Brand page · Personal Care
INITIO Parfums Privés: 220K visits a month, 84 active Meta ads.
INITIO Parfums Privés — INITIO Parfums Privés is a French brand that creates fragrances with the power and science of scent, designed to empower individuals and influence mood and behavior rather than focusing on traditional ingredients. In September 2026 initioparfums.com drew an estimated 220K visits, up 48% on the month before. It ranks #372 of 33,626 Personal Care brands and holds a 4.1 Trustpilot rating over 64 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
INITIO Parfums Privés is a French brand that creates fragrances with the power and science of scent, designed to empower individuals and influence mood and behavior rather than focusing on traditional ingredients.
01 · Traffic
How much traffic INITIO Parfums Privés gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
INITIO Parfums Privés drew an estimated 220K visits in September 2026, up 48% on the month before and up 18% over three months.
- Worldwide#48,237of 4.5M sites · Top 5%
- In United States#15,784of 1.2M sites · Top 5%
- Personal Care, worldwide#2,177of 215,119 brands · Top 5%
- Personal Care, United States#372of 33,626 brands · Top 5%
220K
estimated visits in September
1 mo ▲ +48.4%4 mo ▲ +18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about INITIO Parfums Privés.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
INITIO Parfums Privés holds 4.1 out of 5 on Trustpilot over 64 reviews, 34 of them in the last twelve months: 63% of customers give five stars and 28% one star. That volume places INITIO Parfums Privés in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What INITIO Parfums Privés sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
INITIO Parfums Privés sells on Shopify, 89% of its catalogue in stock. The best seller is CARNAL INITIATION, at €50.00, followed by INITIATION COFFRET SET and SIDE EFFECT.
#1CARNAL INITIATIONINITIO Parfums Privés€50.00In stock
#2INITIATION COFFRET SETINITIO Parfums Privés€60.00In stock
#3SIDE EFFECTINITIO Parfums Privés€220.00–€280.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places INITIO Parfums Privés in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$258.73
- Currency
- EUR
04 · Ads
What INITIO Parfums Privés is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
INITIO Parfums Privés runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2025 (image, text, video).
SIDE EFFECT, The IconINITIO Parfums Privés5 Oct 2026image
AN INTRODUCTION TO INITIO ICONSINITIO Parfums Privés5 Oct 2026image
DESIGNED TO OBSESSINITIO Parfums Privés5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Euro Parfums FZE DWC-Branchverified
Text ad20 Oct 2026Euro Parfums FZE DWC-Branchverified
Text ad20 Oct 2026Euro Parfums FZE DWC-Branchverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about INITIO Parfums Privés.
The creators who tag @initioparfumsprives on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @initioparfumsprives on Instagram, led by ATMAN | Anna Maniukova (369K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AATMAN | Anna Maniukova@ann_atman · 🇺🇸 US | Fashion style luxury Creator | 369K | 0.2% | 3 | Tagged @initioparfumsprives |
06 · Competitors according to Gravity
Who INITIO Parfums Privés competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for INITIO Parfums Privés among Personal Care brands. The closest is Essential Parfums, then jacques-fath-parfums.com, ateliercologne.com, EX NIHILO, nishane.com, AMOUAGE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Essential Parfumsessentialparfums.com | |||||||
| jacques-fath-parfums.comjacques-fath-parfums.com | |||||||
| ateliercologne.comateliercologne.com | |||||||
| EX NIHILOex-nihilo-paris.com | |||||||
| nishane.comnishane.com | |||||||
| AMOUAGEamouage.com |
07 · Company
The company behind INITIO Parfums Privés.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
INITIO Parfums Privés is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in October 2013. It employs about 169 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 6 Oct 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 169 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- initioparfums.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about INITIO Parfums Privés
What people ask Google about INITIO Parfums Privés.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is INITIO Parfums Privés legit or a scam?
According to Gravity by Benchr, INITIO Parfums Privés is a brand: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 169 people on LinkedIn, it has 208,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about INITIO Parfums Privés?
Customers rate INITIO Parfums Privés 4.1 out of 5 on Trustpilot over 64 reviews, 34 of them in the last twelve months: 63% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is INITIO Parfums Privés?
INITIO Parfums Privés is a French brand that creates fragrances with the power and science of scent, designed to empower individuals and influence mood and behavior rather than focusing on traditional ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
INITIO Parfums Privés prices: how much is it?
INITIO Parfums Privés' best seller, CARNAL INITIATION, sells €50.00 on initioparfums.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check initioparfums.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does INITIO Parfums Privés have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: INITIO Parfums Privés advertises on Facebook and Instagram and on Google, where its offers often run. Check initioparfums.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy INITIO Parfums Privés?
INITIO Parfums Privés sells on its own website, initioparfums.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind INITIO Parfums Privés?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2013, with 169 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is INITIO Parfums Privés doing well?
Yes. Gravity by Benchr estimates about 220,500 visits to initioparfums.com in September 2026, up 48% in a month and up 18% over three months. INITIO Parfums Privés ranks #372 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does INITIO Parfums Privés use?
Gravity by Benchr identifies initioparfums.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records.
What is INITIO Parfums Privés' ad budget?
Gravity by Benchr does not publish a spend figure for INITIO Parfums Privés on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, INITIO Parfums Privés ranks #372 of 33,626 by estimated traffic. Its closest competitors on the same market are Essential Parfums, jacques-fath-parfums.com, ateliercologne.com, EX NIHILO, nishane.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INITIO Parfums Privés.