Brand page · Personal Care · Germany
flaconi traffic, ads & competitors 438k visits a month, 26 active Meta ads, Gravity score 611.
flaconi — An online beauty retailer offering a wide range of perfumes, makeup, and skincare products from over 500 brands. In September 2026 flaconi.fr drew an estimated 438k visits, up 11% on the month before. It ranks #10 of 3,383 Personal Care brands in Germany and holds a 4.3 Trustpilot rating over 2,857 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
An online beauty retailer offering a wide range of perfumes, makeup, and skincare products from over 500 brands.
01 · Traffic
flaconi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
flaconi drew an estimated 438k visits in September 2026, up 11% on the month before and up 18% over three months.
- Worldwide#27,644of 4.5m sites · Top 1%
- In France#1,051of 166k sites · Top 1%
- Personal Care, worldwide#1,103of 215,119 brands · Top 1%
- Personal Care, France#10of 3,383 brands · Top 1%
438k
estimated visits in September
1 mo ▲ +11.1%4 mo ▲ +18.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
flaconi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
flaconi holds 4.3 out of 5 on Trustpilot over 2,857 reviews, 1,041 of them in the last twelve months: 79% of customers give five stars and 11% one star. That volume places flaconi in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, flaconi scores 4.6 over 47 reviews.
Perfume Store Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
flaconi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read flaconi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places flaconi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
flaconi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
flaconi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
flaconi Collection 24 Love Brands 2026 Calendrier de l'Avent 1 art.flaconi14 Oct 2026image
Yves Saint Laurent La Nuit de L'Homme Déodorant stick 75 gflaconi8 Oct 2026image
flaconi Collection 24 Love Brands 2026 Calendrier de l'Avent 1 art.flaconi4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Flaconi GmbHverified
Text ad19 Oct 2026Flaconi GmbHverified
Text ad19 Oct 2026Flaconi GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
flaconi influencers
The creators who tag @flaconi.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flaconi.fr on Instagram, led by Natalie Michaelis (24k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24k | 3.7% | 2 | Tagged @flaconi.fr |
06 · Competitors according to Gravity
flaconi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for flaconi among Personal Care brands in Germany. The closest is lookfantastic.es, then notino.ie, perfumesclub.com, allbeauty, The Beauty Store, fragrance.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lookfantastic.eslookfantastic.es | |||||||
| notino.ienotino.ie | |||||||
| perfumesclub.comperfumesclub.com | |||||||
| allbeautyallbeauty.com | |||||||
| The Beauty Storethebeautystore.com | |||||||
| fragrance.comfragrance.com |
07 · Company
Who is behind flaconi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
flaconi is a company based in Germany, founded in 2011 according to LinkedIn, on a domain registered in December 2010. It employs about 700 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 2011, per LinkedIn
- Domain registered
- 23 Dec 2010
- Employees
- 700 on LinkedIn · 501-1,000
- Own store
- flaconi.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about flaconi
What people ask Google about flaconi.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is flaconi legit or a scam?
According to Gravity by Benchr, flaconi is a brand based in Germany: its website has existed since December 2010, its Trustpilot profile is claimed by the brand, it employs 700 people on LinkedIn, it has 6,054 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
flaconi reviews: is it worth it?
Customers rate flaconi 4.3 out of 5 on Trustpilot over 2,857 reviews, 1,041 of them in the last twelve months: 79% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, flaconi scores 4.6 over 47 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is flaconi?
An online beauty retailer offering a wide range of perfumes, makeup, and skincare products from over 500 brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does flaconi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: flaconi advertises on Facebook and Instagram and on Google, where its offers often run. Check flaconi.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns flaconi?
Gravity by Benchr records a company based in Germany, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 700 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is flaconi doing well?
Yes. Gravity by Benchr estimates about 437,600 visits to flaconi.fr in September 2026, up 11% in a month and up 18% over three months. flaconi ranks #10 of 3,383 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does flaconi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for flaconi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, flaconi ranks #10 of 3,383 by estimated traffic. Its closest competitors on the same market are lookfantastic.es, notino.ie, perfumesclub.com, allbeauty and The Beauty Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with flaconi.