Brand page · Lighting · Switzerland
GOODFORM: 54.6k visits a month, 14 active Meta ads.
GOODFORM — GOODFORM AG is a Swiss online shop specializing in designer furniture, designer lighting, garden furniture and home accessories. In September 2026 goodform.ch drew an estimated 54.6k visits, up 8% on the month before. It ranks #3 of 67 Lighting brands in Switzerland and holds a 4.1 Trustpilot rating over 488 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
GOODFORM AG is a Swiss online shop specializing in designer furniture, designer lighting, garden furniture and home accessories.
01 · Traffic
How much traffic GOODFORM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GOODFORM drew an estimated 54.6k visits in September 2026, up 8% on the month before and up 21% over three months.
- Worldwide#157,609of 4.5m sites · Top 5%
- In Switzerland#735of 26.5k sites · Top 5%
- Lighting, worldwide#752of 25,385 brands · Top 5%
- Lighting, Switzerland#3of 67 brands · Top 5%
54.6k
estimated visits in September
1 mo ▲ +7.5%4 mo ▲ +20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GOODFORM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GOODFORM holds 4.1 out of 5 on Trustpilot over 488 reviews, 90 of them in the last twelve months: 64% of customers give five stars and 27% one star. That volume places GOODFORM in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Store Lighting Store Decoration and Interior Design Store Garden Furniture Shop Office Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GOODFORM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GOODFORM's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GOODFORM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GOODFORM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GOODFORM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
Designermöbel und Designerleuchten Schweizer Onlineshop - Goodform AGGoodform.ch24 Aug 2026image
🔩✨ Brand des Monats -20%: Metallbude – Jetzt entdecken bei Goodform! ✨🔩Goodform.ch10 Aug 2026video
Marisil Romantic Mitwachsendes Babybett 80 x 180 cmGoodform.ch4 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026GOODFORM AGverified
Text ad19 Oct 2026GOODFORM AGverified
Text ad19 Oct 2026GOODFORM AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GOODFORM.
The creators who tag @goodform_ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GOODFORM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GOODFORM among Lighting brands in Switzerland. The closest is Rum21.se, then MisterDesign, rum21.no, Designpropaganda, Pilma, momenti.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rum21.serum21.se | |||||||
| MisterDesignmisterdesign.nl | |||||||
| rum21.norum21.no | |||||||
| Designpropagandadesignpropaganda.cz | |||||||
| Pilmapilma.com | |||||||
| momenti.czmomenti.cz |
07 · Company
The company behind GOODFORM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GOODFORM is a company based in Switzerland, founded in 2008 according to LinkedIn. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 2008, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goodform.ch · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GOODFORM
What people ask Google about GOODFORM.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GOODFORM legit or a scam?
According to Gravity by Benchr, GOODFORM is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 15 people on LinkedIn, it has 5,157 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about GOODFORM?
Customers rate GOODFORM 4.1 out of 5 on Trustpilot over 488 reviews, 90 of them in the last twelve months: 64% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GOODFORM sell?
GOODFORM AG is a Swiss online shop specializing in designer furniture, designer lighting, garden furniture and home accessories. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a GOODFORM discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GOODFORM advertises on Facebook and Instagram and on Google, where its offers often run. Check goodform.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GOODFORM?
GOODFORM sells on its own website, goodform.ch, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind GOODFORM?
Gravity by Benchr records a company based in Switzerland, founded in 2008 according to LinkedIn, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GOODFORM doing well?
Yes. Gravity by Benchr estimates about 54,600 visits to goodform.ch in September 2026, up 8% in a month and up 21% over three months. GOODFORM ranks #3 of 67 Lighting brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GOODFORM use?
Gravity by Benchr identifies goodform.ch as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is GOODFORM's ad budget?
Gravity by Benchr does not publish a spend figure for GOODFORM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Switzerland?
Among Lighting brands in Switzerland in the Gravity by Benchr index, GOODFORM ranks #3 of 67 by estimated traffic. Its closest competitors on the same market are Rum21.se, MisterDesign, rum21.no, Designpropaganda and Pilma. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GOODFORM.