Brand page · Toys
Hape: 83.4k visits a month, 8 active Meta ads.
Hape — Hape Holding AG is a high-end toy designer, manufacturer and distributor that creates educational and environmentally friendly wooden toys for children. In September 2026 hape.com drew an estimated 83.4k visits, down 38% on the month before. It ranks #195 of 9,046 Toys brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hape Holding AG is a high-end toy designer, manufacturer and distributor that creates educational and environmentally friendly wooden toys for children.
01 · Traffic
How much traffic Hape gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hape drew an estimated 83.4k visits in September 2026, down 38% on the month before and down 30% over three months.
- Worldwide#109,554of 4.5m sites · Top 5%
- In United States#35,769of 1.2m sites · Top 5%
- Toys, worldwide#1,091of 50,509 brands · Top 5%
- Toys, United States#195of 9,046 brands · Top 5%
83.4k
estimated visits in September
1 mo ▼ −38.4%4 mo ▼ −30.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hape.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hape holds 3.1 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 50% one star.
Children's Toys Store Toy and Game Manufacturer Toy Store Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hape sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hape's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hape in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hape is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hape runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Hape Healthy Wooden Salad PlaysetHape Toys6 Sept 2026image
Hape Quadrilla Stack Track Bucket Set Wooden Marble Run BlocksHape Toys20 Aug 2026image
Eco Energy Train Bucket SetHape Toys20 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Toynamics Europe GmbHverified
Text ad20 Oct 2026Marco Peter Büchiverified
Text ad20 Oct 2026Toynamics Europe GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hape.
The creators who tag @hapetoys_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hapetoys_usa on Instagram, led by TrainWorld.com 🚂 TrainLand (47.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTrainWorld.com 🚂 TrainLand@trainworldllc · 🇺🇸 US | Decoration garden diy Creator | 47.7k | 0.2% | 1 | Tagged @hapetoys_usa |
06 · Competitors according to Gravity
Who Hape competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hape among Toys brands. The closest is Brinquedos Estrela, then segatoys.co.jp, tomy.com, RMS USA, Brickmania, Magazin Certificat LEGO Brick Depot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brinquedos Estrelaestrela.com.br | |||||||
| segatoys.co.jpsegatoys.co.jp | |||||||
| tomy.comtomy.com | |||||||
| RMS USArms-usa.com | |||||||
| Brickmaniabrickmania.com | |||||||
| Magazin Certificat LEGO Brick Depotbrickdepot.ro |
07 · Company
The company behind Hape.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hape is an e-commerce brand, founded in 1986 according to LinkedIn, on a domain registered in June 1997. It employs about 103 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1986, per LinkedIn
- Domain registered
- 27 Jun 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 103 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hape.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hape
What people ask Google about Hape.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hape legit?
According to Gravity by Benchr, Hape is a brand: its website has existed since June 1997, it employs 103 people on LinkedIn, it has 68,572 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Hape?
Hape Holding AG is a high-end toy designer, manufacturer and distributor that creates educational and environmentally friendly wooden toys for children. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Hape promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hape advertises on Facebook and Instagram and on Google, where its offers often run. Check hape.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hape?
Gravity by Benchr records a company, founded in 1986 according to LinkedIn, on a domain registered in 1997, with 103 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hape doing well?
Not at the moment. Gravity by Benchr estimates about 83,400 visits to hape.com in September 2026, down 38% in a month and down 30% over three months. Hape ranks #195 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hape's ad budget?
Gravity by Benchr does not publish a spend figure for Hape on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Hape ranks #195 of 9,046 by estimated traffic. Its closest competitors on the same market are Brinquedos Estrela, segatoys.co.jp, tomy.com, RMS USA and Brickmania. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hape.