Brand page · Food Items · Denmark
føtex: 1.7m visits a month, 11 active Meta ads.
føtex — føtex is a Danish retail chain that sells food, textiles, and non-food products for home and leisure, operating as part of Salling Group with 107 stores nationwide. In September 2026 foetex.dk drew an estimated 1.7m visits, down 10% on the month before. It ranks #2 of 304 Food Items brands in Denmark and holds a 4.1 Trustpilot rating over 58,317 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
føtex is a Danish retail chain that sells food, textiles, and non-food products for home and leisure, operating as part of Salling Group with 107 stores nationwide.
01 · Traffic
How much traffic føtex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
føtex drew an estimated 1.7m visits in September 2026, down 10% on the month before and down 21% over three months.
- Worldwide#9,245of 4.5m sites · Top 1%
- In Denmark#28of 21.4k sites · Top 1%
- Food Items, worldwide#222of 260,714 brands · Top 1%
- Food Items, Denmark#2of 304 brands · Top 1%
1.7m
estimated visits in September
1 mo ▼ −9.8%4 mo ▼ −20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about føtex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
føtex holds 4.1 out of 5 on Trustpilot over 58,317 reviews, 9,244 of them in the last twelve months: 62% of customers give five stars and 13% one star. That volume places føtex in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, føtex scores 4.1 over 23 reviews.
Supermarket
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What føtex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read føtex's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places føtex in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What føtex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
føtex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Hvornår spiste I sidst sammen? Vi har aldrig været mere opmærksomme på, hvad vi spiser. Men noget tyder på, at vi er begyndt at glemme en viføtex13 Oct 2026video
Broccoli- og couscoussalat med feta 🥦 Frisk, sprød og fyldt med gode smage! Det skal du bruge (4 personer): 1 broccoli 2 dl Salling ØKO fuføtex13 Oct 2026video
Læs mere om rabatkuponen herføtex11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Salling Group A/Sverified
Text ad21 Oct 2026Salling Group A/Sverified
Text ad21 Oct 2026Salling Group A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about føtex.
The creators who tag @foetex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @foetex on Instagram, led by Mads Niemann (59k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMads Niemann@madsniemann · 🇩🇰 DK | Food cooking nutrition Creator | 59k | 2.1% | 2 | Tagged @foetex |
06 · Competitors according to Gravity
Who føtex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for føtex among Food Items brands in Denmark. The closest is Bilka, then tesco.com, lidl.de, Carrefour España, EROSKI, famila.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bilkabilka.dk | |||||||
| tesco.comtesco.com | |||||||
| lidl.delidl.de | |||||||
| Carrefour Españacarrefour.es | |||||||
| EROSKIeroski.es | |||||||
| famila.itfamila.it |
07 · Company
The company behind føtex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
føtex is a company based in Denmark, on a domain registered in June 1996. It employs about 4,079 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- Data not available
- Domain registered
- 3 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,079 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- foetex.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about føtex
What people ask Google about føtex.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is føtex legit?
According to Gravity by Benchr, føtex is a brand based in Denmark: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it employs 4,079 people on LinkedIn, it has 52,557 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
føtex reviews
Customers rate føtex 4.1 out of 5 on Trustpilot over 58,317 reviews, 9,244 of them in the last twelve months: 62% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, føtex scores 4.1 over 23 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is føtex?
føtex is a Danish retail chain that sells food, textiles, and non-food products for home and leisure, operating as part of Salling Group with 107 stores nationwide. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
føtex promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: føtex advertises on Facebook and Instagram and on Google, where its offers often run. Check foetex.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns føtex?
Gravity by Benchr records a company based in Denmark, whose domain was registered in 1996, with 4,079 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is føtex doing well?
Not at the moment. Gravity by Benchr estimates about 1,746,500 visits to foetex.dk in September 2026, down 10% in a month and down 21% over three months. føtex ranks #2 of 304 Food Items brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does føtex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for føtex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Denmark?
Among Food Items brands in Denmark in the Gravity by Benchr index, føtex ranks #2 of 304 by estimated traffic. Its closest competitors on the same market are Bilka, tesco.com, lidl.de, Carrefour España and EROSKI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with føtex.