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- The Minifig Co.
Brand page · Toys · United States
The Minifig Co.: 48.8k visits a month, 3 active Meta ads, Gravity score 562.
The Minifig Co. — The Minifig Co. creates custom printed LEGO minifigures, minifig parts, and building kits, offering both direct-to-consumer sales and corporate design/consulting/printing services. In September 2026 minifigco.com drew an estimated 48.8k visits, up 8% on the month before. It ranks #321 of 9,046 Toys brands in United States and holds a 3.4 Trustpilot rating over 77 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Toys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Minifig Co. creates custom printed LEGO minifigures, minifig parts, and building kits, offering both direct-to-consumer sales and corporate design/consulting/printing services.
01 · Traffic
How much traffic The Minifig Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Minifig Co. drew an estimated 48.8k visits in September 2026, up 8% on the month before and down 27% over three months.
- Worldwide#173,720of 4.5m sites · Top 5%
- In United States#55,580of 1.2m sites · Top 5%
- Toys, worldwide#1,883of 50,509 brands · Top 5%
- Toys, United States#321of 9,046 brands · Top 5%
48.8k
estimated visits in September
1 mo ▲ +8.3%4 mo ▼ −26.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Minifig Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Minifig Co. holds 3.4 out of 5 on Trustpilot over 77 reviews, 2 of them in the last twelve months: 31% of customers give five stars and 57% one star. That volume places The Minifig Co. in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Minifig Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Minifig Co. sells on Shopify, 80% of its catalogue in stock. The best seller is Winter Wrap Head (DBG), at US$3.50, followed by U.S. Navy Seal Heads and Balaclava Heads.
#1Winter Wrap Head (DBG)The Minifig Co.US$3.50In stock
#2U.S. Navy Seal HeadsThe Minifig Co.US$3.50In stock
#3Balaclava HeadsThe Minifig Co.US$3.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Minifig Co. in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 64% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$16.00
- Currency
- USD
04 · Ads
What The Minifig Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Minifig Co. runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since November 2025 (image, text).
DAK Head (Lt. Flesh)The Minifig Co.3 Oct 2026image
Gift Card (Digital)The Minifig Co.28 Sept 2026image
Bubblegum ChewerThe Minifig Co.28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Minifig Co LLCverified
Text ad20 Oct 2026The Minifig Co LLCverified
Text ad20 Oct 2026The Minifig Co LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Minifig Co..
The creators who tag @theminifigco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Minifig Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Minifig Co. among Toys brands in United States. The closest is ShinoBricks, then Hazel Village, Bricks N' Figs, LittleBlockShop, Wild Republic, Ra'is Customs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ShinoBricksshinobricks.com | |||||||
| Hazel Villagehazelvillage.com | |||||||
| Bricks N' Figsbricksnfigs.com | |||||||
| LittleBlockShoplittleblockshop.co.uk | |||||||
| Wild Republicwildrepublic.com | |||||||
| Ra'is Customsraiscustoms.com |
07 · Company
The company behind The Minifig Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Minifig Co. is a company based in Kingston, United States, founded in 2014 according to LinkedIn, on a domain registered in March 2016. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kingston
- Founded
- 2014, per LinkedIn
- Domain registered
- 7 Mar 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minifigco.com · Shopify · USD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Minifig Co.
What people ask Google about The Minifig Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Minifig Co. legit or a scam?
According to Gravity by Benchr, The Minifig Co. is a brand based in Kingston, United States: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 40,614 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Minifig Co. reviews
Customers rate The Minifig Co. 3.4 out of 5 on Trustpilot over 77 reviews, 2 of them in the last twelve months: 31% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Minifig Co.?
The Minifig Co. creates custom printed LEGO minifigures, minifig parts, and building kits, offering both direct-to-consumer sales and corporate design/consulting/printing services. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Minifig Co. prices: how much is it?
The Minifig Co.'s best seller, Winter Wrap Head (DBG), sells US$3.50 on minifigco.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check minifigco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Minifig Co. discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Minifig Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check minifigco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Minifig Co.?
The Minifig Co. sells on its own website, minifigco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Minifig Co.?
Gravity by Benchr records a company based in Kingston, United States, founded in 2014 according to LinkedIn, on a domain registered in 2016, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Minifig Co. doing well?
Not at the moment. Gravity by Benchr estimates about 48,800 visits to minifigco.com in September 2026, up 8% in a month and down 27% over three months. The Minifig Co. ranks #321 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Minifig Co. use?
Gravity by Benchr identifies minifigco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Minifig Co. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Minifig Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, The Minifig Co. ranks #321 of 9,046 by estimated traffic. Its closest competitors on the same market are ShinoBricks, Hazel Village, Bricks N' Figs, LittleBlockShop and Wild Republic. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Minifig Co..