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Brand page · Toys · Japan

Hello Japan Top 5% worldwide Top 10% in Japan Top 5% in Toys Top 5% in Toys in Japan
hello-japan.com·🇯🇵 品川区, Japan· Shopify·Since 2024

Hello Japan: 39.4k visits a month, 4 active Meta ads, Gravity score 472.

Hello Japan — Hello Japan is an online retailer specializing in anime merchandise and Japanese exclusive products, including happy bags, anime merch, kawaii items, video games, and gachapon toys. In September 2026 hello-japan.com drew an estimated 39.4k visits, down 7% on the month before. It ranks #381 of 9,046 Toys brands in Japan and holds a 3.5 Trustpilot rating over 48 reviews.

hello-japan.com@shophellojapan 12kLinkedIn 111Trustpilot 3.5Meta Ad Library 4

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.4k
−7% vs. August 2026
Instagram followers
12k
202 posts · @shophellojapan
Trustpilot
3.5
48 reviews · 30 in 12 months
Meta ads
4
active · on Google since 2026
Products
3%
in stock · 78 collections
Rank in United States
#381
of 9,046 in Toys
LinkedIn
111
followers · 5 employees
Earned media value
€400.5
per month, Instagram

Gravity score

472/ 1000 · 9 of 10 indicators rated
Brand Power477
Momentum620
Performance320

Percentiles within 49 peers: Toys brands in Japan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hello Japan is an online retailer specializing in anime merchandise and Japanese exclusive products, including happy bags, anime merch, kawaii items, video games, and gachapon toys.

01 · Traffic

How much traffic Hello Japan gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hello Japan drew an estimated 39.4k visits in September 2026, down 7% on the month before and up 31% over three months.

  • Worldwide#208,123of 4.5m sites · Top 5%
  • In United States#65,887of 1.2m sites · Top 10%
  • Toys, worldwide#2,299of 50,509 brands · Top 5%
  • Toys, United States#381of 9,046 brands · Top 5%
Monthly visitssource Sept 2026

39.4k

estimated visits in September

1 mo ▼ −7.1%4 mo ▲ +31.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Hello Japan.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hello Japan holds 3.5 out of 5 on Trustpilot over 48 reviews, 30 of them in the last twelve months: 60% of customers give five stars and 17% one star. That volume places Hello Japan in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.5TrustScore · 48 reviews · 30 in 12 months
Top 40% review volume
5 ★60%
4 ★4%
3 ★8%
2 ★10%
1 ★17%

Hobby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hello Japan sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hello Japan sells on Shopify, 3% of its catalogue in stock. The best seller is Hatsune Miku Happy Bag, at JP¥10,000, followed by Uma Musume Happy Bag and Gundam Happy Bag.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Toys4%
Sandals0%
Handbags0%
Dolls, Playsets & Toy Figures0%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys87%
Shoes10%
Handbags, Wallets & Cases1%
Baby Toys & Activity Equipment1%

The dominant category places Hello Japan in its comparison group.

Prices and ratingsstore data
Average rating
4.78 / 5
Rated products
3% of the catalogue
In stock
3%
Upper price quartile
US$56.82
Currency
JPY

05 · Influencers

Who talks about Hello Japan.

The creators who tag @shophellojapan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @shophellojapan · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hello Japan competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hello Japan among Toys brands in Japan. The closest is メディアワールド, then ガチャガチャ侍, obetty.com.ua, kidero.si, eurotoys.dk, leva.com.ua.

CompetitorsToys · Japan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
メディアワールドmediaworld.co.jp
ガチャガチャ侍gacha-samurai.com
obetty.com.uaobetty.com.ua
kidero.sikidero.si
eurotoys.dkeurotoys.dk
leva.com.ualeva.com.ua
Competitors Gravity finds for Hello Japan. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hello Japan with メディアワールド

07 · Company

The company behind Hello Japan.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hello Japan is a company based in 品川区, Japan, founded in 2023 according to LinkedIn, on a domain registered in April 2024. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇯🇵 Japan · 品川区
Founded
2023, per LinkedIn
Domain registered
4 Apr 2024
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hello-japan.com · Shopify · USD
Catalogue
78 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hello Japan

What people ask Google about Hello Japan.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hello Japan legit?

According to Gravity by Benchr, Hello Japan is a brand based in 品川区, Japan: its website has existed since April 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 11,992 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Hello Japan?

Customers rate Hello Japan 3.5 out of 5 on Trustpilot over 48 reviews, 30 of them in the last twelve months: 60% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hello Japan?

Hello Japan is an online retailer specializing in anime merchandise and Japanese exclusive products, including happy bags, anime merch, kawaii items, video games, and gachapon toys. Gravity by Benchr classifies it under Toys, with Toys making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Hello Japan cost?

Hello Japan's best seller, Hatsune Miku Happy Bag, sells JP¥10,000 on hello-japan.com. 3% of the catalogue is in stock. Gravity does not track prices daily: check hello-japan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Hello Japan promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Hello Japan advertises on Facebook and Instagram and on Google, where its offers often run. Check hello-japan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hello Japan?

Hello Japan sells on its own website, hello-japan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Hello Japan?

Gravity by Benchr records a company based in 品川区, Japan, founded in 2023 according to LinkedIn, on a domain registered in 2024, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hello Japan growing?

Yes. Gravity by Benchr estimates about 39,400 visits to hello-japan.com in September 2026, down 7% in a month and up 31% over three months. Hello Japan ranks #381 of 9,046 Toys brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hello Japan use?

Gravity by Benchr identifies hello-japan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Hello Japan's ad budget?

Gravity by Benchr does not publish a spend figure for Hello Japan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in Japan?

Among Toys brands in Japan in the Gravity by Benchr index, Hello Japan ranks #381 of 9,046 by estimated traffic. Its closest competitors on the same market are メディアワールド, ガチャガチャ侍, obetty.com.ua, kidero.si and eurotoys.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hello Japan.