Brand page · Jewelry · United Kingdom
Ernest Jones: 809k visits a month, 40 active Meta ads.
Ernest Jones — Ernest Jones is a British jeweller specializing in diamonds, watches, and jewellery, established since 1949. In September 2026 ernestjones.co.uk drew an estimated 809k visits, down 8% on the month before. It ranks #5 of 6,772 Jewelry brands in United Kingdom and holds a 3.6 Trustpilot rating over 9,551 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ernest Jones is a British jeweller specializing in diamonds, watches, and jewellery, established since 1949.
01 · Traffic
How much traffic Ernest Jones gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ernest Jones drew an estimated 809k visits in September 2026, down 8% on the month before and down 16% over three months.
- Worldwide#17,106of 4.5m sites · Top 1%
- In United Kingdom#691of 192k sites · Top 1%
- Jewelry, worldwide#215of 132,285 brands · Top 1%
- Jewelry, United Kingdom#5of 6,772 brands · Top 1%
809k
estimated visits in September
1 mo ▼ −8.4%4 mo ▼ −16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ernest Jones.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ernest Jones holds 3.6 out of 5 on Trustpilot over 9,551 reviews, 645 of them in the last twelve months: 67% of customers give five stars and 21% one star. That volume places Ernest Jones in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Jewelry Repair Service Watch Repair Service Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ernest Jones sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ernest Jones's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ernest Jones in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ernest Jones is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ernest Jones runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2022 (image, text, video).
Frederique Constant Classics Art Deco Carree Two Tone Milanese Mesh Bracelet WatchErnest Jones12 Oct 2026image
9ct White Gold 18" Sapphire 0.10ct Diamond Halo PendantErnest Jones6 Oct 2026image
Exclusive 30% Off Garmin Fēnix® 8Ernest Jones6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SIGNET TRADING LIMITEDverified
Text ad21 Oct 2026SIGNET TRADING LIMITEDverified
Text ad21 Oct 2026SIGNET TRADING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ernest Jones.
The creators who tag @ernestjonesjewellers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ernest Jones competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ernest Jones among Jewelry brands in United Kingdom. The closest is Riddle's Jewelry, then goldsmiths.co.uk, Ann-Louise, kay.com, fhinds.co.uk, Fields.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Riddle's Jewelryriddlesjewelry.com | |||||||
| goldsmiths.co.ukgoldsmiths.co.uk | |||||||
| Ann-Louiseannlouise.ca | |||||||
| kay.comkay.com | |||||||
| fhinds.co.ukfhinds.co.uk | |||||||
| Fieldsfields.ie |
07 · Company
The company behind Ernest Jones.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ernest Jones is a company based in United Kingdom, founded in 1949 according to LinkedIn, on a domain registered in August 1998. It employs about 355 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1949, per LinkedIn
- Domain registered
- 11 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 355 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ernestjones.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ernest Jones
What people ask Google about Ernest Jones.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ernest Jones legit or a scam?
According to Gravity by Benchr, Ernest Jones is a brand based in United Kingdom: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it employs 355 people on LinkedIn, it has 32,703 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ernest Jones reviews: is it worth it?
Customers rate Ernest Jones 3.6 out of 5 on Trustpilot over 9,551 reviews, 645 of them in the last twelve months: 67% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ernest Jones known for?
Ernest Jones is a British jeweller specializing in diamonds, watches, and jewellery, established since 1949. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Ernest Jones have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ernest Jones advertises on Facebook and Instagram and on Google, where its offers often run. Check ernestjones.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ernest Jones?
Gravity by Benchr records a company based in United Kingdom, founded in 1949 according to LinkedIn, on a domain registered in 1998, with 355 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ernest Jones doing well?
Not at the moment. Gravity by Benchr estimates about 808,700 visits to ernestjones.co.uk in September 2026, down 8% in a month and down 16% over three months. Ernest Jones ranks #5 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Ernest Jones' ad budget?
Gravity by Benchr does not publish a spend figure for Ernest Jones on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Ernest Jones ranks #5 of 6,772 by estimated traffic. Its closest competitors on the same market are Riddle's Jewelry, goldsmiths.co.uk, Ann-Louise, kay.com and fhinds.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ernest Jones.