpilot over 18,891 reviews, 1,302 of them in the last twelve months: 49% of customers give five stars and 27% one star. That volume places Emma Sleep® in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Emma Sleep® scores 4.8 over 15 reviews.
Bed Shop Bedding Store Linens Store Bedroom Furniture Store Furniture Store Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Emma Sleep® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Emma Sleep®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Emma Sleep® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Emma Sleep® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emma Sleep® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Emma Sleep14 Oct 2026video
Tot 60% korting op de SUPER+ DEAL!Emma Sleep13 Oct 2026image
Complete Emma Original Metalen+ Deal met korting én gratis bed!Emma Sleep12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Emma Matratzen GmbHverified
Text ad19 Oct 2026Emma Matratzen GmbHverified
Text ad19 Oct 2026Emma Matratzen GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Emma Sleep® influencers
The creators who tag @emmasleepnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emmasleepnl on Instagram, led by Esmée van Kampen 🌙 (175k followers, 6.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEsmée van Kampen 🌙@esmeevankampen · 🇳🇱 NL | Parenting family Creator | 175k | 6.0% | 1 | Tagged @emmasleepnl |
06 · Competitors according to Gravity
Emma Sleep® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emma Sleep® among Beds & Accessories brands. The closest is emma-matratze.de, then Emma, Emma, emma.fr, swisssense.nl, leroidumatelas.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma-matratze.deemma-matratze.de | |||||||
| Emmaemma-colchon.es | |||||||
| Emmaemma-materasso.it | |||||||
| emma.fremma.fr | |||||||
| swisssense.nlswisssense.nl | |||||||
| leroidumatelas.frleroidumatelas.fr |
07 · Company
Who is behind Emma Sleep®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emma Sleep® is an e-commerce brand, on a domain registered in February 2020.
- Domain registered
- 11 Feb 2020
- Own store
- emma-sleep.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emma Sleep®
What people ask Google about Emma Sleep®.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emma Sleep® legit or a scam?
According to Gravity by Benchr, Emma Sleep® is a brand: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it has 24,408 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Emma Sleep® reviews: is it worth it?
Customers rate Emma Sleep® 3.3 out of 5 on Trustpilot over 18,891 reviews, 1,302 of them in the last twelve months: 49% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Emma Sleep® scores 4.8 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Emma Sleep® known for?
Emma Sleep is a sleep company that offers award-winning mattresses, beds, boxsprings and accessories for better sleep. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does Emma Sleep® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Emma Sleep® advertises on Facebook and Instagram and on Google, where its offers often run. Check emma-sleep.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Emma Sleep®?
Gravity by Benchr records a company, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Emma Sleep® doing well?
Not at the moment. Gravity by Benchr estimates about 199,700 visits to emma-sleep.nl in September 2026, down 5% in a month and down 0% over three months. Emma Sleep® ranks #3 of 96 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Emma Sleep®'s ad budget?
Gravity by Benchr does not publish a spend figure for Emma Sleep® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands?
Among Beds & Accessories brands in the Gravity by Benchr index, Emma Sleep® ranks #3 of 96 by estimated traffic. Its closest competitors on the same market are emma-matratze.de, Emma, Emma, emma.fr and swisssense.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma Sleep®.