Brand page · Personal Care · United Kingdom

This Works Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
thisworks.com·🇬🇧 LONDON, United Kingdom· Shopify·Since 2003

This Works: 96.6k visits a month, 354 active Meta ads, Gravity score 545.

This Works — This Works is a brand that sells sleep solutions and skincare products. Their products contain a Superblend of proven actives inspired by nature, botanical oils and therapeutic fragrances, created to work in harmony with the body clock. In September 2026 thisworks.com drew an estimated 96.6k visits, up 34% on the month before. It ranks #815 of 33,626 Personal Care brands in United Kingdom and holds a 3.2 Trustpilot rating over 89 reviews.

thisworks.com@thisworks 159kFacebookLinkedIn 5.1kTrustpilot 3.2Meta Ad Library 354

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
96.6k
+34% vs. August 2026
Instagram followers
159k
4,602 posts · @thisworks
Trustpilot
3.2
89 reviews · 19 in 12 months
Meta ads
354
active · on Google since 2024
Products
98%
in stock · 159 collections
Rank in United States
#815
of 33,626 in Personal Care
LinkedIn
5.1k
followers · 59 employees
Earned media value
€6.8k
per month, Instagram

Gravity score

545/ 1000 · 10 of 10 indicators rated
Brand Power427
Momentum559
Performance648

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

This Works is a brand that sells sleep solutions and skincare products. Their products contain a Superblend of proven actives inspired by nature, botanical oils and therapeutic fragrances, created to work in harmony with the body clock.

01 · Traffic

How much traffic This Works gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

This Works drew an estimated 96.6k visits in September 2026, up 34% on the month before and up 11% over three months.

  • Worldwide#96,523of 4.5m sites · Top 5%
  • In United States#31,573of 1.2m sites · Top 5%
  • Personal Care, worldwide#4,763of 215,119 brands · Top 5%
  • Personal Care, United States#815of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

96.6k

estimated visits in September

1 mo ▲ +33.8%4 mo ▲ +11.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about This Works.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

This Works holds 3.2 out of 5 on Trustpilot over 89 reviews, 19 of them in the last twelve months: 45% of customers give five stars and 39% one star. That volume places This Works in the top 30% of the 270,321 Trustpilot pages in the Gravity index. On Google, This Works scores 4.6 over 13 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 89 reviews · 19 in 12 months
Top 30% review volume
5 ★45%
4 ★4%
3 ★4%
2 ★7%
1 ★39%

Health and Beauty Shop

Google reviewsread 20 Oct 2026
4.613 reviews on the Google business profile
5 ★62%
4 ★31%
3 ★0%
2 ★0%
1 ★8%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What This Works sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

This Works sells on Shopify, 98% of its catalogue in stock. The best seller is perfect cleavage & neck serum, at £45.00, followed by perfect legs skin miracle and deep sleep pillow spray.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics44%
Sleeping Aids9%
Home Fragrances7%
Personal Care Gift Sets & Kits4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care90%
Decor9%
Gift Cards1%
Handbag & Wallet Accessories1%

The dominant category places This Works in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
71% of the catalogue
In stock
98%
Upper price quartile
US$50.30
Currency
GBP

05 · Influencers

Who talks about This Works.

The creators who tag @thisworks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thisworks on Instagram, led by Beauty Calendar (14.6k followers, 0.2% engagement).

Influencersaccounts tagging @thisworks · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBeauty Calendar@beautycalendars · 🇬🇧 GBBeauty cosmetics skincare Creator14.6k0.2%2Tagged @thisworks
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who This Works competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for This Works among Personal Care brands in United Kingdom. The closest is Evolve Organic Beauty, then Floris London, Saltworks, Cowshed, Aaron Terence Hughes, KAYALI UK.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Evolve Organic Beautyevolvebeauty.com
Floris Londonflorislondon.com
Saltworkspromo.thesaltworkscompany.com
Cowshedcowshed.com
Aaron Terence Hughesaaronterencehughes.co.uk
KAYALI UKuk.kayali.com
Competitors Gravity finds for This Works. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare This Works with Evolve Organic Beauty

07 · Company

The company behind This Works.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

This Works is a company based in LONDON, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in June 2003. It employs about 59 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · LONDON
Founded
2003, per LinkedIn
Domain registered
23 Jun 2003
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
59 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: private equity
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
thisworks.com · Shopify · GBP
Catalogue
159 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about This Works

What people ask Google about This Works.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is This Works a legit company?

According to Gravity by Benchr, This Works is a brand based in LONDON, United Kingdom: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 158,656 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about This Works?

Customers rate This Works 3.2 out of 5 on Trustpilot over 89 reviews, 19 of them in the last twelve months: 45% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, This Works scores 4.6 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is This Works?

This Works is a brand that sells sleep solutions and skincare products. Their products contain a Superblend of proven actives inspired by nature, botanical oils and therapeutic fragrances, created to work in harmony with the body clock. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

This Works prices: how much is it?

This Works' best seller, perfect cleavage & neck serum, sells £45.00 on thisworks.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check thisworks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does This Works have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: This Works advertises on Facebook and Instagram and on Google, where its offers often run. Check thisworks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy This Works?

This Works sells on its own website, thisworks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns This Works?

Gravity by Benchr records a company based in LONDON, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 59 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is This Works growing?

Yes. Gravity by Benchr estimates about 96,600 visits to thisworks.com in September 2026, up 34% in a month and up 11% over three months. This Works ranks #815 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does This Works use?

Gravity by Benchr identifies thisworks.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does This Works spend on Meta ads?

Gravity by Benchr does not publish a spend figure for This Works on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, This Works ranks #815 of 33,626 by estimated traffic. Its closest competitors on the same market are Evolve Organic Beauty, Floris London, Saltworks, Cowshed and Aaron Terence Hughes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with This Works.