Brand page · Food Items
lidl.de: 18.1m visits a month, 721 active Meta ads.
lidl.de — Entdecke unsere große Produktvielfalt mit unschlagbaren Preisen ► Wöchentliche Schnäppchen-Aktionen ✓ Online und auch lokal vor Ort. In September 2026 lidl.de drew an estimated 18.1m visits, down 8% on the month before. It ranks #2 of 2,702 Food Items brands and holds a 1.6 Trustpilot rating over 27,587 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Entdecke unsere große Produktvielfalt mit unschlagbaren Preisen ► Wöchentliche Schnäppchen-Aktionen ✓ Online und auch lokal vor Ort
01 · Traffic
How much traffic lidl.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
lidl.de drew an estimated 18.1m visits in September 2026, down 8% on the month before and down 14% over three months.
- Worldwide#1,202of 4.5m sites · Top 1%
- In Germany#58of 184k sites · Top 1%
- Food Items, worldwide#21of 260,714 brands · Top 1%
- Food Items, Germany#2of 2,702 brands · Top 1%
18.1m
estimated visits in September
1 mo ▼ −8.0%4 mo ▼ −14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about lidl.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
lidl.de holds 1.6 out of 5 on Trustpilot over 27,587 reviews, 1,213 of them in the last twelve months: 50% of customers give five stars and 34% one star. That volume places lidl.de in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What lidl.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read lidl.de's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places lidl.de in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What lidl.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
lidl.de runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Filialleiter (m/w/d) gesucht – werde Teil unseres Teams!Lidl in Deutschland8 Oct 2026video
Karriere-Event 29.10.26 um 17 Uhr – Werde Verkaufsleiter (m/w/d) bei Lidl! Jetzt anmelden!Lidl in Deutschland8 Oct 2026image
Karriere-Event 29.10.26 um 17 Uhr – Werde Verkaufsleiter (m/w/d) bei Lidl! Jetzt anmelden!Lidl in Deutschland8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Lidl Dienstleistung GmbH & Co. KGverified
Text ad19 Oct 2026Lidl Dienstleistung GmbH & Co. KGverified
Text ad19 Oct 2026Lidl Dienstleistung GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about lidl.de.
The creators who tag @lidlde on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlde on Instagram, led by شركت مواد غذايى يوسفى ماركت (11k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ششركت مواد غذايى يوسفى ماركت@yousofi_market · 🇩🇪 DE | Food cooking nutrition Creator | 11k | 0.3% | 5 | Tagged @lidlde |
06 · Competitors according to Gravity
Who lidl.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for lidl.de among Food Items brands. The closest is Lidl, then Lidl, Lidl, Kaufland, KONZUM, itesco.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl.com.cy | |||||||
| Lidllidl-ni.co.uk | |||||||
| Lidllidl-hellas.gr | |||||||
| Kauflandkaufland.ro | |||||||
| KONZUMkonzum.hr | |||||||
| itesco.czitesco.cz |
07 · Company
The company behind lidl.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
lidl.de is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about lidl.de
What people ask Google about lidl.de.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is lidl.de legit or a scam?
According to Gravity by Benchr, lidl.de is a brand: its Trustpilot profile is claimed by the brand, it has 946,368 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about lidl.de?
Customers rate lidl.de 1.6 out of 5 on Trustpilot over 27,587 reviews, 1,213 of them in the last twelve months: 50% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is lidl.de?
Entdecke unsere große Produktvielfalt mit unschlagbaren Preisen ► Wöchentliche Schnäppchen-Aktionen ✓ Online und auch lokal vor Ort Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
lidl.de promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: lidl.de advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is lidl.de growing?
Not at the moment. Gravity by Benchr estimates about 18,125,700 visits to lidl.de in September 2026, down 8% in a month and down 14% over three months. lidl.de ranks #2 of 2,702 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does lidl.de spend on Meta ads?
Gravity by Benchr does not publish a spend figure for lidl.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, lidl.de ranks #2 of 2,702 by estimated traffic. Its closest competitors on the same market are Lidl, Lidl, Lidl, Kaufland and KONZUM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lidl.de.