Brand page · Beds & Accessories · Sweden
Hästens Beds: 223k visits a month, 22 active Meta ads.
Hästens Beds — Hästens Beds is a Swedish manufacturer of luxury beds and sleep products. The company has been crafting beds since 1852 in Köping, Sweden. In September 2026 hastens.com drew an estimated 223k visits, up 18% on the month before. It ranks #20 of 1,172 Beds & Accessories brands in Sweden and holds a 3.9 Trustpilot rating over 178 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hästens Beds is a Swedish manufacturer of luxury beds and sleep products. The company has been crafting beds since 1852 in Köping, Sweden.
01 · Traffic
How much traffic Hästens Beds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hästens Beds drew an estimated 223k visits in September 2026, up 18% on the month before and up 50% over three months.
- Worldwide#47,833of 4.5m sites · Top 5%
- In United States#15,630of 1.2m sites · Top 5%
- Beds & Accessories, worldwide#164of 14,534 brands · Top 5%
- Beds & Accessories, United States#20of 1,172 brands · Top 5%
223k
estimated visits in September
1 mo ▲ +17.9%4 mo ▲ +50.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hästens Beds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hästens Beds holds 3.9 out of 5 on Trustpilot over 178 reviews, 28 of them in the last twelve months: 66% of customers give five stars and 28% one star. That volume places Hästens Beds in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Bed Shop Bedroom Furniture Store Furniture Accessories
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hästens Beds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hästens Beds's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hästens Beds in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hästens Beds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hästens Beds runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (text).
Discover the Hästens Sleep Book — The Art of Being Fully Awake. Request your digital edition at hastens.com #Hästens #Hastens #HästensSleeHästens6 Oct 2026video
Book your personal Sleep Spa Session. A private session with a Hästens Sleep Coach. During your Sleep Spa, you will experience the subtle diHästens6 Oct 2026video
Book your personal Sleep Spa Session. A private session with a Hästens Sleep Coach. During your Sleep Spa, you will experience the subtle diHästens5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hästens Limitedverified
Text ad20 Oct 2026HASTENS LIMITEDverified
Text ad20 Oct 2026Hästens Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hästens Beds.
The creators who tag @hastensbeds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hastensbeds on Instagram, led by A Room at the Beach (15.3k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA Room at the Beach@aroomatthebeach · 🇺🇸 US | Travel tourism exploration Creator | 15.3k | 5.8% | 4 | Tagged @hastensbeds |
06 · Competitors according to Gravity
Who Hästens Beds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hästens Beds among Beds & Accessories brands in Sweden. The closest is emma-matratze.de, then betten-prinz.de, Bedworld, beterbed.nl, Emma Sleep®, sleepworld.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma-matratze.deemma-matratze.de | |||||||
| betten-prinz.debetten-prinz.de | |||||||
| Bedworldbedworld.net | |||||||
| beterbed.nlbeterbed.nl | |||||||
| Emma Sleep®emma-sleep.nl | |||||||
| sleepworld.besleepworld.be |
07 · Company
The company behind Hästens Beds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hästens Beds is a company based in Sweden, founded in 2018 according to LinkedIn, on a domain registered in July 1998. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 2018, per LinkedIn
- Domain registered
- 8 Jul 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hastens.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hästens Beds
What people ask Google about Hästens Beds.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hästens Beds legit?
According to Gravity by Benchr, Hästens Beds is a brand based in Sweden: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 4 people on LinkedIn, it has 103,637 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Hästens Beds?
Customers rate Hästens Beds 3.9 out of 5 on Trustpilot over 178 reviews, 28 of them in the last twelve months: 66% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hästens Beds known for?
Hästens Beds is a Swedish manufacturer of luxury beds and sleep products. The company has been crafting beds since 1852 in Köping, Sweden. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does Hästens Beds have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hästens Beds advertises on Facebook and Instagram and on Google, where its offers often run. Check hastens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hästens Beds?
Hästens Beds sells on its own website, hastens.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Hästens Beds?
Gravity by Benchr records a company based in Sweden, founded in 2018 according to LinkedIn, on a domain registered in 1998, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hästens Beds growing?
Yes. Gravity by Benchr estimates about 222,600 visits to hastens.com in September 2026, up 18% in a month and up 50% over three months. Hästens Beds ranks #20 of 1,172 Beds & Accessories brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hästens Beds use?
Gravity by Benchr identifies hastens.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Hästens Beds' ad budget?
Gravity by Benchr does not publish a spend figure for Hästens Beds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Sweden?
Among Beds & Accessories brands in Sweden in the Gravity by Benchr index, Hästens Beds ranks #20 of 1,172 by estimated traffic. Its closest competitors on the same market are emma-matratze.de, betten-prinz.de, Bedworld, beterbed.nl and Emma Sleep®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hästens Beds.