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Brand page · Personal Care · United Kingdom

Cowshed Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
cowshed.com·🇬🇧 London, United Kingdom· Shopify·Since 1998

Cowshed: 60.2k visits a month, 72 active Meta ads, Gravity score 646.

Cowshed — Cowshed is a British heritage brand that sells luxury natural spa skincare products including bath and body care, hand care, shower gels, body lotions, and candles, inspired by botanicals and fragrances. In September 2026 cowshed.com drew an estimated 60.2k visits, down 5% on the month before. It ranks #305 of 8,226 Personal Care brands in United Kingdom and holds a 3.6 Trustpilot rating over 158 reviews.

cowshed.com@cowshed 73.6kFacebookLinkedIn 2.3kTrustpilot 3.6Meta Ad Library 72

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
60.2k
−5% vs. August 2026
Instagram followers
73.6k
1,031 posts · @cowshed
Trustpilot
3.6
158 reviews · 12 in 12 months
Meta ads
72
active · on Google since 2021
Products
92%
in stock · 52 collections
Rank in United Kingdom
#305
of 8,226 in Personal Care
LinkedIn
2.3k
followers · 69 employees
Earned media value
€2.2k
per month, Instagram

Gravity score

646/ 1000 · 10 of 10 indicators rated
Brand Power558
Momentum622
Performance758

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Cowshed is a British heritage brand that sells luxury natural spa skincare products including bath and body care, hand care, shower gels, body lotions, and candles, inspired by botanicals and fragrances.

01 · Traffic

How much traffic Cowshed gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Cowshed drew an estimated 60.2k visits in September 2026, down 5% on the month before and up 31% over three months.

  • Worldwide#144,959of 4.5m sites · Top 5%
  • In United Kingdom#7,619of 192k sites · Top 5%
  • Personal Care, worldwide#7,283of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#305of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

60.2k

estimated visits in September

1 mo ▼ −4.9%4 mo ▲ +31.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Cowshed.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Cowshed holds 3.6 out of 5 on Trustpilot over 158 reviews, 12 of them in the last twelve months: 68% of customers give five stars and 23% one star. That volume places Cowshed in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 158 reviews · 12 in 12 months
Top 30% review volume
5 ★68%
4 ★2%
3 ★4%
2 ★3%
1 ★23%

Beauty Product Supplier Toiletries Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Cowshed sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Cowshed sells on Shopify, 92% of its catalogue in stock. The best seller is Cowshed Product Gift Card, at £25.00–£200.00, followed by Refresh Hand Wash - Bergamot, Grapefruit, Petitgrain and Heal Foot Cream.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics65%
Home Fragrances12%
Hair Care4%
Health & Beauty2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care80%
Decor12%
Baby Gift Sets2%
Health & Beauty2%
Clothing1%

The dominant category places Cowshed in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
86% of the catalogue
In stock
92%
Upper price quartile
US$66.18
Currency
GBP

05 · Influencers

Who talks about Cowshed.

The creators who tag @cowshed on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @cowshed on Instagram, led by Finnerz Home (23.5k followers, 2.6% engagement).

Influencersaccounts tagging @cowshed · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFinnerz Home@finnerz.home · 🇬🇧 GBDecoration garden diy Creator23.5k2.6%4Tagged @cowshed
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Cowshed competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Cowshed among Personal Care brands in United Kingdom. The closest is Floral Street, then Floris London, Saltworks, This Works, ARRAN Sense of Scotland, Memree.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Floral Streetfloralstreet.com
Floris Londonflorislondon.com
Saltworkspromo.thesaltworkscompany.com
This Worksthisworks.com
ARRAN Sense of Scotlandarran.com
Memreememree.co.uk
Competitors Gravity finds for Cowshed. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Cowshed with Floral Street

07 · Company

The company behind Cowshed.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Cowshed is a company based in London, United Kingdom, on a domain registered in November 1998. It employs about 69 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
Data not available
Domain registered
27 Nov 1998
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
69 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
cowshed.com · Shopify · GBP
Catalogue
52 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Cowshed

What people ask Google about Cowshed.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Cowshed legit?

According to Gravity by Benchr, Cowshed is a brand based in London, United Kingdom: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 69 people on LinkedIn, it has 73,588 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Cowshed?

Customers rate Cowshed 3.6 out of 5 on Trustpilot over 158 reviews, 12 of them in the last twelve months: 68% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Cowshed?

Cowshed is a British heritage brand that sells luxury natural spa skincare products including bath and body care, hand care, shower gels, body lotions, and candles, inspired by botanicals and fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Cowshed prices: how much is it?

Cowshed's best seller, Cowshed Product Gift Card, sells from £25.00 to £200.00 on cowshed.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check cowshed.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Cowshed discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Cowshed advertises on Facebook and Instagram and on Google, where its offers often run. Check cowshed.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Cowshed?

Cowshed sells on its own website, cowshed.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Cowshed?

Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1998, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Cowshed growing?

Yes. Gravity by Benchr estimates about 60,200 visits to cowshed.com in September 2026, down 5% in a month and up 31% over three months. Cowshed ranks #305 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Cowshed use?

Gravity by Benchr identifies cowshed.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Cowshed spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Cowshed on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Cowshed ranks #305 of 8,226 by estimated traffic. Its closest competitors on the same market are Floral Street, Floris London, Saltworks, This Works and ARRAN Sense of Scotland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cowshed.