Brand page · Personal Care
firmoo.cl: 250k visits a month, 174 active Meta ads.
firmoo.cl — Firmoo.cl is an online optical store in Chile that sells eyeglasses, sunglasses, reading glasses, and optical lenses including progressive, bifocal, blue light filtering, polarized, and photochromic options. In September 2026 firmoo.cl drew an estimated 250k visits, down 17% on the month before. It ranks #15 of 375 Personal Care brands and holds a 4.8 Trustpilot rating over 585 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Firmoo.cl is an online optical store in Chile that sells eyeglasses, sunglasses, reading glasses, and optical lenses including progressive, bifocal, blue light filtering, polarized, and photochromic options.
01 · Traffic
How much traffic firmoo.cl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
firmoo.cl drew an estimated 250k visits in September 2026, down 17% on the month before and up 39% over three months.
- Worldwide#43,392of 4.5m sites · Top 1%
- In Chile#241of 33.7k sites · Top 1%
- Personal Care, worldwide#1,912of 215,119 brands · Top 1%
- Personal Care, Chile#15of 375 brands · Top 5%
250k
estimated visits in September
1 mo ▼ −16.9%4 mo ▲ +39.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about firmoo.cl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
firmoo.cl holds 4.8 out of 5 on Trustpilot over 585 reviews, 300 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places firmoo.cl in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Glasses Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What firmoo.cl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read firmoo.cl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places firmoo.cl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What firmoo.cl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
firmoo.cl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Elige 𝐅𝐢𝐫𝐦𝐨𝐨 con confianza!👓Firmoo_Chile6 Oct 2026video
Ponte tus nuevas anteojos hoyFirmoo_Chile6 Oct 2026image
Firmoo_ChileFirmoo_Chile3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Image ad21 Oct 2026江苏兴洋光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about firmoo.cl.
The creators who tag @firmoo_chile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firmoo_chile on Instagram, led by 𝘔𝘶𝘳 𝘕𝘪𝘤𝘰𝘭𝘦 🦇 (12k followers, 13.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝘔𝘶𝘳 𝘕𝘪𝘤𝘰𝘭𝘦 🦇@mur_deress · 🇪🇸 ES | Music concerts dance Creator | 12k | 13.6% | 2 | Tagged @firmoo_chile |
06 · Competitors according to Gravity
Who firmoo.cl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for firmoo.cl among Personal Care brands. The closest is Yesglasses, then Eyeglasses.com, Zenni, goggles4u.com, GlassesShop, Glasses Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yesglassesyesglasses.com | |||||||
| Eyeglasses.comeyeglasses.com | |||||||
| Zennizennioptical.com | |||||||
| goggles4u.comgoggles4u.com | |||||||
| GlassesShopglassesshop.com | |||||||
| Glasses Directglassesdirect.co.uk |
07 · Company
The company behind firmoo.cl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
firmoo.cl is an e-commerce brand, on a domain registered in June 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 20 Jun 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firmoo.cl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about firmoo.cl
What people ask Google about firmoo.cl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is firmoo.cl legit or a scam?
According to Gravity by Benchr, firmoo.cl is a brand: its website has existed since June 2023, its Trustpilot profile is claimed by the brand, it has 255,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
firmoo.cl reviews
Customers rate firmoo.cl 4.8 out of 5 on Trustpilot over 585 reviews, 300 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is firmoo.cl?
Firmoo.cl is an online optical store in Chile that sells eyeglasses, sunglasses, reading glasses, and optical lenses including progressive, bifocal, blue light filtering, polarized, and photochromic options. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a firmoo.cl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: firmoo.cl advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.cl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind firmoo.cl?
Gravity by Benchr records a company, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is firmoo.cl growing?
Yes. Gravity by Benchr estimates about 250,500 visits to firmoo.cl in September 2026, down 17% in a month and up 39% over three months. firmoo.cl ranks #15 of 375 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does firmoo.cl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for firmoo.cl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, firmoo.cl ranks #15 of 375 by estimated traffic. Its closest competitors on the same market are Yesglasses, Eyeglasses.com, Zenni, goggles4u.com and GlassesShop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firmoo.cl.