Brand page · Toys
POP MART: 4.4M visits a month, 226 active Meta ads.
POP MART — POP MART is a Chinese toy company that operates in the designer collectible and pop culture entertainment industry, focusing on designer collectibles, theme parks & experiential services, and digital entertainment. In September 2026 popmart.com drew an estimated 4.4M visits, up 2% on the month before. It ranks #2 of 9,046 Toys brands and holds a 1.6 Trustpilot rating over 464 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
POP MART is a Chinese toy company that operates in the designer collectible and pop culture entertainment industry, focusing on designer collectibles, theme parks & experiential services, and digital entertainment.
01 · Traffic
How much traffic POP MART gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
POP MART drew an estimated 4.4M visits in September 2026, up 2% on the month before and up 22% over three months.
- Worldwide#4,369of 4.5M sites · Top 1%
- In United States#1,491of 1.2M sites · Top 1%
- Toys, worldwide#21of 50,509 brands · Top 1%
- Toys, United States#2of 9,046 brands · Top 1%
4.4M
estimated visits in September
1 mo ▲ +2.0%4 mo ▲ +21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about POP MART.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
POP MART holds 1.6 out of 5 on Trustpilot over 464 reviews, 109 of them in the last twelve months: 10% of customers give five stars and 86% one star. That volume places POP MART in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What POP MART sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read POP MART's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places POP MART in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What POP MART is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
POP MART runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
New Users Get $45 Coupon PacksPOP MART US13 Oct 2026image
New Users Get $45 Coupon PacksPOP MART US13 Oct 2026image
New Users Get $45 Coupon PacksPOP MART US13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026CÔNG TY CỔ PHẦN QUẢNG CÁO CỔNG VIỆT NAMverified
Text ad19 Oct 2026POP MART HONG KONG LIMITEDverified
Text ad19 Oct 2026Click Tech Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about POP MART.
The creators who tag @popmart_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @popmart_us on Instagram, led by OranJ (22.9K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOranJ@oranjartist · INTL | Fashion style luxury Creator | 22.9K | 0.0% | 11 | Tagged @popmart_us |
06 · Competitors according to Gravity
Who POP MART competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for POP MART among Toys brands. The closest is tokidoki, then KIKAGoods, boxkia.com, TOPTOY, WHOOPEA, TOYSEZ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tokidokitokidoki.it | |||||||
| KIKAGoodskikagoods.com | |||||||
| boxkia.comboxkia.com | |||||||
| TOPTOYgotoptoy.com | |||||||
| WHOOPEAwhoopea.com | |||||||
| TOYSEZtoysez.com |
07 · Company
The company behind POP MART.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
POP MART is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in November 2003. It employs about 10,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2010, per LinkedIn
- Domain registered
- 23 Nov 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- popmart.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about POP MART
What people ask Google about POP MART.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is POP MART a legit company?
According to Gravity by Benchr, POP MART is a brand: its website has existed since November 2003, its Trustpilot profile is claimed by the brand, it employs 10,000 people on LinkedIn, it has 975,650 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
POP MART reviews: is it worth it?
Customers rate POP MART 1.6 out of 5 on Trustpilot over 464 reviews, 109 of them in the last twelve months: 10% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is POP MART known for?
POP MART is a Chinese toy company that operates in the designer collectible and pop culture entertainment industry, focusing on designer collectibles, theme parks & experiential services, and digital entertainment. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a POP MART discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: POP MART advertises on Facebook and Instagram and on Google, where its offers often run. Check popmart.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns POP MART?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2003, with 10,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is POP MART growing?
Yes. Gravity by Benchr estimates about 4,399,300 visits to popmart.com in September 2026, up 2% in a month and up 22% over three months. POP MART ranks #2 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does POP MART spend on Meta ads?
Gravity by Benchr does not publish a spend figure for POP MART on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, POP MART ranks #2 of 9,046 by estimated traffic. Its closest competitors on the same market are tokidoki, KIKAGoods, boxkia.com, TOPTOY, WHOOPEA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with POP MART.