Brand page · Personal Care
Gillette®: 440K visits a month, 410 active Meta ads.
Gillette® — Gillette is a brand that sells men's razors and grooming products, including razors, blade refills, beard trimmers, and intimate shaving kits. In September 2026 gillette.com drew an estimated 440K visits, down 3% on the month before. It ranks #164 of 33,626 Personal Care brands and holds a 1.5 Trustpilot rating over 243 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Gillette is a brand that sells men's razors and grooming products, including razors, blade refills, beard trimmers, and intimate shaving kits.
01 · Traffic
How much traffic Gillette® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gillette® drew an estimated 440K visits in September 2026, down 3% on the month before and down 6% over three months.
- Worldwide#27,503of 4.5M sites · Top 1%
- In United States#8,954of 1.2M sites · Top 1%
- Personal Care, worldwide#1,093of 215,119 brands · Top 1%
- Personal Care, United States#164of 33,626 brands · Top 1%
440K
estimated visits in September
1 mo ▼ −3.0%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gillette®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gillette® holds 1.5 out of 5 on Trustpilot over 243 reviews, 65 of them in the last twelve months: 12% of customers give five stars and 77% one star. That volume places Gillette® in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Barber Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gillette® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gillette®'s catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Gillette® in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Gillette® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gillette® runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since July 2024 (image, text, video).
New Clean & Fresh: $9.97 at WalmartGillette14 Oct 2026video
Switch to Gillette ClinicalGillette14 Oct 2026video
Switch to Gillette Clear Shield Today!Gillette14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Procter & Gamble Companyverified
Text ad19 Oct 2026SIGE (USA) INFORMATION TECHNOLOGY CO., LTDverified
Image ad19 Oct 2026The Procter & Gamble Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gillette®.
The creators who tag @gillette on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gillette on Instagram, led by Shaveclubchile (13K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaveclubchile@shaveclubchile · INTL | Beauty cosmetics skincare Creator | 13K | 0.3% | 4 | Tagged @gillette |
06 · Competitors according to Gravity
Who Gillette® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gillette® among Personal Care brands. The closest is LetsShave, then Manscaped, Dollar Shave Club, Harry's, Groomie, Skull Shaver.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LetsShaveletsshave.com | |||||||
| Manscapedmanscaped.com | |||||||
| Dollar Shave Clubdollarshaveclub.com | |||||||
| Harry'sharrys.com | |||||||
| Groomiegroomie.club | |||||||
| Skull Shaverskullshaver.com |
07 · Company
The company behind Gillette®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gillette® is an e-commerce brand, on a domain registered in August 1994. It employs about 1,000 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 29 Aug 1994
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
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- Own store
- gillette.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gillette®
What people ask Google about Gillette®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gillette® legit?
According to Gravity by Benchr, Gillette® is a brand: its website has existed since August 1994, it sells on a Bigcommerce store, it employs 1,000 people on LinkedIn, it has 197,914 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Gillette® reviews: is it worth it?
Customers rate Gillette® 1.5 out of 5 on Trustpilot over 243 reviews, 65 of them in the last twelve months: 12% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gillette® known for?
Gillette is a brand that sells men's razors and grooming products, including razors, blade refills, beard trimmers, and intimate shaving kits. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Gillette® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gillette® advertises on Facebook and Instagram and on Google, where its offers often run. Check gillette.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gillette®?
Gillette® sells on its own website, gillette.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Gillette®?
Gravity by Benchr records a company, whose domain was registered in 1994, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Gillette® doing well?
Not at the moment. Gravity by Benchr estimates about 440,400 visits to gillette.com in September 2026, down 3% in a month and down 6% over three months. Gillette® ranks #164 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gillette® use?
Gravity by Benchr identifies gillette.com as a Bigcommerce store. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records.
How much does Gillette® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Gillette® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Gillette® ranks #164 of 33,626 by estimated traffic. Its closest competitors on the same market are LetsShave, Manscaped, Dollar Shave Club, Harry's, Groomie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gillette®.