Brand page · Personal Care · France
EX NIHILO: 239K visits a month, 111 active Meta ads, Gravity score 671.
EX NIHILO — EX NIHILO PARIS is a French fragrance house that creates innovative and personalized perfumes, offering a collection of fragrances designed as personal expressions of style and identity. In September 2026 ex-nihilo-paris.com drew an estimated 239K visits, up 2% on the month before. It ranks #346 of 33,626 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EX NIHILO PARIS is a French fragrance house that creates innovative and personalized perfumes, offering a collection of fragrances designed as personal expressions of style and identity.
01 · Traffic
How much traffic EX NIHILO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EX NIHILO drew an estimated 239K visits in September 2026, up 2% on the month before and up 25% over three months.
- Worldwide#45,214of 4.5M sites · Top 5%
- In United States#14,754of 1.2M sites · Top 5%
- Personal Care, worldwide#2,006of 215,119 brands · Top 1%
- Personal Care, United States#346of 33,626 brands · Top 5%
239K
estimated visits in September
1 mo ▲ +2.3%4 mo ▲ +24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about EX NIHILO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EX NIHILO holds 2.6 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Software Company Web Hosting Company Software Vendor Perfume Store Flavours, Fragrances and Aroma Supplier Computer Software Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What EX NIHILO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EX NIHILO sells on Shopify, 82% of its catalogue in stock. The best seller is BLUE TALISMAN, at €130.00–€280.00, followed by Discovery Set - to compose and Discovery Set Iconic - Eau de parfum.
#3BLUE TALISMANEX NIHILO€130.00–€280.00In stock
Discovery Set - to composeEX NIHILO€32.00In stock
Discovery Set Iconic - Eau de parfumEX NIHILO€32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EX NIHILO in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 24% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$145.61
- Currency
- EUR
04 · Ads
What EX NIHILO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EX NIHILO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
Discovery SetEX NIHILO Paris7 Oct 2026image
New body collectionEX NIHILO Paris3 Oct 2026image
LUST IN PARADISE ExtraitEX NIHILO Paris3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ENIESverified
Text ad20 Oct 2026ENIESverified
Text ad20 Oct 2026ENIESverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about EX NIHILO.
The creators who tag @exnihiloparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @exnihiloparis on Instagram, led by Richard Krisak (258K followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRichard Krisak@richardkrisak · 🇺🇸 US | Travel tourism exploration Creator | 258K | 9.6% | 7 | Tagged @exnihiloparis |
06 · Competitors according to Gravity
Who EX NIHILO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EX NIHILO among Personal Care brands in France. The closest is INITIO Parfums Privés, then Essential Parfums, nishane.com, Xerjoff, AMOUAGE, Niche Gallery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| INITIO Parfums Privésinitioparfums.com | |||||||
| Essential Parfumsessentialparfums.com | |||||||
| nishane.comnishane.com | |||||||
| Xerjoffxerjoff.com | |||||||
| AMOUAGEamouage.com | |||||||
| Niche Gallerynichegallerie.com |
07 · Company
The company behind EX NIHILO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EX NIHILO is a company based in France, founded in 2013 according to LinkedIn, on a domain registered in March 2013. It employs about 106 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2013, per LinkedIn
- Domain registered
- 25 Mar 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ex-nihilo-paris.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EX NIHILO
What people ask Google about EX NIHILO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EX NIHILO a legit company?
According to Gravity by Benchr, EX NIHILO is a brand based in France: its website has existed since March 2013, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 138,785 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is EX NIHILO?
EX NIHILO PARIS is a French fragrance house that creates innovative and personalized perfumes, offering a collection of fragrances designed as personal expressions of style and identity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
EX NIHILO prices: how much is it?
EX NIHILO's best seller, BLUE TALISMAN, sells from €130.00 to €280.00 on ex-nihilo-paris.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check ex-nihilo-paris.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does EX NIHILO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EX NIHILO advertises on Facebook and Instagram and on Google, where its offers often run. Check ex-nihilo-paris.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy EX NIHILO?
EX NIHILO sells on its own website, ex-nihilo-paris.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind EX NIHILO?
Gravity by Benchr records a company based in France, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 106 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EX NIHILO growing?
Yes. Gravity by Benchr estimates about 239,000 visits to ex-nihilo-paris.com in September 2026, up 2% in a month and up 25% over three months. EX NIHILO ranks #346 of 33,626 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EX NIHILO use?
Gravity by Benchr identifies ex-nihilo-paris.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does EX NIHILO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EX NIHILO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, EX NIHILO ranks #346 of 33,626 by estimated traffic. Its closest competitors on the same market are INITIO Parfums Privés, Essential Parfums, nishane.com, Xerjoff, AMOUAGE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EX NIHILO. Version française.