Brand page · Personal Care
FabFitFun traffic, ads & competitors 1.3m visits a month, 28 active Meta ads.
FabFitFun — FabFitFun is a lifestyle membership and shopping experience that delivers curated collections of full-size products across beauty, fashion, fitness, wellness, home, and tech through its flagship FabFitFun Box. In September 2026 fabfitfun.com drew an estimated 1.3m visits, down 32% on the month before. It ranks #47 of 33,626 Personal Care brands and holds a 2.8 Trustpilot rating over 3,828 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
FabFitFun is a lifestyle membership and shopping experience that delivers curated collections of full-size products across beauty, fashion, fitness, wellness, home, and tech through its flagship FabFitFun Box.
01 · Traffic
FabFitFun website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FabFitFun drew an estimated 1.3m visits in September 2026, down 32% on the month before and up 18% over three months.
- Worldwide#11,705of 4.5m sites · Top 1%
- In United States#3,886of 1.2m sites · Top 1%
- Personal Care, worldwide#388of 215,119 brands · Top 1%
- Personal Care, United States#47of 33,626 brands · Top 1%
1.3m
estimated visits in September
1 mo ▼ −32.0%4 mo ▲ +18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FabFitFun reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FabFitFun holds 2.8 out of 5 on Trustpilot over 3,828 reviews, 153 of them in the last twelve months: 64% of customers give five stars and 19% one star. That volume places FabFitFun in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FabFitFun best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FabFitFun's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FabFitFun in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
FabFitFun ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FabFitFun runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
Your Return Gift AwaitsFabFitFun19 Sept 2026video
Free $250 Bonus BoxFabFitFun19 Sept 2026video
Reactivate, Get a Bonus BoxFabFitFun17 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Fabfitfun, Inc.verified
Text ad19 Oct 2026Fabfitfun, Inc.verified
Text ad19 Oct 2026Fabfitfun, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FabFitFun influencers
The creators who tag @fabfitfun on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fabfitfun on Instagram, led by L E X | content creator (15.3k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LL E X | content creator@alexisstellmacher · 🇺🇸 US | Fashion style luxury Creator | 15.3k | 0.4% | 2 | Tagged @fabfitfun |
06 · Competitors according to Gravity
FabFitFun competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FabFitFun among Personal Care brands. The closest is blissim.fr, then Glossybox, prescriptionlab.com, OK! Beauty Box, Hi Beauty, glowria.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| blissim.frblissim.fr | |||||||
| Glossyboxglossybox.co.uk | |||||||
| prescriptionlab.comprescriptionlab.com | |||||||
| OK! Beauty Boxokbeautybox.co.uk | |||||||
| Hi Beautyhibeauty.com.co | |||||||
| glowria.comglowria.com |
07 · Company
Who is behind FabFitFun?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FabFitFun is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in January 2010. It employs about 491 people.
- Founded
- 2010, per LinkedIn
- Domain registered
- 15 Jan 2010
- Employees
- 491 on LinkedIn
- Own store
- fabfitfun.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FabFitFun
What people ask Google about FabFitFun.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FabFitFun legit?
According to Gravity by Benchr, FabFitFun is a brand: its website has existed since January 2010, its Trustpilot profile is claimed by the brand, it employs 491 people on LinkedIn, it has 882,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FabFitFun reviews
Customers rate FabFitFun 2.8 out of 5 on Trustpilot over 3,828 reviews, 153 of them in the last twelve months: 64% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FabFitFun?
FabFitFun is a lifestyle membership and shopping experience that delivers curated collections of full-size products across beauty, fashion, fitness, wellness, home, and tech through its flagship FabFitFun Box. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a FabFitFun discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FabFitFun advertises on Facebook and Instagram and on Google, where its offers often run. Check fabfitfun.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FabFitFun?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 491 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FabFitFun doing well?
Yes. Gravity by Benchr estimates about 1,307,700 visits to fabfitfun.com in September 2026, down 32% in a month and up 18% over three months. FabFitFun ranks #47 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is FabFitFun's ad budget?
Gravity by Benchr does not publish a spend figure for FabFitFun on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, FabFitFun ranks #47 of 33,626 by estimated traffic. Its closest competitors on the same market are blissim.fr, Glossybox, prescriptionlab.com, OK! Beauty Box and Hi Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FabFitFun.