Brand page · Pet Supplies · United Kingdom
Happy Dog UK: 53.3k visits a month, 24 active Meta ads, Gravity score 737.
Happy Dog UK — Happy Dog UK is a dog food brand that sells natural, hypoallergenic, and grain-free dog food products including novel proteins like ostrich, kangaroo, goat, and horse for dogs with allergies, itching, and sensitive stomachs. In September 2026 happydoguk.com drew an estimated 53.3k visits, up 93% on the month before. It ranks #63 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.9 Trustpilot rating over 573 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Happy Dog UK is a dog food brand that sells natural, hypoallergenic, and grain-free dog food products including novel proteins like ostrich, kangaroo, goat, and horse for dogs with allergies, itching, and sensitive stomachs.
01 · Traffic
How much traffic Happy Dog UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Happy Dog UK drew an estimated 53.3k visits in September 2026, up 93% on the month before and up 231% over three months.
- Worldwide#161,058of 4.5m sites · Top 5%
- In United Kingdom#8,484of 192k sites · Top 5%
- Pet Supplies, worldwide#1,283of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#63of 2,422 brands · Top 5%
53.3k
estimated visits in September
1 mo ▲ +92.5%4 mo ▲ +231.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Happy Dog UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Happy Dog UK holds 4.9 out of 5 on Trustpilot over 573 reviews, 565 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Happy Dog UK in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Pet Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Happy Dog UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Happy Dog UK sells on Shopify, 90% of its catalogue in stock. The best seller is Pure Kangaroo Wet Dog Food (Australia), at £4.49–£126.26, followed by Medium Breed Dry Dog Food (Medium Adult) and Ostrich Dry Dog Food (Africa).
#1Pure Kangaroo Wet Dog Food (Australia)Happy Dog UK£4.49–£126.26In stock
#2Medium Breed Dry Dog Food (Medium Adult)Happy Dog UK£8.99–£92.82In stock
#3Ostrich Dry Dog Food (Africa)Happy Dog UK£8.99–£132.61In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Happy Dog UK in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 56% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What Happy Dog UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Happy Dog UK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Read The LabelHappy Dog UK8 Oct 2026video
Dog Food Sample Box | Try Before You Buy | Happy DogHappy Dog UK8 Oct 2026video
Read The LabelHappy Dog UK8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IQ PETFOOD UK LIMITEDverified
Text ad20 Oct 2026IQ PETFOOD UK LIMITEDverified
Text ad20 Oct 2026IQ PETFOOD UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Happy Dog UK.
The creators who tag @happydoguk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Happy Dog UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Happy Dog UK among Pet Supplies brands in United Kingdom. The closest is The Innocent Hound, then Pets Love Fresh, Skipper, Nutriment, Natural Instinct, The Farmer's Dog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Innocent Houndtheinnocenthound.co.uk | |||||||
| Pets Love Freshpetslovefresh.com | |||||||
| Skipperskipperspetproducts.com | |||||||
| Nutrimentnutriment.co.uk | |||||||
| Natural Instinctnaturalinstinct.com | |||||||
| The Farmer's Dogthefarmersdog.uk |
07 · Company
The company behind Happy Dog UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Happy Dog UK is a company based in London, United Kingdom, on a domain registered in August 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 13 Aug 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- happydoguk.com · Shopify · GBP
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Happy Dog UK
What people ask Google about Happy Dog UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Happy Dog UK legit or a scam?
According to Gravity by Benchr, Happy Dog UK is a brand based in London, United Kingdom: its website has existed since August 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,944 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Happy Dog UK?
Customers rate Happy Dog UK 4.9 out of 5 on Trustpilot over 573 reviews, 565 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Happy Dog UK known for?
Happy Dog UK is a dog food brand that sells natural, hypoallergenic, and grain-free dog food products including novel proteins like ostrich, kangaroo, goat, and horse for dogs with allergies, itching, and sensitive stomachs. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Happy Dog UK cost?
Happy Dog UK's best seller, Pure Kangaroo Wet Dog Food (Australia), sells from £4.49 to £126.26 on happydoguk.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check happydoguk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Happy Dog UK discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Happy Dog UK advertises on Facebook and Instagram and on Google, where its offers often run. Check happydoguk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Happy Dog UK?
Happy Dog UK sells on its own website, happydoguk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Happy Dog UK?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Happy Dog UK growing?
Yes. Gravity by Benchr estimates about 53,300 visits to happydoguk.com in September 2026, up 93% in a month and up 231% over three months. Happy Dog UK ranks #63 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Happy Dog UK use?
Gravity by Benchr identifies happydoguk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Happy Dog UK's ad budget?
Gravity by Benchr does not publish a spend figure for Happy Dog UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Happy Dog UK ranks #63 of 2,422 by estimated traffic. Its closest competitors on the same market are The Innocent Hound, Pets Love Fresh, Skipper, Nutriment and Natural Instinct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Happy Dog UK.