Brand page · Decor · United Kingdom
Fishpools: 96.4k visits a month, 315 active Meta ads, Gravity score 825.
Fishpools — Fishpools is a family-run furniture retailer based in Waltham Cross, Hertfordshire, serving South East England with sofas, dining furniture, bedroom furniture, and home office items. In September 2026 fishpools.co.uk drew an estimated 96.4k visits, down 6% on the month before. It ranks #140 of 13,189 Decor brands in United Kingdom and holds a 4.8 Trustpilot rating over 7,754 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fishpools is a family-run furniture retailer based in Waltham Cross, Hertfordshire, serving South East England with sofas, dining furniture, bedroom furniture, and home office items.
01 · Traffic
How much traffic Fishpools gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fishpools drew an estimated 96.4k visits in September 2026, down 6% on the month before and up 38% over three months.
- Worldwide#96,661of 4.5m sites · Top 5%
- In United Kingdom#5,037of 192k sites · Top 5%
- Decor, worldwide#1,786of 185,686 brands · Top 1%
- Decor, United Kingdom#140of 13,189 brands · Top 5%
96.4k
estimated visits in September
1 mo ▼ −6.3%4 mo ▲ +37.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fishpools.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fishpools holds 4.8 out of 5 on Trustpilot over 7,754 reviews, 2,078 of them in the last twelve months: 90% of customers give five stars and 4% one star. That volume places Fishpools in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Furniture Store Furniture Accessories Garden Bedroom Furniture Store Office Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fishpools sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fishpools sells on Shopify, 100% of its catalogue in stock. The best seller is Citrus Verbena - Reed Diffuser 1000ml, at £55.00, followed by Inis the Energy of the Sea - Reed Diffuser 100ml and Sences - Alang Alang Onyx Reed Diffuser 500ml.
#1Citrus Verbena - Reed Diffuser 1000mlFishpools£55.00In stock
#2Inis the Energy of the Sea - Reed Diffuser 100mlFishpools£28.00In stock
#3Sences - Alang Alang Onyx Reed Diffuser 500mlFishpools£39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fishpools in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 8% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,322.25
- Currency
- GBP
04 · Ads
What Fishpools is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fishpools runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Visit Fishpools In Store TodayFishpools7 Oct 2026image
Classic Sofas Crafted to LastFishpools6 Oct 2026image
Sofas Built for Modern Family LifeFishpools6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fishpools Ltdverified
Text ad21 Oct 2026Fishpools Ltdverified
Text ad21 Oct 2026Fishpools Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fishpools.
The creators who tag @fishpoolsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fishpoolsuk on Instagram, led by Laura Nelhams 🖤 (36.1k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Nelhams 🖤@thelittledetachedhouse · 🇬🇧 GB | Decoration garden diy Creator | 36.1k | 2.2% | 4 | Tagged @fishpoolsuk |
06 · Competitors according to Gravity
Who Fishpools competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fishpools among Decor brands in United Kingdom. The closest is Vintage Sofa, then Shackletons Online, Olivia's, House of Isabella, Royalcraft, Shropshire Design.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vintage Sofavintagesofa.co.uk | |||||||
| Shackletons Onlineshackletonsonline.co.uk | |||||||
| Olivia'solivias.com | |||||||
| House of Isabellahouseofisabella.co.uk | |||||||
| Royalcraftroyalcraft.co.uk | |||||||
| Shropshire Designshrops-design.co.uk |
07 · Company
The company behind Fishpools.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fishpools is a company based in Waltham Cross, United Kingdom, founded in 1899 according to LinkedIn, on a domain registered in March 1998. It employs about 82 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Waltham Cross
- Founded
- 1899, per LinkedIn
- Domain registered
- 13 Mar 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 82 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fishpools.co.uk · Shopify · GBP
- Catalogue
- 350 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fishpools
What people ask Google about Fishpools.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fishpools legit?
According to Gravity by Benchr, Fishpools is a brand based in Waltham Cross, United Kingdom: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 82 people on LinkedIn, it has 26,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fishpools reviews: is it worth it?
Customers rate Fishpools 4.8 out of 5 on Trustpilot over 7,754 reviews, 2,078 of them in the last twelve months: 90% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fishpools?
Fishpools is a family-run furniture retailer based in Waltham Cross, Hertfordshire, serving South East England with sofas, dining furniture, bedroom furniture, and home office items. Gravity by Benchr classifies it under Decor, with Rugs making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fishpools expensive?
Fishpools' best seller, Citrus Verbena - Reed Diffuser 1000ml, sells £55.00 on fishpools.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check fishpools.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fishpools have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fishpools advertises on Facebook and Instagram and on Google, where its offers often run. Check fishpools.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fishpools?
Fishpools sells on its own website, fishpools.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fishpools?
Gravity by Benchr records a company based in Waltham Cross, United Kingdom, founded in 1899 according to LinkedIn, on a domain registered in 1998, with 82 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fishpools doing well?
Yes. Gravity by Benchr estimates about 96,400 visits to fishpools.co.uk in September 2026, down 6% in a month and up 38% over three months. Fishpools ranks #140 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fishpools use?
Gravity by Benchr identifies fishpools.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fishpools' ad budget?
Gravity by Benchr does not publish a spend figure for Fishpools on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Fishpools ranks #140 of 13,189 by estimated traffic. Its closest competitors on the same market are Vintage Sofa, Shackletons Online, Olivia's, House of Isabella and Royalcraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fishpools.