Brand page · Toys · United States

WHOOPEA Top 5% worldwide Top 5% in United States Top 1% in Toys Top 1% in Toys in United States
whoopea.com·🇺🇸 North Canton, United States· Shopify·Since 2022

WHOOPEA: 238K visits a month, 238 active Meta ads, Gravity score 595.

WHOOPEA — WHOOPEA is a blind box retailer that sells authentic blind box toys and collectibles including POP MART, Nommi, Baby Three, and Labubu series. In September 2026 whoopea.com drew an estimated 238K visits, down 21% on the month before. It ranks #62 of 9,046 Toys brands in United States.

whoopea.com@whoopeaofficial 53.5KFacebookTrustpilot 3.3Meta Ad Library 238

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
238K
−21% vs. August 2026
Instagram followers
53.5K
2,087 posts · @whoopeaofficial
Trustpilot
3.3
6 reviews · 6 in 12 months
Meta ads
238
active · on Google since 2025
Products
98%
in stock · 138 collections
Rank in United States
#62
of 9,046 in Toys
LinkedIn
—
Data not available
Earned media value
€8.5k
per month, Instagram

Gravity score

595/ 1000 · 9 of 10 indicators rated
Brand Power593
Momentum517
Performance675

Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

WHOOPEA is a blind box retailer that sells authentic blind box toys and collectibles including POP MART, Nommi, Baby Three, and Labubu series.

01 · Traffic

How much traffic WHOOPEA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

WHOOPEA drew an estimated 238K visits in September 2026, down 21% on the month before and down 5% over three months.

  • Worldwide#45,289of 4.5M sites · Top 5%
  • In United States#14,779of 1.2M sites · Top 5%
  • Toys, worldwide#345of 50,509 brands · Top 1%
  • Toys, United States#62of 9,046 brands · Top 1%
Monthly visitssource Sept 2026

238K

estimated visits in September

1 mo ▼ −21.5%4 mo ▼ −4.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about WHOOPEA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

WHOOPEA holds 3.3 out of 5 on Trustpilot over 6 reviews, 6 of them in the last twelve months: 33% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.3TrustScore · 6 reviews · 6 in 12 months
5 ★33%
4 ★0%
3 ★17%
2 ★0%
1 ★50%

Toy Store Children's Toys Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What WHOOPEA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

WHOOPEA sells on Shopify, 98% of its catalogue in stock. The best seller is Labubu The Monsters Exciting Macaron Series Plush Pendant Blind Box, at US$27.46–US$161.59, followed by THE MONSTERS Labubu Big into Energy Series-Vinyl Plush Pendant Blind Box and LABUBU THE MONSTERS - Have a Seat Vinyl Plush Dolls, Blind Box.

ProductsCatalogue read Oct 2026
  • #1Labubu The Monsters Exciting Macaron Series Plush Pendant Blind BoxWHOOPEAUS$27.46–US$161.59In stock
  • #2THE MONSTERS Labubu Big into Energy Series-Vinyl Plush Pendant Blind BoxWHOOPEAUS$23.73–US$138.99In stock
  • #3LABUBU THE MONSTERS - Have a Seat Vinyl Plush Dolls, Blind BoxWHOOPEAUS$27.91–US$163.85In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Dolls, Playsets & Toy Figures8%
Sensory Toys0%
Necklaces0%
Sex Toys & Erotic Games0%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys88%
Handbag & Wallet Accessories3%
Jewelry1%
Hobbies & Creative Arts1%
Communications1%

The dominant category places WHOOPEA in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
46% of the catalogue
In stock
98%
Upper price quartile
US$40.27
Currency
USD

05 · Influencers

Who talks about WHOOPEA.

The creators who tag @whoopeaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @whoopeaofficial on Instagram, led by Jennie Longdon (11.8K followers, 5.0% engagement).

Influencersaccounts tagging @whoopeaofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJennie Longdon@jennielongdonradio · 🇬🇧 GBMusic concerts dance Creator11.8K5.0%5Tagged @whoopeaofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who WHOOPEA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for WHOOPEA among Toys brands in United States. The closest is TOPTOY, then boxkia.com, POP MART, TOYSEZ, KIKAGoods, ShowGo.

CompetitorsToys · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
TOPTOYgotoptoy.com
boxkia.comboxkia.com
POP MARTpopmart.com
TOYSEZtoysez.com
KIKAGoodskikagoods.com
ShowGoshowgo.gg
Competitors Gravity finds for WHOOPEA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare WHOOPEA with TOPTOY

07 · Company

The company behind WHOOPEA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

WHOOPEA is a company based in North Canton, United States, on a domain registered in September 2022.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · North Canton
Founded
Data not available
Domain registered
4 Sept 2022
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
whoopea.com · Shopify · USD
Catalogue
138 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about WHOOPEA

What people ask Google about WHOOPEA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is WHOOPEA a legit company?

According to Gravity by Benchr, WHOOPEA is a brand based in North Canton, United States: its website has existed since September 2022, it sells on a Shopify store, it has 53,516 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does WHOOPEA sell?

WHOOPEA is a blind box retailer that sells authentic blind box toys and collectibles including POP MART, Nommi, Baby Three, and Labubu series. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

WHOOPEA prices: how much is it?

WHOOPEA's best seller, Labubu The Monsters Exciting Macaron Series Plush Pendant Blind Box, sells from US$27.46 to US$161.59 on whoopea.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check whoopea.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does WHOOPEA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: WHOOPEA advertises on Facebook and Instagram and on Google, where its offers often run. Check whoopea.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy WHOOPEA?

WHOOPEA sells on its own website, whoopea.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns WHOOPEA?

Gravity by Benchr records a company based in North Canton, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is WHOOPEA growing?

Not at the moment. Gravity by Benchr estimates about 238,500 visits to whoopea.com in September 2026, down 21% in a month and down 5% over three months. WHOOPEA ranks #62 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does WHOOPEA use?

Gravity by Benchr identifies whoopea.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is WHOOPEA's ad budget?

Gravity by Benchr does not publish a spend figure for WHOOPEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in United States?

Among Toys brands in United States in the Gravity by Benchr index, WHOOPEA ranks #62 of 9,046 by estimated traffic. Its closest competitors on the same market are TOPTOY, boxkia.com, POP MART, TOYSEZ, KIKAGoods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WHOOPEA.