Brand page · Outdoor Recreation · United States
GRAYL®: 86k visits a month, 43 active Meta ads, Gravity score 526.
GRAYL® — GRAYL® builds water purifier bottles for international travelers and outdoor adventurers, providing clean drinking water anywhere on earth with global bacteria, protozoa and virus protection. In September 2026 grayl.com drew an estimated 86k visits, down 1% on the month before. It ranks #381 of 14,873 Outdoor Recreation brands in United States and holds a 2.4 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GRAYL® builds water purifier bottles for international travelers and outdoor adventurers, providing clean drinking water anywhere on earth with global bacteria, protozoa and virus protection.
01 · Traffic
How much traffic GRAYL® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GRAYL® drew an estimated 86k visits in September 2026, down 1% on the month before and down 23% over three months.
- Worldwide#106,694of 4.5m sites · Top 5%
- In United States#34,831of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,968of 101,136 brands · Top 5%
- Outdoor Recreation, United States#381of 14,873 brands · Top 5%
86k
estimated visits in September
1 mo ▼ −1.0%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GRAYL®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GRAYL® holds 2.4 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 10% of customers give five stars and 60% one star. On Google, GRAYL® scores 3.0 over 18 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GRAYL® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GRAYL® sells on Shopify, 93% of its catalogue in stock. The best seller is GeoPress® Purifier Cartridge, at US$29.95–US$36.95, followed by 24oz GeoPress® Purifier - Nature and 24oz GeoPress® Purifier - Covert.
#1GeoPress® Purifier CartridgeGRAYL®US$29.95–US$36.95In stock
#224oz GeoPress® Purifier - NatureGRAYL®US$99.95In stock
#324oz GeoPress® Purifier - CovertGRAYL®US$99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GRAYL® in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 97% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$139.95
- Currency
- USD
04 · Ads
What GRAYL® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GRAYL® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Introducing GeoPress®GRAYL7 Oct 2026image
Win a Purifier BottleGRAYL6 Oct 2026image
20% Off PurifiersGRAYL5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GRAYLverified
Text ad20 Oct 2026GRAYLverified
Text ad20 Oct 2026GRAYLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GRAYL®.
The creators who tag @thegrayl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thegrayl on Instagram, led by Erika Bastogi (22.1k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErika Bastogi@erika_bastogi · INTL | Photography visual arts Creator | 22.1k | 2.7% | 6 | Tagged @thegrayl |
06 · Competitors according to Gravity
Who GRAYL® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GRAYL® among Outdoor Recreation brands in United States. The closest is Mountainsmith, then BOXIO, Paria Outdoor Products, Kifaru, Zpacks, Hyperlite Mountain Gear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mountainsmithmountainsmith.com | |||||||
| BOXIOmyboxio.com | |||||||
| Paria Outdoor Productspariaoutdoorproducts.com | |||||||
| Kifarukifaru.net | |||||||
| Zpackszpacks.com | |||||||
| Hyperlite Mountain Gearhyperlitemountaingear.com |
07 · Company
The company behind GRAYL®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GRAYL® is a company based in Seattle, United States, founded in 1986 according to LinkedIn, on a domain registered in October 2003. It employs about 379 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 1986, per LinkedIn
- Domain registered
- 15 Oct 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 379 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grayl.com · Shopify · USD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GRAYL®
What people ask Google about GRAYL®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GRAYL® legit or a scam?
According to Gravity by Benchr, GRAYL® is a brand based in Seattle, United States: its website has existed since October 2003, it sells on a Shopify store, it employs 379 people on LinkedIn, it has 85,819 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GRAYL® reviews
Customers rate GRAYL® 2.4 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 10% give five stars, 60% one star. On Google, GRAYL® scores 3.0 over 18 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GRAYL®?
GRAYL® builds water purifier bottles for international travelers and outdoor adventurers, providing clean drinking water anywhere on earth with global bacteria, protozoa and virus protection. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
GRAYL® prices: how much is it?
GRAYL®'s best seller, GeoPress® Purifier Cartridge, sells from US$29.95 to US$36.95 on grayl.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check grayl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
GRAYL® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GRAYL® advertises on Facebook and Instagram and on Google, where its offers often run. Check grayl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GRAYL®?
GRAYL® sells on its own website, grayl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GRAYL®?
Gravity by Benchr records a company based in Seattle, United States, founded in 1986 according to LinkedIn, on a domain registered in 2003, with 379 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GRAYL® growing?
Not at the moment. Gravity by Benchr estimates about 86,000 visits to grayl.com in September 2026, down 1% in a month and down 23% over three months. GRAYL® ranks #381 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GRAYL® use?
Gravity by Benchr identifies grayl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is GRAYL®'s ad budget?
Gravity by Benchr does not publish a spend figure for GRAYL® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, GRAYL® ranks #381 of 14,873 by estimated traffic. Its closest competitors on the same market are Mountainsmith, BOXIO, Paria Outdoor Products, Kifaru and Zpacks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GRAYL®.