Brand page · Toys · United States

Hazel Village Top 5% worldwide Top 5% in United States Top 5% in Toys Top 5% in Toys in United States
hazelvillage.com·🇺🇸 Brooklyn, United States· Shopify·Since 2010

Hazel Village: 80.1k visits a month, 3 active Meta ads, Gravity score 599.

Hazel Village — Hazel Village is an organic toy company that manufactures and sells stuffed animals, dolls, and matching children's clothing. The company creates ethically handmade products by artisans around the world. In September 2026 hazelvillage.com drew an estimated 80.1k visits, up 28% on the month before. It ranks #201 of 9,046 Toys brands in United States.

hazelvillage.com@hazelvillage 136kFacebookLinkedIn 298Trustpilot 4.2Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
80.1k
+28% vs. August 2026
Instagram followers
136k
5,185 posts · @hazelvillage
Trustpilot
4.2
7 reviews · 4 in 12 months
Meta ads
3
active · on Google since 2021
Products
84%
in stock · 238 collections
Rank in United States
#201
of 9,046 in Toys
LinkedIn
298
followers · 10 employees
Earned media value
€5.4k
per month, Instagram

Gravity score

599/ 1000 · 10 of 10 indicators rated
Brand Power647
Momentum635
Performance515

Percentiles within 376 peers: Toys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hazel Village is an organic toy company that manufactures and sells stuffed animals, dolls, and matching children's clothing. The company creates ethically handmade products by artisans around the world.

01 · Traffic

How much traffic Hazel Village gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hazel Village drew an estimated 80.1k visits in September 2026, up 28% on the month before and up 105% over three months.

  • Worldwide#113,492of 4.5m sites · Top 5%
  • In United States#37,042of 1.2m sites · Top 5%
  • Toys, worldwide#1,143of 50,509 brands · Top 5%
  • Toys, United States#201of 9,046 brands · Top 5%
Monthly visitssource Sept 2026

80.1k

estimated visits in September

1 mo ▲ +28.4%4 mo ▲ +104.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Hazel Village.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hazel Village holds 4.2 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 86% of customers give five stars and 14% one star.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 7 reviews · 4 in 12 months
5 ★86%
4 ★0%
3 ★0%
2 ★0%
1 ★14%

Events & Entertainment

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hazel Village sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hazel Village sells on Shopify, 84% of its catalogue in stock. The best seller is Ivory Sweater for Dolls, at US$22.00, followed by Monogram and Posy Pink Flower Crown for Dolls.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dolls, Playsets & Toy Figures67%
Toys29%
Baby & Children's Clothing Accessories1%
Gift Giving1%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys97%
Party & Celebration1%
Clothing Accessories1%
Books1%
Personal Services0%

The dominant category places Hazel Village in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
47% of the catalogue
In stock
84%
Upper price quartile
US$32.00
Currency
USD

05 · Influencers

Who talks about Hazel Village.

The creators who tag @hazelvillage on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hazelvillage on Instagram, led by Lewis Toad (31.9k followers, 2.3% engagement).

Influencersaccounts tagging @hazelvillage · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLewis Toad@lewistoad · 🇺🇸 USDecoration garden diy Creator31.9k2.3%12Tagged @hazelvillage
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hazel Village competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hazel Village among Toys brands in United States. The closest is Ra'is Customs, then Beverly Hills Teddy Bear Company, The Minifig Co., LittleBlockShop, schleich®, MinifigHaven.

CompetitorsToys · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Ra'is Customsraiscustoms.com
Beverly Hills Teddy Bear Companystuffedanimals.com
The Minifig Co.minifigco.com
LittleBlockShoplittleblockshop.co.uk
schleich®us.schleich-s.com
MinifigHavenminifighaven.com
Competitors Gravity finds for Hazel Village. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hazel Village with Ra'is Customs

07 · Company

The company behind Hazel Village.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hazel Village is a company based in Brooklyn, United States, founded in 2010 according to LinkedIn, on a domain registered in April 2010. It employs about 10 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Brooklyn
Founded
2010, per LinkedIn
Domain registered
15 Apr 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
10 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hazelvillage.com · Shopify · USD
Catalogue
238 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hazel Village

What people ask Google about Hazel Village.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hazel Village a legit company?

According to Gravity by Benchr, Hazel Village is a brand based in Brooklyn, United States: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 136,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Hazel Village known for?

Hazel Village is an organic toy company that manufactures and sells stuffed animals, dolls, and matching children's clothing. The company creates ethically handmade products by artisans around the world. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Hazel Village cost?

Hazel Village's best seller, Ivory Sweater for Dolls, sells US$22.00 on hazelvillage.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check hazelvillage.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Hazel Village discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hazel Village advertises on Facebook and Instagram and on Google, where its offers often run. Check hazelvillage.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Hazel Village?

Hazel Village sells on its own website, hazelvillage.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Hazel Village?

Gravity by Benchr records a company based in Brooklyn, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hazel Village doing well?

Yes. Gravity by Benchr estimates about 80,100 visits to hazelvillage.com in September 2026, up 28% in a month and up 105% over three months. Hazel Village ranks #201 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hazel Village use?

Gravity by Benchr identifies hazelvillage.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Hazel Village spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hazel Village on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in United States?

Among Toys brands in United States in the Gravity by Benchr index, Hazel Village ranks #201 of 9,046 by estimated traffic. Its closest competitors on the same market are Ra'is Customs, Beverly Hills Teddy Bear Company, The Minifig Co., LittleBlockShop and schleich®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hazel Village.