Brand page · Toys · China
TOPTOY: 192K visits a month, 4 active Meta ads, Gravity score 616.
TOPTOY — TOPTOY is a Chinese trendy toy brand that sells collectible blind boxes, building blocks, and figurines featuring popular characters like Sanrio and Disney. In September 2026 gotoptoy.com drew an estimated 192K visits, up 15% on the month before. It ranks #79 of 9,046 Toys brands in China and holds a 3.8 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Toys brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOPTOY is a Chinese trendy toy brand that sells collectible blind boxes, building blocks, and figurines featuring popular characters like Sanrio and Disney.
01 · Traffic
How much traffic TOPTOY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOPTOY drew an estimated 192K visits in September 2026, up 15% on the month before and up 14% over three months.
- Worldwide#54,175of 4.5M sites · Top 5%
- In United States#17,776of 1.2M sites · Top 5%
- Toys, worldwide#431of 50,509 brands · Top 1%
- Toys, United States#79of 9,046 brands · Top 1%
192K
estimated visits in September
1 mo ▲ +15.4%4 mo ▲ +13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOPTOY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOPTOY holds 3.8 out of 5 on Trustpilot over 18 reviews, 18 of them in the last twelve months: 72% of customers give five stars and 22% one star. That volume places TOPTOY in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOPTOY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOPTOY sells on Shopify, 74% of its catalogue in stock. The best seller is HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box, at US$15.68–US$94.05, followed by DISNEY Winnie The Pooh Tiny Orchard Fruit Keychain Series Blind Box and Fruity Paradise Vinyl Plush Keychain Gift Blind Box.
#1HELLO KITTY Teddy Pajamas Plush Keychain Series Blind BoxTOPTOYUS$15.68–US$94.05In stock
#2DISNEY Winnie The Pooh Tiny Orchard Fruit Keychain Series Blind BoxTOPTOYUS$10.50–US$84.00In stock
#3Fruity Paradise Vinyl Plush Keychain Gift Blind BoxTOPTOYUS$18.68–US$112.05In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOPTOY in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 46% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$17.54
- Currency
- USD
04 · Ads
What TOPTOY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOPTOY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
Toptoy Online StoresToptoy Online Stores24 Sept 2026image
Toptoy Online StoresToptoy Online Stores28 Aug 2026image
Toptoy Online StoresToptoy Online Stores24 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BlueVision Interactive Limitedverified
Text ad19 Oct 2026BlueVision Interactive Limitedverified
Text ad19 Oct 2026BlueVision Interactive Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOPTOY.
The creators who tag @toptoy.webstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who TOPTOY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOPTOY among Toys brands in China. The closest is WHOOPEA, then POP MART, TOYSEZ, Kidrobot, funko.com, tokidoki.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WHOOPEAwhoopea.com | |||||||
| POP MARTpopmart.com | |||||||
| TOYSEZtoysez.com | |||||||
| Kidrobotkidrobot.com | |||||||
| funko.comfunko.com | |||||||
| tokidokitokidoki.it |
07 · Company
The company behind TOPTOY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOPTOY is a company based in Zhuhai, China, on a domain registered in September 2024. It employs about 1 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China · Zhuhai
- Founded
- Data not available
- Domain registered
- 11 Sept 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gotoptoy.com · Shopify · USD
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOPTOY
What people ask Google about TOPTOY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOPTOY legit or a scam?
According to Gravity by Benchr, TOPTOY is a brand based in Zhuhai, China: its website has existed since September 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 2,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TOPTOY reviews
Customers rate TOPTOY 3.8 out of 5 on Trustpilot over 18 reviews, 18 of them in the last twelve months: 72% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does TOPTOY sell?
TOPTOY is a Chinese trendy toy brand that sells collectible blind boxes, building blocks, and figurines featuring popular characters like Sanrio and Disney. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does TOPTOY cost?
TOPTOY's best seller, HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box, sells from US$15.68 to US$94.05 on gotoptoy.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check gotoptoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TOPTOY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TOPTOY advertises on Facebook and Instagram and on Google, where its offers often run. Check gotoptoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOPTOY?
TOPTOY sells on its own website, gotoptoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns TOPTOY?
Gravity by Benchr records a company based in Zhuhai, China, whose domain was registered in 2024, with 1 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOPTOY doing well?
Yes. Gravity by Benchr estimates about 192,300 visits to gotoptoy.com in September 2026, up 15% in a month and up 14% over three months. TOPTOY ranks #79 of 9,046 Toys brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOPTOY use?
Gravity by Benchr identifies gotoptoy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TOPTOY's ad budget?
Gravity by Benchr does not publish a spend figure for TOPTOY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in China?
Among Toys brands in China in the Gravity by Benchr index, TOPTOY ranks #79 of 9,046 by estimated traffic. Its closest competitors on the same market are WHOOPEA, POP MART, TOYSEZ, Kidrobot, funko.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOPTOY.