Brand page · Kitchen & Dining
Fiskars traffic, ads & competitors 177k visits a month, 198 active Meta ads.
Fiskars — Finnish consumer goods company providing happiness in and around the home. In September 2026 fiskars.com drew an estimated 177k visits, down 11% on the month before. It ranks #174 of 25,135 Kitchen & Dining brands and holds a 1.9 Trustpilot rating over 313 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Finnish consumer goods company providing happiness in and around the home
01 · Traffic
Fiskars website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fiskars drew an estimated 177k visits in September 2026, down 11% on the month before and down 36% over three months.
- Worldwide#58,102of 4.5m sites · Top 5%
- In United States#19,115of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#1,245of 145,612 brands · Top 1%
- Kitchen & Dining, United States#174of 25,135 brands · Top 1%
177k
estimated visits in September
1 mo ▼ −11.0%4 mo ▼ −36.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fiskars reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fiskars holds 1.9 out of 5 on Trustpilot over 313 reviews, 66 of them in the last twelve months: 29% of customers give five stars and 61% one star. That volume places Fiskars in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Tool Store Construction Machine Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fiskars best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fiskars's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fiskars in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Fiskars ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fiskars runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text).
Mühelose Power. Perfekte Schnitte.Fiskars12 Oct 2026video
Puissance sans effort, coupes parfaitesFiskars12 Oct 2026video
FiskarsFiskars12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad18 Oct 2026Fiskars Germany GmbHverified
Text ad28 Sept 2026EWORITSE MOGHA IVWURIEverified
Text ad11 Sept 2026EMMANUEL ANGUIANOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fiskars influencers
The creators who tag @fiskars on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fiskars on Instagram, led by UGC Creator 𖡻 Cherishing Life’s Sprinkles® (81.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUGC Creator 𖡻 Cherishing Life’s Sprinkles®@cherishing.lifes.sprinkles · 🇺🇸 US | Parenting family Creator | 81.5k | 0.1% | 3 | Tagged @fiskars |
06 · Competitors according to Gravity
Fiskars competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fiskars among Kitchen & Dining brands. The closest is Gardena, then FELCO, jardins-loisirs.com, Pruner Warehouse, Niwaki, Husqvarna Forest and Garden.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gardenagardena.com | |||||||
| FELCOfelco.com | |||||||
| jardins-loisirs.comjardins-loisirs.com | |||||||
| Pruner Warehousetheprunerwarehouse.com | |||||||
| Niwakiniwaki.com | |||||||
| Husqvarna Forest and Gardenhusqvarna.com |
07 · Company
Who is behind Fiskars?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fiskars is an e-commerce brand, founded in 1649 according to LinkedIn, on a domain registered in April 1995. It employs about 187 people.
- Founded
- 1649, per LinkedIn
- Domain registered
- 19 Apr 1995
- Employees
- 187 on LinkedIn
- Own store
- fiskars.com · Shopify
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fiskars
What people ask Google about Fiskars.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fiskars legit?
According to Gravity by Benchr, Fiskars is a brand: its website has existed since April 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 187 people on LinkedIn, it has 142,610 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Fiskars?
Customers rate Fiskars 1.9 out of 5 on Trustpilot over 313 reviews, 66 of them in the last twelve months: 29% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fiskars sell?
Finnish consumer goods company providing happiness in and around the home Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Fiskars have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fiskars advertises on Facebook and Instagram and on Google, where its offers often run. Check fiskars.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fiskars?
Fiskars sells on its own website, fiskars.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Fiskars?
Gravity by Benchr records a company, founded in 1649 according to LinkedIn, on a domain registered in 1995, with 187 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fiskars growing?
Not at the moment. Gravity by Benchr estimates about 176,500 visits to fiskars.com in September 2026, down 11% in a month and down 36% over three months. Fiskars ranks #174 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fiskars use?
Gravity by Benchr identifies fiskars.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is Fiskars' ad budget?
Gravity by Benchr does not publish a spend figure for Fiskars on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Fiskars ranks #174 of 25,135 by estimated traffic. Its closest competitors on the same market are Gardena, FELCO, jardins-loisirs.com, Pruner Warehouse and Niwaki. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fiskars.